Tiffany Phung Email & Phone Number

Los Angeles, CA, US

Los Angeles, California, US

Seattle, Washington, US

Seattle, WA, US

• Lead social media strategy & build content calendar to align with brand campaigns
• Research, identify, and manage relationships with content creators, influencers, and super fans aligned with the brand
• Develop strong relationships with influencers, managing day-to-day comms
• Translate company marketing goals into content briefings for creators to produce quality User Generated Content
• Analyze and report on the performance of organic content, partnership content, and overall quarterly data to plan and improve creative strategy as trends evolve
• Partner with Creative team to produce shot lists for photoshoots that resonate across all areas of marketing

• Oversee content strategy & daily execution of all content for each social channel (IG, Tiktok, Pinterest, etc)
• Collaborate cross-functionally with Marketing and Creative team to support overall marketing KPI’s
• Build connection and engage with beauty community through Facebook groups and interactivestorytelling on social platforms – growing Sireni community to over 10,000 within 2 weeks of launch
• Develop and create effective, content that aligns with brand identity – UGC iPhone imagery, short-form video
• Report weekly data and analytics to make informed decisions for social content strategy

Beverly Hills, California, US

• Built content calendar for upcoming seasonal drops – developed strategy & oversaw execution of creative short-form video content for each social channel to support brand marketing KPI’s
• Ensured alignment of content strategy with overall brand & marketing strategy
• Drove social and content strategy for Alo Tiktok channel to engage with Gen-Z audience – boosting TikTok engagement and views by over 500% in first quarter, generating over 5.8mil organic video views in 6 months
• Partnered with digital mktg team to test Gen-Z focused content for paid Tiktok, IG, and FB channels

Beverly Hills, California, US

• Cultivate strong, supportive community through engaging with members on Alo Moves social channels
• Strategize new ways to encourage community to post UGC
• Contribute to brainstorming sessions for upcoming campaigns for Alo Moves launches
• Develop clear mission and strategy for Alo Yoga Tiktok channel to engage with Gen Z audience

Newport Beach, California, US

• Identify trends on social and industry to strategize engaging and relatable short form content
• Develop influencer relationships with 30+ Tiktok and Instagram creators weekly
• Grow social platforms organically - Tiktok from 5k to 100k+ followers
• Maintain flexible content calendar for social media to coordinate with upcoming campaigns
• Create and schedule daily content with varying copy that speaks to each social platform
• Defined brand voice & mission through effective storytelling

Newport Beach, California, US

• Produce video content for the DoeLashes social media and advertising purposes
• Manage TikTok channel; plan + execute posts

• Establish personal brand as lifestyle photographer & content strategist
• Create marketing and influencer campaign content partnering with: Jansport, Kroger, TOMS, and Bliss Skin
• Write blog posts & coordinate themed Instagram feed to inform and educate audience
• Promote brand through social media channels to bring in clients by staying on top of industry trends

Bellingham, Washington, US

• Coordinated & strategized content for social media grid to establish brand identity aligning current magazine themes
• Engaged with community to cultivate awareness, increasing average engagement by 40% & followers by 12% In 2 months
• Collaborate with editorial staff to develop social media campaigns

Bellingham, Washington, US

• Perform content audits to assess competitors and effective content implemented
• Developed marketing strategies for clients through content calendars, copywriting, and organic + paid social media
• Coordinated marketing activities (planning, scheduling, executing) with cross functional teams to drive efficiency
• Track and maintain campaign analytics, creating bi-monthly reports, while adapting to changes in shopping trends to consistently raise monthly engagement for accounts
• Managed social media accounts and automate/execute content for B2B & B2C clients