• To configure, test and launch solutions within the tool including developing emails, landing pages, building automated campaigns, reporting, and list segmentation.• Day to day tool & CRM management – Whole Lead Flow process• Manage Reporting; Analytics; Lead Database within the tool• Monitor the usage of the tool to ensure business rules are being adhered to.• Work with key users to enable them to expand their knowledge and use of the system.• Campaign Management

• Analyze and report on campaign and program performance.• Leverage data to prioritize initiatives, including building projections and working with analysts to ensure accurate measurement and evaluation of efforts.• Assist with managing the SOW/PO process to ensure all leads are received and meet the standard outlined• Provide reporting on 3rd party DG programs and manage the acceptance of leads based on lead quality and program requirements.• Day to day lead management – whole lead flow process• Manage Reporting; Analytics; Lead Database within the tool• Continuously evaluate and suggest improvements for solutions and process.• Ensure that best practices are being followed to achieve maximum efficiency.• Excellent understanding of lead management tool such as Convertr.