Maximized the R.O.I. derived from a Compass Group Canada contract by achieving a 98% compliance rate with the business units that draw product from the various Sysco op cos. Finalized negotiations with a prominent regional foodservice distributor on an exclusivity agreement that will result in an incremental $400,000 in annual revenue plus branded market share gains. Persuaded all major retail customers to approve the use of a sustainable palm oil in a new P/L hard taco shell formulation in order to increase the available shelf life from 120 to 180 days (thus reducing the level of unsaleable products).In the face of an unfavourable U.S. exchange rate and rising commodity prices, formulated a plan to implement a price increase reversing the erosion of Solis' gross profit margins

Product Development, R&D, and Quality Assurance on new product introductions, packaging development, marketing, costing, and profitability. During my employment annual sales grew by 60% over 5 years. Achieved sucessful business with major food chains (Pizza Pizza) Established and cultivated relationships with key decision makers at Safeway Canada in Calgary. Secured listings across all Loblaw conventional banners in Ontario, representing $700k in annual purchases.

Successfully launched Sun-Rype’s line of 100% juices into in E. Canada in 2005 (total of 7 skus); grew the dollar value in purchases of the E. Canada grocery accounts by approx. 40% in the first 3 years.Maximized the effectiveness of consumer marketing campaigns by arranging for the timely execution of in-store promotional programs including displays, POS material, and demos.

Enhanced the S.D.M. listing base from 6 to 16 skus, which increased $ sales by +59%.,Launched a total of 4 new items into Costco from 1998 – 2000 resulting in 34% sales increase, during my tie of employment I managed to grow our listing base from 6 to 14 skus.

Successfully integrated the retail coverage of Scott Paper’s D.S.D. business in ON drug. Contributed to a 38% increase in S.D.M.’s $ purchases during the first year of coverage (1996),Doubled Ferrero Canada Ltd.’s (Tic-Tac, Rocher chocolate, Kinder Surprise) business in 3½ years by consistently overachieving sales targets for distribution and display.