▪ Enhanced our scalable support for Gannett’s 200+ markets through increasing project intake and execution by 100% within six months of establishing Marketing Operations department. ▪ Integrated six additional marketing channels into the workflow, including development of standard operating procedures.▪ Onboarding new project management system to improve collaboration between Marketing Operations and Marketing & Strategy division through a centralized project communication platform and more accurate reporting on workflow.▪ Created new department, establishing cultural norms and department expectations leveraging technology to emphasize a human approach in a work from home environment.

Timely plan and execute strategies for email and print marketing assets to generate revenue for more than 100 markets. Contribute to test and quarterly plans by drafting proposals and compiling/analyzing results. Work with contracted partner to manage creative process as well as communicate with local markets to ensure they are well informed of plans and adjustments in execution.

-Create and coordinate direct mail appeals supplemented by email and social media messaging. Collaborate with Office of College Communications to produce artwork and establish timelines.-Manage more than 150 alumni fundraising volunteers. Key initiatives include a personalized annual appeal, senior class campaign and giving day social media ambassador program.-Remodeled processes to effectively prepare senior class volunteers to manage prospect portfolios. Executed new initiatives that led to the highest participation rate of any senior gift program.-Developed social media ambassador program to engage volunteers while increasing awareness of giving day challenge among constituents. Developed segmentation and messaging strategies that, in conjunction with the ambassador program, achieved 127% of dollar goal and 133% of donor goal.

I build and maintain valuable relationships with my clients, student employees and senior management through professional and ethical communication while meeting my clients' fundraising goals and overall program expectations through creative initiatives and best practice standards. I am responsible for all recruitment, interviewing and training of student employees while supporting positive employee relations and human resources’ regulations. My responsibilities also include project reporting which includes data analysis, statistical trending, and financial analysis on a daily to monthly basis.

-Develops and implements strategies to retain existing internal (WMU employees and students) donors and attract new ones. Thanks donors for their contributions, and resolves donor complaints.-Develops and maintains reports for campaigns. -Establishes and tracks progress of fiscal year goals for faculty-staff and student campaigns and executes communication strategies to meet goals.-Builds and supports relationships between the Development Office and WMU faculty, staff and students.-Collaborates with creative team to develop MyWMU.com and marketing materials pertaining to internal campaigns.-Develops mutually beneficial relationships with internal and external media sources.-Plans and coordinates internal campaign events. -Conducts special fundraising campaigns and other projects as assigned by the Director.-Provides indirect supervision and training to the telemarketing coordinator, especially in regard to audience segmentation, staffing policies, hiring quotas, theme shifts and incentives.-Trains telemarketing coordinator in fundraising, software, strategies, and office policies. -Provides direct supervision, training and mentoring to student employees within the faculty-staff campaign and student campaign departments.

-Utilized strategic thinking to develop and implement communication and action tactics for the U Make Western Employee Giving Campaign to achieve fiscal and performance goals.-Researched to determine and support campaign strategies as well as to produce outcome analyses and communicated results to senior leadership, campaign participants, and other constituents.-Created web and print media content to promote campaign programs and educate target audiences.-Mentored and supervised the Faculty-Staff Campaign interns and assistants.

-Conducted research and evaluated results to coordinate a foundation for the U Make Western Faculty and Staff campaign.-Collaborated with colleagues to create campaign materials including a payroll deduction form, event invitations and event activities.-Engaged community businesses through the advancement and development of mutually beneficialrelationships that provided aid for University programs and promotion for the companies.-Mentored and supervised Faculty-Staff Campaign student assistants.

-Updated alumni records-Communicated with and solicited WMU Alumni to reach our donation/donor goals for the fiscal year-Professionally represented WMU -Maintained knowledge of current WMU events and news