Tiantian Gao Email & Phone Number

Vancouver, British Columbia, Canada

San Francisco Bay Area/Shenzhen China

• Reach out to potential clients and customers to generate leads.
• Establish partnership with U.S. universities, teacher colleges, and educational associations for recruitment purposes.
• Follow up new business opportunities and facilitate successful collaborations between partners.
• Communicate new product development to prospective clients.
• Oversee the development of marketing literature and materials, and the social media strategies.

Beijing City, China

• Directly manage each function head, including operations, HR, finance, marketing and admissions to ensure school’s daily running;
• Assisted in the setup process of schools, including BD with government and other potential partners; getting school logistics ready for opening; and working with outside vendors on the design and construction of the.
• Communicate with and coordinate among key stakeholders, including the board, Chinese and International principals on key decisions, such as in the areas of curriculum development, faculty recruitment, school.
• Oversee the school admissions process to make sure admission numbers hit the annual target;
• Oversee the recruitment of non-academic staff;
• Work with finance to develop budget and projection;

Shanghai City, China

Palo Alto, California

• Built, maintained, executed product roadmaps for the content creation, design, and publication of the first Common Core aligned K-5 Chinese immersion curriculum; and of the first iPad + web secondary Chinese learning.
• Collected and analyzed customer usage data and feedback with marketing and customer service departments, in order to identify areas of improvements and prioritize product development;
• Worked closely with the IT department and outsourced UX/UI designers to implement new app/web features and user interfaces;
• Conducted periodic sales-enabling trainings and documented product specifications;
• Recruited, managed a team of internal and external resources, including curriculum writers, editors, designers, artists and teachers, in the U.S., Beijing and Taiwan offices.

Palo Alto, California

• Developed and executed marketing initiatives such as email marketing and online promotions; managed marketing budget for trade shows and business outings; achieved email marketing sales growth;
• Analyzed third-party products and vendors to look for partnership opportunities in product development and sales;
• Collaborated with schools, district administrators, and StarTalk programs to execute pilot projects on technology-based learning; managed two curriculum advisory boards comprised of professors from various universities.
• Planned and coordinated logistics for language conferences and trade shows, such as ACTFL and NCLC; prepared product presentations for workshops;
• Co-organized teacher-training and cultural exchange programs with major institutions such as Hanban (the Confucius Institute Headquarters) and Stanford University.

San Francisco

• Worked on projects with Centers for Medicare and Medicaid Services, and Department of Developmental Services.

San Francisco Bay Area

• Coordinated membership outreach event logistics;
• Organized customer database and maintained updates;
• Designed membership outreach promotions and newsletters;
• Analyzed reports on current donors.

M.A., International And Comparative Education

Master Of Arts (M.A.), International/Global Studies

B.A.

Exchange Program For Language And Literature Studies