Tiffiny Wiley Email & Phone Number

Kirkland, Wa, Us

Greater Reno Area

Following the merger with Pink Iguana, I assumed ownership of this startup digital marketing agency, growing exposure, developing additional revenue streams, and leading the rebranding. My role includes overseeing operations and 3 direct reports. I manage accounts, including client onboarding, education, and care and develop new business using third-party aggregators, email and messaging drip campaigns, word-of-mouth, and agency partnerships. Key Contributions:►Increased recurring revenue $25,000 (27%) YOY.►Added 6 new clients in 2020 and expanded offerings, such as paid advertising, special promotions, and chatbots. ►Boosted client engagement, satisfaction, and retention by improving monthly reporting of KPIs and workflows.►Saved $500/month and improved productivity. ►Streamlined the use of project software and tools for team communication and financial management.►Improved information gathering for prospective clients. ►Established a strategy, personas, and a tactical plan, redesigned the website, and created free tools, such as an SEO ebook and demo chatbot.

Seattle, Washington

In this role, I led a digital agency specializing in SEO and paid digital advertising campaign management with 130 clients and a $150,000 annual marketing budget. I oversaw 5 direct reports (U.S. and Canada), directed business development and client strategy/portfolio diversification, and created and implemented marketing strategies to elevate brand identity and awareness, expand revenue, and establish media campaigns. In addition, I balanced competing agendas of the co-founders, clients, and competition while ensuring profitability and client satisfaction.Key Contributions:►Helped grow revenue $500,000 annually across different verticals, adding services for commercial lead generation and conversational AI.►Contributed to business development and enhanced brand awareness by facilitating group and client meetings. ►Became the approved vendor for 2 large franchise companies, participated in trade shows, and received the Google Partner certification.►Enhanced productivity and positioned the company for merger. ►Developed a strategic plan, refined processes, built a sound operating structure, and led the team.►Nurtured a strong brand image by creating a new website and building a digital library of marketing assets and tools.►Achieved greater client retention and a more fulfilled team. ►Helped account managers strengthen client relationships, proactively address potential issues, and guide clients to optimal solutions.

Philadelphia, Pa - Covered West, Central And Southeast Regions

Retained to provide brand consistency and marketing support to franchisees and cooperatives across the Western U.S., I promoted adoption of established residential and commercial marketing programs and worked with the regional VPs and GMs to track performance and achieve goals. I also collaborated with third-party aggregators, such as Home Advisor, Angie’s List, and Yelp to develop proprietary lead generation programs.Key Contributions:►Played a key role in growing sales $150M-$200M during my tenure.►Increased lead flow 42% YOY and profits by double digits for individual franchisees.►Developed a digital strategy and expanded lead programs to include traditional and digital marketing tactics.►Generated tangible lead generation and bottom-line profitability.►Lobbied on behalf of franchisees for a broader use of general ad-fund monies, securing buy-in and support from the VP and operational leadership.►Improved online visibility at the local level. ►Vetted, tested, and implemented a review request and response app, integrated it with the tool used to bid jobs, and influenced its adoption by franchisees.►Enabled a more precise calculation of ROI and connections with other KPIs, working with local vendors to create accurate reporting for marketing channels.

Memphis, Tn - Covered West Region, United States

Overseeing marketing for 200+ franchisees in 7 states, I developed and implemented strategies to strengthen branding, identify and increase revenue streams, and create collaborative marketing campaigns. Additionally, I built relationships with owners, local third-party vendors, and corporate digital and creative marketing teams.Key Contributions:►Drove a 25% increase in leads, developing a strategic marketing plans and calendars with franchise owners. ►Achieved measurable revenue growth and increased brand awareness within the first 6 months.►Helped improve digital marketing, including SEO, content management, digital advertising (PPC), social media platforms, and email marketing. ►Reduced marketing expenses 20%+ in one year while continuing to grow the customer base and improve engagement.►Boosted leads and drove brand recognition by facilitating cooperative media purchases for groups of franchise owners within key markets. ►Assisted franchises to develop a cohesive brand identity and transparent reporting of results, launching and training owners and marketing staff on a custom CRM system.

Seattle, Washington

Providing strategic vision, direction, and leadership for 3 owner/operator cooperatives in the Pacific Northwest, I managed a multimillion-dollar budget and oversaw market research and positioning, branding, and sales growth. In addition, I analyzed marketing results to identify areas of weakness, presented outcomes to regional leadership teams, and implemented changes.Key Contributions:►Grew same-store sales by double digits in 2012, developing and implementing strategic marketing initiatives.►Accelerated sales growth, collaborating with a local agency to design marketing plans and tactics.►Ensured corporate and local marketing initiatives were aligned with core consumer demographics through market research.►Received the Best Marketing Plan Award, Worldwide Hamburger Marketing University (2012) and the Bill Lamar Marketing Excellence Award (2011) for increasing revenue and Western Region performance metrics.Prior to McDonald’s, I held marketing roles at Jack in the Box, the University of Washington, Westin Hotels and Resorts, San Diego Metropolitan Credit Union, San Diego Teachers’ Credit Union, and Learnsoft Corporate Training, Inc.