Specializing in brand strategy and identity, I've helped countless firms and founders find a fitting brand that reflects the mission of their organizations. We specialize in translating the nuance of "Creative" and "Design" into measurable and functional assets or line items that can be valued in a firm.

I was part of the founding team that spun off this agriculture tech startup backed by Larry Ellison. My role was integral in crafting the narrative and visually articulating the brand strategy and pitch that sold the vision we had for Sensei Ag. I crafted a brand and commercial execution strategy, and aesthetically packaged it into a fundable endeavour within a few short months alongside the founding team.After successful funding and bifurcation, I advocated for building a wholly… Show more I was part of the founding team that spun off this agriculture tech startup backed by Larry Ellison. My role was integral in crafting the narrative and visually articulating the brand strategy and pitch that sold the vision we had for Sensei Ag. I crafted a brand and commercial execution strategy, and aesthetically packaged it into a fundable endeavour within a few short months alongside the founding team.After successful funding and bifurcation, I advocated for building a wholly in-house creative team and assembled a team of 7 that successfully delivered a spectrum of projects from software application prototyping, to hardware fabrication, to industrial greenhouse design. Within the firm, I held many responsibilities across multiple departments.Brand & Marketing: ∙ Designing, illustrating and prototyping the Sensei Ag B2B and Sensei Farms B2C master brands∙ Hiring key creative individuals to help scale our commercial operations∙ Creating SOPs for digital asset creation and brand hierarchy useCorporate Finance:I was in charge of assembling and organizing key pitch decks and presentations for our Board of Directors and potential partners. This was an incredibly cross-collaborative process - working with the five department heads in not just interpreting, but unifying their visions for the firm.Hardware & Technology:On the technology side, I was deep in product development for AgTech software solutions, helping to translate functions and features into a visual reality for our in-house technology team. Our team was always creating, always iterating - with ambitious plans to grow both vertically and horizontally in the agriculture and food markets. Sensei Ag was an amazing experience that allowed me to optimally blend creative with corporate. Show less

I am proud to have Kubota Canada as one of my first Canadian clients. I started as a full-stack contractor developing digital marketing solutions such as: dynamic lead onboarding campaigns, dedicated seasonal promotion websites and even minified rich media CSS animated ads. Over the years, I've helped execute on technically challenging creative marketing projects such as dealer web portal design & development (the UX and the UI), 3D modelling of machinery and equipment, interior panorama… Show more I am proud to have Kubota Canada as one of my first Canadian clients. I started as a full-stack contractor developing digital marketing solutions such as: dynamic lead onboarding campaigns, dedicated seasonal promotion websites and even minified rich media CSS animated ads. Over the years, I've helped execute on technically challenging creative marketing projects such as dealer web portal design & development (the UX and the UI), 3D modelling of machinery and equipment, interior panorama photography stitching, and interactive product viewers.In addition to technical projects, I've also consulted on digital marketing strategy on a high level for Kubota's marketing team. This was an empirical approach based on consumer behaviour and technology trends. These strategic insights were crafted into detailed reports with actionable tasks all backed by extensive analytics and research gathered by installed tools (Hotjar, Google Analytics, Moz) and external resources (Nielsen, Trends, Gartner). These efforts helped contribute to Kubota's massive growth in the Canadian market (you'll see Orange Tractors at work plowing in every city block in winter) and doubling their web traffic over 4 years. Kubota Canada is now actively investing more into digital every year and I am proud to have been a core component of that paradigm shift in this firm. Show less

Led the creative execution and direction of the company's consumer retail and forward-looking technology ventures. The Director of Design title continued my responsibilities at this AgTech firm in a more formal arrangement prior to launching my next endeavour in 2020.

What began with web development and marketing design execution, evolved in a lasting relationship with the marketing and executive management teams. At this role, I was the go-to person for insight into all things creative - combining experience in web development, storytelling, cinematography, marketing and brand strategy for their emerging FreshBox Farms CPG produce brand. As an embedded consultant, I've helped successfully launch dozens of creative and strategic projects for both the B2C and… Show more What began with web development and marketing design execution, evolved in a lasting relationship with the marketing and executive management teams. At this role, I was the go-to person for insight into all things creative - combining experience in web development, storytelling, cinematography, marketing and brand strategy for their emerging FreshBox Farms CPG produce brand. As an embedded consultant, I've helped successfully launch dozens of creative and strategic projects for both the B2C and B2B sides of the firm; sourcing digital and technical talent as well as executing on many deliverables personally. Alongside the executive leadership team, I've helped craft meaningful stories that combined strategy and sales into beautifully articulated pitch decks and board presentations. These visual assets helped translate our firm's goals and strategies for investors and potential partners and directly resulted in millions of dollars of capital raised, and one of the largest vertical farming joint ventures in the world. Show less

I was the sole product designer for a new digital product offering aimed at providing B2B AML (anti-money-laundering) and compliance services for gaming institutions. I led the execution of the user interface design - building out hundreds of screens and prototypes on Adobe XD and coordinated efforts with both software developers, product managers, and comptrollers to create a user experience that was both intuitive and compliant to FinCEN regulations. While I was in charge of creating the… Show more I was the sole product designer for a new digital product offering aimed at providing B2B AML (anti-money-laundering) and compliance services for gaming institutions. I led the execution of the user interface design - building out hundreds of screens and prototypes on Adobe XD and coordinated efforts with both software developers, product managers, and comptrollers to create a user experience that was both intuitive and compliant to FinCEN regulations. While I was in charge of creating the GUIs, I was able to shape the overall direction of this product - advocating a modern web-app approach versus the original intention of a screen-by-screen app. Our resulting prototype was a "big-brother-like" SaaS product that was a B2B interpretation one of the best data collection products of all time: Facebook. Show less

Cut my teeth with FinTech at this payments startup marketed towards the underbanked and unbanked. While I was titled as Creative Director, my responsibilities were far greater than that. At this role, I assembled all of the corporate communications and sales material and I also performed all of the front-end development and design as well. This was a gruelling and intense learning experience for me - sometimes spending overnights at the office to deep dive into app design, UI/UX, and learning… Show more Cut my teeth with FinTech at this payments startup marketed towards the underbanked and unbanked. While I was titled as Creative Director, my responsibilities were far greater than that. At this role, I assembled all of the corporate communications and sales material and I also performed all of the front-end development and design as well. This was a gruelling and intense learning experience for me - sometimes spending overnights at the office to deep dive into app design, UI/UX, and learning about the complexities of payments and anti-money-laundering. Here, I also began my journey into storytelling and fundraising, working with the founder to articulate this vision into a commercially viable product. Show less

After my dropshipping venture, I took the self-taught web development and online marketing skills gained through that process and began offering them to small businesses in South Florida. Florida was and is a colourful place to call home and likewise, I had a spectrum of clients ranging from residential land developers to exotic animal dealers to network marketing enterprises.

At 14 years old, I began drop shipping products online and saw an opportunity to retail pocket-gas-powered motorcycles on the internet. By junior year of high-school, I grew SuperPocketBikesX18 (back when SEO was as straightforward as keyword stuffing hence the domain name) into one of the largest online pocket bike distributors, ranking number one on Google for the product category.I got my start in entrepreneurship at a young age out of necessity. I was a first generation immigrant to… Show more At 14 years old, I began drop shipping products online and saw an opportunity to retail pocket-gas-powered motorcycles on the internet. By junior year of high-school, I grew SuperPocketBikesX18 (back when SEO was as straightforward as keyword stuffing hence the domain name) into one of the largest online pocket bike distributors, ranking number one on Google for the product category.I got my start in entrepreneurship at a young age out of necessity. I was a first generation immigrant to the USA and the 2008 financial crisis left my father out of a job and the legal paperwork to stay in the country; A country I pledged allegiance to for 15 years of my life since I was 3 years old. But the land of opportunity still presented its greatest opportunity: capitalism. While I didn't have the legal papers to work at my local fast food chain, I was allowed to create and own LLCs and do business in that fashion. Hence I began learning HTML, graphic design, the ins-and-outs of CTRs and Google Adsense, while experimenting with Shopify and PayPal online payments in period where online card processing was still terribly fragmented. My peers in high-school were in after school clubs and sports. My after school revolved around customer and vendor support. Show less