Tim Reid Email & Phone Number

Sydney, Nsw, Au

Sydney, New South Wales, Australia

Set the vision and nurtured a team culture dedicated to discerning revenue and margin optimisation opportunities. This approach yielded a plethora of initiatives that significantly enhanced revenue streams and exerted influence over inventory volume, pricing structures, channel mix, site design, and advertising products.

Sydney, New South Wales, Australia

Manage digital advertising yield across all channels and provide commercial support for new revenue growth opportunitiesKey responsibilities include:- Evaluating revenue/commercial impact of advertising/ site/ price model changes- Providing recommendations on new pricing/ commercial models- Developing revenue strategies based on business performance- Assessing current commercial models to identify and implement revenue growth opportunities

Sydney, Australia

Responsible for the trading arm of the pricing team at News Corp. Key responsibilities include:- Profitable trading and an integrated pricing strategy and setting process across digital advertising- Yield, inventory and channel optimisation and management- Commercial advice to support the commercialisation of new digital solutions

Sydney, Australia

Responsible for leading the development and implementation of digital pricing and discounting to support the Sales Team in achieving sales targets.Key responsibilities include:• Set rate card, discounting parameters and inventory guidelines in accordance with strategic needs• Monitor and analyse trends to make key decisions and act as the escalation point for discounting parameters, rate cards and inventory guidelines• Provide pricing support and recommendations for client… Show more Responsible for leading the development and implementation of digital pricing and discounting to support the Sales Team in achieving sales targets.Key responsibilities include:• Set rate card, discounting parameters and inventory guidelines in accordance with strategic needs• Monitor and analyse trends to make key decisions and act as the escalation point for discounting parameters, rate cards and inventory guidelines• Provide pricing support and recommendations for client and agency negotiations• Advice on pricing for tactical revenue initiatives, new and revised products and new partnerships• Manage an Inventory Manager and Pricing Analyst and ensure they meet individual and team goals Show less

Shanghai City, China

As National Investment Partner I was responsible for leading and driving our innovative and new trading routes across the dynamic and complex market that is China. This involved:An Internal Focus- Working with the Agency Business Units to promote the importance of investment management.- Analysing client’s current and forecasted spending. - Developing tailored strategies to enhance trading income that utilise new trading routes whilst meeting client’s needs. An… Show more As National Investment Partner I was responsible for leading and driving our innovative and new trading routes across the dynamic and complex market that is China. This involved:An Internal Focus- Working with the Agency Business Units to promote the importance of investment management.- Analysing client’s current and forecasted spending. - Developing tailored strategies to enhance trading income that utilise new trading routes whilst meeting client’s needs. An External Focus- Working with external stakeholders (GroupM Trading, Kinetic, Xaxis and Astus) to develop new trading routes that favour Mindshare’s USD$1.3bn portfolio. - Comprehensive analysis of client’s needs versus current offering.- Identifying new product opportunities and estimated profitability. - Influencing external stakeholders to create these products. Show less

Sydney, Australia

As Commercial Airtime Manager my objective was to maximise revenue ($1.2bn AUD+) from our limited inventory through analysis, recommendations and guidance. Support the Development of the Rate Card- Using a number of measures to create the Nine Network's rate card to meet the Network's objectives.Set Price for Premium Properties & Events- Create commercial models to determine the optimal price for the Network's premium properties & events such as the NRL and Big Brother… Show more As Commercial Airtime Manager my objective was to maximise revenue ($1.2bn AUD+) from our limited inventory through analysis, recommendations and guidance. Support the Development of the Rate Card- Using a number of measures to create the Nine Network's rate card to meet the Network's objectives.Set Price for Premium Properties & Events- Create commercial models to determine the optimal price for the Network's premium properties & events such as the NRL and Big Brother. These models take into account market demand, audience expectations, relative efficiency to general programming and past performance.Communicate with the Sales Team- Support all levels of the Sales Team by providing information about trading conditions including headroom, availability, programming, market conditions, year-on-year tracking and opportunities & threats.Negotiations- Provide support for client deals through CPM analysis, contract tracking and pricing recommendations. Show less

Sydney, Australia

As Commerce assistant I was responsible for booking and revising advertising campaigns, providing ad hoc reporting for Group Business Managers, training and advising the sales team on the sales and traffic system.

Sydney, Australia

Graduate trainee position at an option market-making firm.

'A' With Distinction

Bba, Business Law, Finance

Activities and Societies: Golden Key International Honour Society