As the Vice President of Communications for The Moriah Group, a trailblazing consulting firm dedicated to social justice and racial equity, I have made a significant impact by devising and implementing comprehensive communications strategies that drive brand awareness for the organization and its four affiliated entities. My expertise in process improvement, brand identity management, and content creation has elevated the company's profile while maximizing its impact in philanthropic and direct-service arenas.My leadership extends to directing a robust team of internal and external creative professionals fostering a collaborative environment that breaks down silos and promotes cross-functional teamwork. My expertise in brand identity management has led to a more cohesive and effective organizational presence with greater engagement. I have successfully guided internal teams through refining their mission, vision, and values, while overseeing the development of unique, memorable brand identities and websites for each company under our umbrella. My diverse content creation portfolio, ranging from authored publications and op-eds to executive producing short films and webcast trailers, serves as a testament to my commitment to challenging the status quo to reclaim the humanity of all people of color.

As a seasoned freelance editor, I significantly impacted a diverse range of projects in both the arts and public policy sectors. My expertise lies in providing extensive copyediting services for issue briefs, literature reviews, concept papers, and grant proposals, as well as refining and reorganizing book-length fiction and non-fiction manuscripts. In addition to serving as the primary editor for a personal finance textbook, I have offered valuable feedback on the structure and syntax of full-length poetry manuscripts. My skillset also extends to performing comprehensive website content audits, streamlining copy for improved clarity, and optimizing user experience across various digital platforms.

As the Manager of Communications and Storytelling, I played a pivotal role in revitalizing the museum's connection with local audiences through culturally relevant messaging. By developing comprehensive communications plans for a diverse range of museum activities, I emphasized narrative storytelling to meaningfully engage visitors. Moreover, I directed DelArt's rebrand, working with a committee to create a new visual identity, website, and messaging aligned with our new direction. Leading a team of full-time and contract members, including the museum's first-ever digital storyteller, I significantly improved our social media reach by 64% and engagement by 41% within just six months. Additionally, I enhanced our email marketing efforts further showcasing the museum's commitment to delivering resonant and engaging content for our diverse community.

As a Proposal Writer, I was instrumental in driving the success of Aetna's efforts to secure contracts to provide Medicaid Managed Care in various states. Leveraging my keen ability to develop and align technical responses to calls for proposals, I achieved a remarkable personal win rate of 94% on sections where I was the primary writer. My expertise in interviewing internal subject matter experts across community outreach, home health care, and quality assurance departments allowed me to effectively translate their value propositions and state-specific proof points into persuasive prose.

As a Proposal Writer, I helped to position AmeriHealth at the forefront of the Medicaid Managed Care industry by crafting compelling proposal responses. Leveraging my keen analytical skills, I developed strategic and compliant responses to state requests for proposals, emphasizing AmeriHealth's win themes and value propositions. By collaborating closely with subject matter experts across various departments, including human resources, information technology, and quality assurance, I constructed comprehensive narratives that showcased AmeriHealth's expertise and gathered robust proofs such as staffing demographics, IT schematics, and quality metrics.

As the Campaign Manager for the American Civil Liberties Union of Delaware, I led a successful coordinated campaign to abolish the state's death penalty. I created a comprehensive communications strategy to persuade state legislators and garner community support with factual issue-based messaging.I skillfully built relationships with reporters and media outlets, significantly increasing earned media coverage by 350% within the first two months. In addition to managing our grassroots organizing efforts, I planned public town hall meetings, lobby days, and innovative events like an inter-faith “Prayer In” featuring Black Thought of The Roots. In this role, I adeptly led a team of nine professionals, including communications coordinators, field organizers, consultants, and student interns, ensuring their successful training and supervision.

As the Assistant to the Managing Director of Communications, I played a crucial role in refining the think tank's public-facing documents. I meticulously copyedited external communications ranging from letters to the editor to press releases in alignment with Pew's high standards. I also honed my research and writing prowess by developing compelling presentations, speeches, and talking points for the managing director, bolstering our ability to illuminate complex issues, foster common ground, and advance ambitious projects that led to tangible progress in addressing global challenges.

As a Marketing Manager at TCIM Services, a call center company catering to major banks like Bank of America, my worked supported the acquisition of new clients. I provided oversight to a $150k rebranding effort to seamlessly revamp foreign and domestic websites, branded collateral, trade show booths, placed advertising, and internal brochures. Additionally, I adeptly guided the activities of web, print, and advertising consultants, ensuring a consistent brand experience across all channels.

As the Director of Public Relations and Administration at Delaware Adolescent Program, Inc. (DAPI), I implemented a transformative public relations strategy, resulting in a 400% increase in earned media. My expertise in crafting newsletters, annual reports, and brochures elevated the organization's visibility. I led fundraising initiatives, conceptualizing bi-annual appeals, donor acknowledgement programs, and co-authoring multi-million-dollar grant proposals. I recruited, trained, and supervised key personnel in donor relations, community outreach, and human resources. Representing DAPI on the United Way Speaker's Bureau, I expanded our donor and volunteer base. Additionally, I organized three large-scale annual events, showcasing our commitment to empowering our students and their families.