The Revenue Collective is a private, invitation-only community of sales and marketing executives at growth-focused companies.

Leading an 18-person demand generation department encompassing paid media, web, content syndication, campaign management, marketing automation, analytics, funnel optimization, and sales development functions

Managed a 14 person integrated global marketing team spanning paid media, marketing operations, ABM sales development, events, inbound marketing, and analytics.• Delivered 153% qualified leads in 2019 vs prior year – even with flat budgets• Led expansion of marketing research and strategy into UK and EU markets• Spearheaded company’s first brand awareness and buyer market research that influenced product development, audience targeting, and sales practices• Led creation of marketing strategy and budgets for recent $40MM IPO• Optimized marketing investments to net a 54% increase in ROMI for 2019• Established measurement, testing, and optimization programs for the marketing team• Upgraded to enterprise grade martech stack while reducing contract costs by 36%• Partnered with BI team to develop predictive modeling for updated ABM list

Launched and scaled RealSelf’s lead generation marketing across B2B audiences• Led development of company’s go-to-market (GTM) strategy in reaching a new med-aesthetic audience - resulting in 2x increase in brand recall and 14x increase in audience signups in the first 9 months after product launch• Designed and codified the marketing test and learn processes - improving paid media performance by 22% in first month• Oversaw the cross-functional executive team to define, align, and measure marketing funnel KPI metrics across business units• Developed and tested commercial insights, enhanced sales plays which increased sales team conversion rates by 17%• Managed a 4 person team that launched the first event trigger-based marketing automated email program - delivering a 32% growth in customer product engagement• Spearheaded the development of the company’s first multi-touch attribution model to define the true lifetime value of customers

Established the company’s go-to-market strategy and demand generation efforts around the launch of B2C and B2B SaaS products• Drove the demand generation efforts for a new product launch that brought in over 20K new product users while decreasing overall acquisition costs by 38% in the first 6 months• Implemented event triggered marketing automation campaigns which delivered a 12% reduction in user attrition and 8% higher product engagement • Developed product personas, packaging, positioning, and pricing for 4 new product launches

Designed and launched ecommerce marketing insights products for Procter and Gamble’s 40+ brands• Advised clients in Germany, U.K., France, and Japan on retail trends and marketing opportunities which helped drive an incremental increase of $40MM in ad revenue • Developed Amazon’s first hyperlocal ad product which unlocked an immediate 15% lift in client (P&G) ad spending • Directed Amazon’s ongoing advertising A/B testing program which improved client advertising ROI by 13%

Managed business development and production of custom advertising solutions to profitably connect Fortune 500 companies with engaged audiences• Managed a cross-functional team of 7 designers, developers, projects managers and content creators that delivered 15 high impact campaigns netting over $20MM in incremental revenue• Developed the financial services category from scratch – building an $8MM business within 1 year

• Led the sales and production of 6 high profile, cross platform ad campaigns netting over $8MM• Promoted within 12 months due to strong performance and delivering 150% above sales goals

Oversaw the design and implementation of brand guidelines for advertising, product development, collateral, and retail materials impacting 24 business units and 2,200 branches• Mentored 2 junior brand managers, each delivering 10% above quarterly goals• Developed the brand positioning and messaging for 4 new product launches• Established the One Brand Voice training program reaching 50,000 employees• Guided cross team brand consolidation program - centralizing 14 brands to only 4, reducing operations costs by $900K in the first year

Led advertising for small and medium business (SMB), affluent, and mass consumer business lines• Spearheaded the go-to-market strategy for Chase’s Preferred Financial Services product across digital, sales materials, outdoor, and in-store marketing• Managed localization and customization of regional marketing across 72 markets