Chief Creative Officer (Cco)
CurrentProject Lead | Creative Consultant In 2017, I gave a presentation to the agency on all things youth culture. In 2022, a colleague who sat through that presentation called to cut my sabbatical short. He told me about his new venture: his newly-built experiential marketing agency. And he wanted me to be his creative head.Tempted to decline, because I was done with advertising, he assured me that’s not why he interrupted my Camps Bay lunch on a random Tuesday. Instead of selling Pampers – something I told him I didn’t want to do – he needed my expertise on music and all things culture and entertainment.Shortly after that, we had the best season of Rémy Producers, worked with amazing talent and had the time of our lives in Dubai.BRANDS & CAMPAIGNS:Rémy Martin• Rémy Producers SA season 2 | Bootcamp, TV, Social, Digital Competition (Producers), In-store Competition (Consumers), PRWoodstock Gin• Brand Repositioning | Social, Influencer MarketingLucky Star• Diski Dishes | Social, Influencer Marketing• The Lucky Star CoLab | TV, Social