Designing experiential hardware after founding Lychee, Inc in 2022 – a cultural technology company, alongside Eugene Angelo.

Working with notable brands on a variety of projects and brand activations; immersive installations, web experiences, partnered videos via my socials, 3D animated campaigns and more.

Using Arduino’s various lines of microcontroller boards to create projects and showcase them on socials. Ranging from a messaging system encased in The Beatles’ Yellow Submarine via Arduino’s IoT Cloud to a Siri voice controlled train departure display using their Nano RP2040 Connect board.

To mark the launch of More Joy by Christopher Kane, both online and in-store at Selfridges, I was asked to produce two 3D animations for their website and socials depicting what ‘More Joy’ means to me and the joy I aim to give other this year.

Designed and created 3D animations for Christopher Kane’s More Joy Summer 2020 campaign.

Conceptualize and design product packagings and mockups for the company’s various brand lines, as well as developing logos and other visual communication as needed.

Designing and conceptualizing 3D animations, illustrations, animated typography, campaigns etc. for clients and in-house. Attending client meetings and branding workshops to assess their brand’s tone of voice and positioning. Writing detailed reports of the client’s brand identity, perception, target customers, etc. as a result of the workshops. Distilling ideas and concept ideation into concise, unified messages.

Developing new visuals in-line with the rebranding and identity of PSP Investments (launched in June 2018) by; creating a line of templates for social media posts (i.e. static visuals and motion design), adapting all communication materials (i.e. Word documents, Powerpoints, etc.) to new brand standards, and designing new pictograms. Taking photographs and retouching images to build a library of stock photos. Managing and ensuring communicating visuals are aligned to the new brand. Supporting the ongoing needs of PSP’s various departments with internal and external projects.

Supporting the ongoing needs of PSP Investments' communications team and working with them by; developing visuals and multi-media communications (i.e. fact sheets, handouts, brochure & pamphlets). Applying brand standards to current and new communications materials. Taking photographs and building the company’s image gallery. Participating in posting information to the company’s intranet. Providing support for a wide range of internal and external projects.

Photoshop retoucher at Laura Canada's HQ for their eCommerce during the Summer of 2016. Specializing in taking photographs and enhancing images by correcting resolution and composition, cropping images, adjusting color tones and retouching skin & fabric textures.

Wrote, directed, edited, and created 3D animations on my Youtube channel www.youtube.com/TiggyLi which has over 1,000,000 total views and over 39,000 subscribers (during active years). Broadcasted and hosted a 24-hour livestream for charity, raising over $1700 USD for the Cancer Research Institute.