• Work closely with inter departments to implement all aspects of the Retail Strategy, in line with agreed targets.• Drive retail secondary sales of Stores and Key Accounts with Key focus on ROI• Maximize sales per store by increasing the share of inventory, floor and window display, and sales promotional activity. • Keeping abreast of competition by tracking and analyzing the secondary sales data of Stores with the help of the sales officers.• Identify slow moving products & formulation of plans to liquidate the same from the store.• Business Development:• Identify markets, locations for new Stores and activation of these Stores.• Responsible for planning and execution the launch of new Stores • Manage Retail network of all business models COCO, FOFO and Key Accounts.• Collaterals management for in-store and market visibility.• Responsible to create Out-Store visibility for the brand.• Create unique activations initiatives to bring the brand closer to the consumers. • Optimum utilization of fund with result oriented advertisements and resources.• Creation and implementation of ATL and BTL Communication to support Sales.• Campaign planning and driving the executions during festive seasons, product launches and consumer activations• Customer Engagement Programs• Work closely with the Regional VM team.• Ensure that the in-store visual merchandising and layout is in line with Plano grams and agreed SOP. • Planning & Executing new product launches, conducting exhibitions/events and visual merchandising at all levels.• Plan monthly / quarterly / seasonal BTL Activation for Stores & Key Accounts. • Lead a team Brand Associates, In store Demonstrators in achieving the sales.• Setting up the Sales target for the Brand Associates and In store Demonstrators.

Develop marketing program, business plan, create timelines, set budgets, develop strategies and tactics and execute.collaborate with sales manager and channel manager to drive marketing programs, develop and manage marketing campaigns from concept to execution to measurements.Formulates, direct and coordinates marketing activities and policies to promote product and services.coordinates and participate in promotional activities like exhibition and events, working with developers, advertisers and product manager to market product.Negotiate contract with vendors and distributor to manage product distributions, establishing distribution networks and developing distribution strategies.Resolve issues and solve problems that may occur throughout the life cycle of a campaign or project.Manage digital marketing efforts including social media, SEO, SEM and online advertising.Develop tools and best practices to manage the execution of marketing program.

Understand the sales objective of the dealership and communicate the marketing needs accordingly.Plan marketing activities based on the needs of market + organization.Plan the marketing calendar including budgeting as per Mercedes Benz India Ltd. Guidelines and directives.Regular communication with MBIL marketing communication team for all aspect of marketing and CRM activities at dealership level.Sharing of quarterly and monthly plans as per the formats and timelines communicated by MBIL.Discuss and obtain approvals on marketing plans prior to execution, approval on the ideas and creative, adherence to MBIL CI guidelines.Quarterly marketing reports/claims including planned-actual-expenditure-post activity evaluation. Co-ordination with corporate communication team MBIL for any media related activities, press conference, product launches etc.Communication with various publications, event agencies and other organizations for marketing opportunities.

Prospective Client Identification: Identifying Prospective client by using various sources. (e.g. Internet, cold calling, business directories, business networking sites) .Client requirement Analysis: Involved in getting the exact requirement from client and providing a suitable solution in the form of a detailed proposal.Client handling and retaining existing ones by providing competitive services. Maintaining good relations with the vendor to smoother the inflow and outflow of business.