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I lead and facilitate the work we do with internal and customer teams to design the implementation of Deque's tools and services so they continue to progress in their digital accessibility journey.

I help our customers define and reach their accessibility goals with the help of Deque's tools and services.

Service and product implementation with our clients so their customers, stakeholders, employees and the public can equally perceive, operate, and understand their websites, web applications, native mobile applications and PDF documents.

Chapel Hill, Nc

Brought to market the first whole genome DNA test with detailed report below $1,000.Designed, ran QA, and deployed 100+ internal and external software features.Key driver of 3-week software development sprints in product owner role and by co-leading Scrum events, including sprint planning, sprints, daily stand-ups, reviews, and retrospectives.Ran onboarding for 25+ global customers and joint ventures in collaboration with sales team.Cut time to execute non-clinical changes to minutes for 4,000+ documents across 150+ clients.Partnered with designers to create, QA, and publish public and password-protected websites.Initiated and drove project strategy, design, and implementation of customer experience study.Upgraded customer consenting to include European General Data Protection Regulation (GDPR).Delivered strategic two-day pricing promotion that sold out in under 6 hours. Led marketing PR, events, SEO, SEM, and social media until the second round of financing.

Boston, Massachusetts, United States

Kicked off rebranding program for third largest global asset manager across 17 workstreams.Solved detailed rebranding implementation of five workstreams supporting all digital platforms.Created channel-specific client experience maps to guide updates of customer-facing assets.

Greater Boston Area

Ran organic client growth opportunity assessments, designed strategies, and created priorities for executive team and account leaders of $15MM+ digital agency Genuine Interactive.Led analysis, positioning development, and other strategic projects for Genuine Interactive’s clients MassMutual, Lysol, Harvard Vanguard, Boston Beer, Power Construction, 3DVIA, and FSG.Strengthened customer loyalty of fractional aircraft company PlaneSense by leveraging its brand and service assets via brand identity, product, operations, and customer experience improvements.Upgraded customer experience and increased business value of Admitted Student Research reporting program for higher education consulting firm’s 50+ institutional clients.Repositioned how Systems Thinking pioneer Barry Oshry and Power+Systems’ tell their story through the company’s website, direct mail, and with its global trainer network.Advised Chicago-based PBS affiliate on how to better communicate the value and relevance of sponsorship opportunities to potential underwriters of new independent film projects.Analyzed and optimized marketing plan for Wiley & Sons’ Anatomy & Physiology college textbook business and developed lead tactics for plan implementation.

Greater Boston Area

Primary account manager with chief marketing officers at LendingTree, H&R Block, and MassMutual for the design and production of national advertising campaigns.Led team that created and implemented MassMutual's “We’ll Help You Get There” positioning and “Good Decisions” integrated marketing platform, resulting in Year 1 awareness growth +29%; a +284% increase in website leads; and, a 3-5x improvement in key brand imagery attributes.Drove sales of H&R Block's digital tax preparation products +40% and reduced cost-per-order -49% with ‘05 “Deduction Possibilities” campaign.Increased response of LendingTree online mortgage applications and lowered cost-per-online application via contextual advertising, direct response advertising, and content sponsorships.

Minneapolis, Mn

Primary account manager with senior marketing leaders at Porsche and then AG Edwards for the design and production of national advertising campaigns.Repositioned AG Edwards via “Fully Invested In Our Clients” marketing campaign with identity, corporate signage, advertising, sales support, PR, and employee relations.Led integrated team of $20MM account in continued rollout of new Cayenne SUV, celebration of 911 40th Anniversary, and evolution of Porsche brand idea.Developed partnership with trade promotion leader and won Porsche dealer co-op business.

Greater Minneapolis-St. Paul Area

Primary account manager with senior marketing leaders at Nuveen, BMW, and then Citi for the design and production of national advertising campaigns.Disrupted perceptions of Citi credit cards with $70MM “Use Credit Wisely” creative and media campaign as key proof point of “Healthy Approach to Money” Citi brand strategy.Led implementation of first-ever digital films marketing program that turned BMW into the most buzzed about brand in boardrooms and advertising industry with BMW Films campaign by partnering with 50+ person cross-functional team and achieving increased buying consideration and brand attributes; 11MM film views; top tier press coverage including via NYT, USA Today, Wired, Entertainment Weekly, and CNN; and several high profile marketing awards including a Titanium Lion at Cannes, Best of Show at the One Show, two Grand Clios, and a Super Reggie.Catapulted Nuveen Investments CEO’s "legacies" vision to transform how people think about wealth to the national news stage via new brand identity and Superbowl TV advertising event covered on Good Morning America, Entertainment Tonight, and Fox News.

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