Executive Activation Senior Digital Buyer
Current- Understanding syndicated research tools, able to do simple media research and analysis that leads to development of media implementation tactics.- Able to understand the entire process of media planning and media execution i.e. how a campaign gets executed.- Learn how to develop media plans and schedules and the intricacy of media KPIs. Meeting with media vendors, attend media events and socialize with other industry peers Exposed to media planning holistically across media (offline media, online media, search marketing, social marketing, programmatic media, content development, event activation and so much more)- Learn the intricacies of each media channels, and how campaigns come to live. Understanding digital implementation on various media channels Work closely with seniors to understand media negotiations, implementation tactics and optimizations to deliver on client KPIs- Clients: Bayer, MAN, Singapore Airlines, Canon, ServiceNow, Traton, Volkswagen, Audi