Project Lead | Creative Consultant In 2017, I gave a presentation to the agency on all things youth culture. In 2022, a colleague who sat through that presentation called to cut my sabbatical short. He told me about his new venture: his newly-built experiential marketing agency. And he wanted me to be his creative head.Tempted to decline, because I was done with advertising, he assured me that’s not why he interrupted my Camps Bay lunch on a random Tuesday. Instead of selling Pampers – something I told him I didn’t want to do – he needed my expertise on music and all things culture and entertainment.Shortly after that, we had the best season of Rémy Producers, worked with amazing talent and had the time of our lives in Dubai.BRANDS & CAMPAIGNS:Rémy Martin• Rémy Producers SA season 2 | Bootcamp, TV, Social, Digital Competition (Producers), In-store Competition (Consumers), PRWoodstock Gin• Brand Repositioning | Social, Influencer MarketingLucky Star• Diski Dishes | Social, Influencer Marketing• The Lucky Star CoLab | TV, Social

Creative Direction | Executive Production | Photography | Road ManagementProducer, engineer, DJ and record label owner, Gaba Cannal is one of South Africa’s most renowned musicians. From coming up with the best of the best to introducing the world to rising talents, Gaba Cannal built a reputation for himself by carving his own lane in one of the biggest genres on the continent.Not only is he credited for introducing soulful samples and melodies to create a new avenue for Amapiano – increasing both its complexity and diversity – Gaba Cannal is regarded as a godfather of the genre. In an ever growing and oversaturated market, Gaba Cannal has stood the test of time with his signature sound and humble demeanour.I always thought he was good until I realised he is great, and that greatness is what I’m sharing with the world.As a Creative Manager, I’m responsible for building strategies, alongside the business manager, for Gaba Cannal’s overall brand. This includes creating rollout plans for campaigns and/or music drops, pitching to brands and curating creative assets; as well as assisting the business and road managers with reasonable tasks such as facilitating gigs, PR & media engagements and plugging our artist in the right spaces.Bookings and enquiries: mgmt@gabacannal.co.za

Coming from a typical Afrikaans ‘plaas meisie’ background, Kay Faith knew she was different before anyone could tell her. Influenced by the Kwaito, Hip Hop and House sounds rotating on SABC1 Simunye, Kay gravitated to this music a lil’ more than her schoolmates and family expected. Today, she is your favourite rapper’s go-to audio engineer, your favourite producer’s favourite producer and you and your friends’ favourite DJ.My real title here is Inja Ye Game but LinkedIn doesn’t have that option.Shortly after discovering and falling in love with Kay Faith’s music, the universe had us cross paths. After expressing my passion for music and desire to join her team – I had no idea as what at the time – Kay Faith invited me to a studio session with “United States of Africa’s leading entertainment producer” PsykoBeats. I went from sitting there awkwardly to jamming in many studio sessions, gracing a number of stages and shifting the game through different platforms with her.Kay Faith is Cape Town’s tastemaker and South Africa’s gem. And me, I am her top dawg – Inja Ye Game – the guy who wears many hats (figuratively and literally) and does whatever needs to be done when it needs to be done. From shooting content and giving an ear to new music to building pitch decks and facilitating brand deals – I’m always by her side.

Creative Direction | Photography | Road Management Winning season 2 of Rémy Producers SA wasn’t his big break, it was his first break. With Thuto’s exceptional production skills and his knack for electrifying performances, there’s still more to come from the star of Ga-Rankuwa.After beating thousands of budding producers across the country to claim victory, my team and I started working with Thuto the Human to catapult him from a rising star into a shooting star.I am responsible for leading the creative and building strategies, alongside the business manager, speaking to Thuto the Human’s overall brand and online presence. Creating rollout plans for campaigns and/or music drops, pitching to brands and curating creative assets. My role also includes assisting the business manager with landing gigs, networking, road management and plugging our artist in the right spaces.Bookings and enquiries: bookings@27ten-concepts.co.za

Goodbye Ogilvy. Hello FCB+.Project Lead | Overseeing juniors' work. | Mentoring interns. City of Cape Town• Vaccinate. Save lives. | Social, Digital, Radio, CRM, OOH, Transit• COVID Third Wave | Social, Radio• Climate Change | Social, Digital, CRMWestern Cape Government• Vaccinate. Let’s do this. | Social, Digital, Radio, Press, Print, CRM• COVID Third Wave | Social, Radio• Ease of Doing Business | AV• Flood & Disaster Management | Social, Digital, Radio, Press, Print, CRM, OOH• Local Government Elections | Social, Digital• Mini-term Budget | Social, Digital, CRM• COVID Restaurant Support | Radio, Social• State of the Province Address | RadioMaynards• Summer Promo | RadioPrésident Cheese• Brand Campaign | TV• Festive Promo | POS, CRMSteri Stumpie• Halloween Proactive CampaignParmalat• Product Launch | Brand Name

What do you do after you find out the agency you’re working at will be liquidated and its doors shut in a week? You go for some ice cream at the Sea Point Promenade and take in the beauty of Cape Town. And then, when you wake up the next day, you work on opening new doors.Writer | Pitch Winner | Urban Culture Specialist | Overseeing junior teams. BRANDS & CAMPAIGNS:Castle Lite• Part of the team that pitched for and retained the business• Pan-African Thematic | TV, Radio• Unlock Summer | TV, Social• Guess That Beat | Social• Unlocks 2021 (cancelled due to COVID)• South African Thematic • Face Mask Design• Social ContentCarling Black Label• Carling Currie Cup | Manifesto AV, Radio STADIO Higher Education • Brand Launch | Manifesto AV, Radio, OOH, Digital, EmailersPhilips Africa• OneBlade | Social, Digital

Lead Writer | Pitch Winner | Dubbed the "Junior ECD," I oversaw junior teams and helped manage the midweight ones. | Strategy and Concept Lead for agency social content.BRANDS & CAMPAIGNS:City of Cape Town• The Cost of Vandalism | Radio, Press, Social, Digital, Transit• Be Safe. Be Flood Ready. | Out of Home, Transit, Press, Radio, Social • Give Dignity | Radio, Social• Bin It | Social • Monthly Content Calendars | Social Philisa Abafazi Bethu (Heal Our Women) [Pro Bono]• Real Monsters of SA (Halloween Tactical) | Print Ambient• 365 Days of Activism (16 Days Of Violence Tactical) | Print, Direct Mailers• The V in LOVE Doesn't Stand For VIOLENCE (Valentine's Day Tactical) | Installation, Radio, Direct Mailers, Print, SocialVan Schaik Bookstore• Lead writer on a pitch-winning presentation • New Stores Launch | Radio, Press, Social, Out of Home• Back To University | Radio, Press, Out of Home, Social, EmailersMySchool MyVillage MyPlanet• Lead writer on a pitch-winning presentation• Be In It To Win It | Video, Emailers, Digital, Print, MobileThe Goedgedacht Trust• Help the Rural Child Rebrand | Logo, POS, Transit, Merch, Digital, Social Old Mutual • Customer Value Proposition | AV• Credit Life Insurance | Radio• One Financial Plan | Internal AV & Presentation• Customer Engagement | Emailer• Women’s Day 2019 | EmailerB2C Premium Drinks Company (Bloom, Greenall’s, Opihr)• Opihr Global Cocktail Competition | Activation, Social• Bloom, Greenall’s and Opihr Content Calendars | Social • Opihr POSSanlam Investments• New times. New Rules. (Internal Launch) | Manifesto AV, Activation, Ambient, Emailers, Desk Drops, SpeechHealthy Living Association• #WhatsInMyFood | Radio, Press, SocialReh Kendermann• 14 Homes Wine | Recipe Cards Nal’ibali• Fundraiser | AV

Full-time Writer | Part-time Content Creator | Conceptualising, Rolling Out & Presenting | For most of my time here, I was the youngest team member representing urban youth, so the agency leaned to me for insights.BRANDS & CAMPAIGNS:Windhoek (South Africa and Namibia) • Father’s Day Competition 2017 | Social• Social Content Calendars• Inflight Magazine Inserts• Branding | Out of Home• Internal Communications | Manifesto AVBurger King SA• King Value Meals Product Launch | TVC, Social, POS• Big King Product Launch | TVC, Activation, PR• 2 for R100 Deal | TVC, Social• Milk Tart Milkshake Product Launch (Heritage Day Tactical) | Activation, Social, POS• Chicken Fries Product Launch | Social, POS• Stackers Product Launch | Social, POS• Whopper Red Bull December Deal | Radio, Social, POS• Dino Cards Launch | Social, POSSASKO• SASKO Mzansi Bread 2018 | TV, Digital, Social, POS, Mobile• Kota Festival Invitation 2017, 2018 | Emailer • Chef’s Kitchen Invite 2017 | Digital• Top Bakers | Emailer, Social, POS, Mobile• SASKO Sandwich Stories 2018 (National Sandwich Day Tactical) | Social, DigitalWebafrica• Effing Fast 2018 | Online Video, Radio, Digital, Print, Out of Home• Faaast 2.0 2019 | Online Video, Radio, Installation, Out of Home, Transit, DigitalINspire: Home Changing • Brand Launch | TVC, Print• Seasonal Magazine• Fly sheets, welcome cards & other marketing elementsBeares• New Store Opening | Radio, POS• Black Friday Sale | Social, Print, POS• Cash Back Sale | Print, TV• Bedzone Clearance Sale | Print, Radio• New Range | Print • Monthly Brochures and Catalogues• Blaupunkt Product Launch | Print• Monthly Statements Virgin• Raise the Creative Bar Workshop | Signage The Elders• Mandela Day Walk Together Campaign | Signage