Tijani Abass Email & Phone Number

Lagos, Nigeria

7 Isaac John Street Ikeja Gra, Lagos

At Firmenich Western Africa Limited, I reported to senior management and conducted meetings on a weekly basis to share key strategies and action plans for each key customer. I coordinate with marketing, flavourist, and innovation teams in exploring new trends and flavours usage to facilitate the development of new flavours in alignment with market facts. I conduct and evaluate extensive research of consumer behaviour on the selection of products. I foster lucrative working… Show more At Firmenich Western Africa Limited, I reported to senior management and conducted meetings on a weekly basis to share key strategies and action plans for each key customer. I coordinate with marketing, flavourist, and innovation teams in exploring new trends and flavours usage to facilitate the development of new flavours in alignment with market facts. I conduct and evaluate extensive research of consumer behaviour on the selection of products. I foster lucrative working relationships with key customers and deliver excellent customer service to ensure repeat business transactions and build positive rapport of business. It is worth noting that I accomplished and exceeded the sales and gross margin targets of the assigned customers through the development and implementation of effective sales plan, market assessment, and competitive analysis, and trends evaluation.The following are highlights of the value I brought to Firmenich Western Africa Limited:☛ I managed KPIs to drive focus on flavours and delivered overall new sales development to contribute to the annual sales plan, which resulted in the achievement of the highest percentage of growth.☛ I spearheaded the management of new projects with existing customers from product brief to final launch for key accounts and medium-size companies across Nigeria.☛ I supported senior management in the usage of selected flavours in the products by analysing consumer tastes, needs, and behaviours, which resulted in the acquisition of new customers. Show less

Nigeria

Throughout my career as a Business Development Manager – Nutrition & Health (N&H), in DuPont De Nemours Nigeria Limited, I developed and implemented a growth strategy to achieve revenue and profit targets of the company by leveraging financial acumen. I conducted extensive market research to identify trends and assess customer needs. I identified and analysed client’s objectives to develop products and services accordingly. I formulated and negotiated sales contracts with customers… Show more Throughout my career as a Business Development Manager – Nutrition & Health (N&H), in DuPont De Nemours Nigeria Limited, I developed and implemented a growth strategy to achieve revenue and profit targets of the company by leveraging financial acumen. I conducted extensive market research to identify trends and assess customer needs. I identified and analysed client’s objectives to develop products and services accordingly. I formulated and negotiated sales contracts with customers while complying with legal and regulatory authorities. It is worth noting that I identified and qualified business opportunities, penetrated new markets, acquired potential customers, and captured significant market share by developing and implementing business growth strategies.The following are highlights of the value I brought to DuPont De Nemours Nigeria Limited:☛ I played an instrumental role in establishing and implementing business development and demand generation initiatives while aligning business goals with the overall strategy.☛ I led the management of new projects with existing customers from product brief to final launch for key accounts and medium-size companies across Nigeria.☛ I prepared budgets, allocated expenditures, and tracked record of expenditures to analyse variances and minimise budget deviations.☛ I identified and captured new business and sales opportunities and built a successful sales pipeline by designing and launching sales development strategy.☛ I orchestrated and implemented a business approach to deliver added value services to the client organisation. Show less

While working as a Business Development Manager – Corporate Planning & Development in May & Baker Nigeria Plc, I facilitated CEO in managing and developing business operations by providing insights on competitive activities and recommendations to address business threats. I organised and conducted strategic sessions to drive focus on existing business lines. I managed P&L and drove market growth by focusing on developing brand’s profit and loss performance, image, and positioning as… Show more While working as a Business Development Manager – Corporate Planning & Development in May & Baker Nigeria Plc, I facilitated CEO in managing and developing business operations by providing insights on competitive activities and recommendations to address business threats. I organised and conducted strategic sessions to drive focus on existing business lines. I managed P&L and drove market growth by focusing on developing brand’s profit and loss performance, image, and positioning as compared to the competitors.It is worth noting that I established new business lines, developed and launched products, and acquired significant market share. The following are highlights of the value I brought to May & Baker Nigeria Plc:☛ I supervised and managed cross-functional staff members, evaluated performance, assessed training needs, and conducted training sessions to improve productivity and efficiency.☛ I established effective marketing and communications strategies to enhance brand identity, capture markets, and attract more customers. Show less

While working as a Business Development Manager – Foods in May & Baker Nigeria Plc, I led market research, assessed customer needs, trained sales staff, implemented marketing plans, and set sales targets. I negotiated contract agreements with external parties on favourable terms and conducted outside/inside sales in B2B and B2C environments. I designed and delivered product presentations and product knowledge classes to potential and existing clients. I educated employees on new… Show more While working as a Business Development Manager – Foods in May & Baker Nigeria Plc, I led market research, assessed customer needs, trained sales staff, implemented marketing plans, and set sales targets. I negotiated contract agreements with external parties on favourable terms and conducted outside/inside sales in B2B and B2C environments. I designed and delivered product presentations and product knowledge classes to potential and existing clients. I educated employees on new products, customer service strategies, and regulatory changes in the industry. I employed, trained, deployed, monitored and provided leadership for a 22 man sales team. This lead to phenomenal success for a newly launched Noodles brand against a well-established market leader. It is worth noting that I onboarded new distributors and set key targets to facilitate aggressive distribution plans and penetrate markets effectively. The following are highlights of the value I brought to May & Baker Nigeria Plc:☛ I earned Top of Mind Awareness for the brand by working with the Marketing team to develop, and implement effective communications strategies and marketing plans. ☛ I worked with the marketing team and advertisement agency to create a compelling and informative brand message which was delivered to targeted customers through both Above and Below The Line communication channels.☛ I reviewed distribution operations in the entire distribution chain to achieve and exceed shelf space targets.☛ I recruited best-fit talents by conducting interviews, arranging proficiency tests, shortlisting eligible candidates, and onboarding staff members. I effectively coordinated the activities of the Sales team and distributors towards achieving over 1 Billion Naira Sales Revenue in the first year of the launch of the Noodle brand Show less

While working as Product Manager Diagnostics For May & Baker Nigeria Plc, I had overall responsibilities for the P/L of a Business Unit. This is a Business Unit that was saddled with the responsibility of selling Diagnostic kits and equipment to hospitals and Laboratories across the countryBelow are the values I brought to May & Baker during this period. • I carried out strategic planning for the business and implemented the plan. This led to the attainment of… Show more While working as Product Manager Diagnostics For May & Baker Nigeria Plc, I had overall responsibilities for the P/L of a Business Unit. This is a Business Unit that was saddled with the responsibility of selling Diagnostic kits and equipment to hospitals and Laboratories across the countryBelow are the values I brought to May & Baker during this period. • I carried out strategic planning for the business and implemented the plan. This led to the attainment of pre-determined business goals• I recruited, trained, deployed, motivated and provided leadership for 4 regional managers towards effective utilization of approved Human resource for the business. I deployed the managers to the 4 designated regions. These are Lagos for the Lagos Manager, Kano for the North Manager, Port Harcourt for the East Manager and Ibadan for the South/West Manager. • I traveled extensively to the regions within the country to work with regional managers on “difficult” accounts and customers. This led to the conversion of several prospects to customers and led to boosting of revenue for the business• I appointed and trained a distributor for each of the 4 regions to serve customers with small volumes. This action provided focus to the regional managers and also captured sales from the lower end of the market • I provided a prompt report to management on business activities, Trend analysis, and competitive activities. I also continuously advised on actions to be taken towards ensuring the business retains and continuously increase its market share within the competitive environment • I effectively managed Advertisement and Promotional budget of the Business. • I continuously researched new foreign companies to discover new products that can be added to our product range in order to continuously achieve projected market share for the business. • I ensured effective forecasting. This led to near just in time availability of products for sales to our customers. Show less

While working as Sales Representative Diagnostics For May & Baker Nigeria Plc, I was responsible for selling a range of Diagnostic testing kits to hospitals and laboratories within my designated territory (Lagos). I was saddled with carrying out all activities required towards ensuring that sales volume and revenue of the products is met within the territory assigned. Below are the values I brought to May & Baker during this period. • I planned and implemented a Sales Call… Show more While working as Sales Representative Diagnostics For May & Baker Nigeria Plc, I was responsible for selling a range of Diagnostic testing kits to hospitals and laboratories within my designated territory (Lagos). I was saddled with carrying out all activities required towards ensuring that sales volume and revenue of the products is met within the territory assigned. Below are the values I brought to May & Baker during this period. • I planned and implemented a Sales Call chart for all the identified prospects within the territory • I quickly identified high-value prospects and focused 80% of my time on serving them. This led to the attainment of my sales volume and revenue targets. • I organized audio-visual presentations for Doctors and Laboratory scientists within my territory. This is carried out during their meetings. This led to quick awareness and knowledge of the benefits of my product range and ultimately increased sales of the product. • I maintained an excellent relationship with the Finance department of the hospitals I sold to. This led to the attainment of account receivable targets. • I monitored competitive activities within my territory and included same in my weekly and monthly reports to my manager. * I worked with the distributor appointed for my territory towards ensuring that my product range became available for customers who will buy in small volume in my region. This led to the achievement of my redistribution target. Show less

Master Of Business Administration (Mba) Specialization In Marketing

Master Of Science (M.Sc), Chemistry, (Distinction)

Bachelor Of Science (B.Sc), Biochemistry, Second Class Upper