Tiffiny Wiley Email and Phone Number
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As an award-winning creative executive, I turn “salesy” marketing content into conversational and engaging stories to build online communities and drive success for high-growth companies. I am skilled at developing new marketing tactics using digital tools and automation, establishing and increasing the visibility of brands, and leading the creative process from concept to market. Applying big-picture thinking, data-driven decision-making, and creativity, I solve complex problems and improve processes. I leverage my emotional intelligence to build relationships and trust, resolve conflicts, and lead, motivate, and influence teams and stakeholders to long-term success. A few of my qualifications include:►Generated revenue and profits for organizations from small digital agencies to global Fortune 500 companies, directing ecommerce, B2B, and B2C campaigns across the hospitality and residential, commercial, and financial services industries.►Won a technical award from QSR Magazine for creating a digital marketing brand-collateral library at Jack in the Box and awards from McDonalds for developing the best marketing plan and increasing performance and revenue. ►Received a digital marketing certificate and Google Partner certification and currently pursuing Google Ads and Facebook Blueprint certifications and chatbot dialog flow and machine learning training.My expertise includes driving multiple projects simultaneously, on budget and within strict timelines. Skilled at data analysis, I look beyond the numbers to see marketing in the context of a broader business strategy.I am dynamic, with an entrepreneurial spirit, strong leadership skills, and the ability to influence and engage at all levels of organizations, including the C-suite. Regarded as a critical thinker and problem solver, I have provided thought leadership around strategy and planning, branding and growth marketing, and proven best practices.A self-starter, I execute independently with minimal supervision in fast-paced environments amid rapidly changing priorities, while being equally comfortable collaborating with teams. I am driven by achieving success for clients, teams, and businesses.My passion is creating, whether a great marketing plan, a beautiful garden, or a book. A compelling presenter, I translate complex ideas into simple but meaningful insights.I am on LinkedIn to network with other professionals. Please feel free to connect with me here or by email tiffinywiley@gmail.com
Hivemind Ai
View- Website:
- hivemindai.com
- Employees:
- 5
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Managing Partner & CmoHivemind Ai 2018 - PresentGreater Reno AreaFollowing the merger with Pink Iguana, I assumed ownership of this startup digital marketing agency, growing exposure, developing additional revenue streams, and leading the rebranding. My role includes overseeing operations and 3 direct reports. I manage accounts, including client onboarding, education, and care and develop new business using third-party aggregators, email and messaging drip campaigns, word-of-mouth, and agency partnerships. Key Contributions:►Increased recurring revenue $25,000 (27%) YOY.►Added 6 new clients in 2020 and expanded offerings, such as paid advertising, special promotions, and chatbots. ►Boosted client engagement, satisfaction, and retention by improving monthly reporting of KPIs and workflows.►Saved $500/month and improved productivity. ►Streamlined the use of project software and tools for team communication and financial management.►Improved information gathering for prospective clients. ►Established a strategy, personas, and a tactical plan, redesigned the website, and created free tools, such as an SEO ebook and demo chatbot.
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General ManagerPink Iguana Services/Digital Muses 2017 - 2019Seattle, WashingtonIn this role, I led a digital agency specializing in SEO and paid digital advertising campaign management with 130 clients and a $150,000 annual marketing budget. I oversaw 5 direct reports (U.S. and Canada), directed business development and client strategy/portfolio diversification, and created and implemented marketing strategies to elevate brand identity and awareness, expand revenue, and establish media campaigns. In addition, I balanced competing agendas of the co-founders, clients, and competition while ensuring profitability and client satisfaction.Key Contributions:►Helped grow revenue $500,000 annually across different verticals, adding services for commercial lead generation and conversational AI.►Contributed to business development and enhanced brand awareness by facilitating group and client meetings. ►Became the approved vendor for 2 large franchise companies, participated in trade shows, and received the Google Partner certification.►Enhanced productivity and positioned the company for merger. ►Developed a strategic plan, refined processes, built a sound operating structure, and led the team.►Nurtured a strong brand image by creating a new website and building a digital library of marketing assets and tools.►Achieved greater client retention and a more fulfilled team. ►Helped account managers strengthen client relationships, proactively address potential issues, and guide clients to optimal solutions.
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Regional Marketing ManagerCertapro Painters 2015 - 2017Philadelphia, Pa - Covered West, Central And Southeast RegionsRetained to provide brand consistency and marketing support to franchisees and cooperatives across the Western U.S., I promoted adoption of established residential and commercial marketing programs and worked with the regional VPs and GMs to track performance and achieve goals. I also collaborated with third-party aggregators, such as Home Advisor, Angie’s List, and Yelp to develop proprietary lead generation programs.Key Contributions:►Played a key role in growing sales $150M-$200M during my tenure.►Increased lead flow 42% YOY and profits by double digits for individual franchisees.►Developed a digital strategy and expanded lead programs to include traditional and digital marketing tactics.►Generated tangible lead generation and bottom-line profitability.►Lobbied on behalf of franchisees for a broader use of general ad-fund monies, securing buy-in and support from the VP and operational leadership.►Improved online visibility at the local level. ►Vetted, tested, and implemented a review request and response app, integrated it with the tool used to bid jobs, and influenced its adoption by franchisees.►Enabled a more precise calculation of ROI and connections with other KPIs, working with local vendors to create accurate reporting for marketing channels. -
Franchise Marketing ManagerServicemaster Clean 2013 - 2015Memphis, Tn - Covered West Region, United StatesOverseeing marketing for 200+ franchisees in 7 states, I developed and implemented strategies to strengthen branding, identify and increase revenue streams, and create collaborative marketing campaigns. Additionally, I built relationships with owners, local third-party vendors, and corporate digital and creative marketing teams.Key Contributions:►Drove a 25% increase in leads, developing a strategic marketing plans and calendars with franchise owners. ►Achieved measurable revenue growth and increased brand awareness within the first 6 months.►Helped improve digital marketing, including SEO, content management, digital advertising (PPC), social media platforms, and email marketing. ►Reduced marketing expenses 20%+ in one year while continuing to grow the customer base and improve engagement.►Boosted leads and drove brand recognition by facilitating cooperative media purchases for groups of franchise owners within key markets. ►Assisted franchises to develop a cohesive brand identity and transparent reporting of results, launching and training owners and marketing staff on a custom CRM system. -
Regional Marketing ManagerMcdonald'S Corporation 2011 - 2013Seattle, WashingtonProviding strategic vision, direction, and leadership for 3 owner/operator cooperatives in the Pacific Northwest, I managed a multimillion-dollar budget and oversaw market research and positioning, branding, and sales growth. In addition, I analyzed marketing results to identify areas of weakness, presented outcomes to regional leadership teams, and implemented changes.Key Contributions:►Grew same-store sales by double digits in 2012, developing and implementing strategic marketing initiatives.►Accelerated sales growth, collaborating with a local agency to design marketing plans and tactics.►Ensured corporate and local marketing initiatives were aligned with core consumer demographics through market research.►Received the Best Marketing Plan Award, Worldwide Hamburger Marketing University (2012) and the Bill Lamar Marketing Excellence Award (2011) for increasing revenue and Western Region performance metrics.Prior to McDonald’s, I held marketing roles at Jack in the Box, the University of Washington, Westin Hotels and Resorts, San Diego Metropolitan Credit Union, San Diego Teachers’ Credit Union, and Learnsoft Corporate Training, Inc.
Tiffiny Wiley Skills
Tiffiny Wiley Education Details
Frequently Asked Questions about Tiffiny Wiley
What company does Tiffiny Wiley work for?
Tiffiny Wiley works for Hivemind Ai
What is Tiffiny Wiley's role at the current company?
Tiffiny Wiley's current role is Marketing Director | Brand Marketing Strategy and Planning | Digital Marketing Director | Content Strategist and Developer | SEO/SEM | Social Media Marketing | Marketing Automation | Marketing Analysis and Reporting.
What is Tiffiny Wiley's email address?
Tiffiny Wiley's email address is ti****@****ail.com
What is Tiffiny Wiley's direct phone number?
Tiffiny Wiley's direct phone number is +142543*****
What schools did Tiffiny Wiley attend?
Tiffiny Wiley attended San Diego State University-California State University.
What are some of Tiffiny Wiley's interests?
Tiffiny Wiley has interest in Social And Interactive Media, Interior Design, Holistic Medicine, Web Design, Skiing, Children, Fashion, Team Sports, Environment, Education.
What skills is Tiffiny Wiley known for?
Tiffiny Wiley has skills like Online Advertising, Marketing, Integrated Marketing, Strategy, Brand Development, Leadership, Marketing Communications, Media Relations, Advertising, Copywriting, Social Networking, Event Management.
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