Timothy Anderson

Timothy Anderson Email and Phone Number

Digital marketing, operations, & technology leader @ Spectrum Enterprise
Timothy Anderson's Location
Denver Metropolitan Area, United States, United States
Timothy Anderson's Contact Details
About Timothy Anderson

• Customer-focused approach to developing, analyzing and optimizing marketing programs that acquire, retain and grow revenue• Management responsibility for internal teams of marketing professionals and supporting agencies• Successful digital & direct marketing program implementation for customer acquisition and retention -- SEO, SEM, Email, Display, Social, eCommerce, Affiliate, Direct Mail, Remarketing, ABM, Automation• Martech vendor sourcing, on-boarding and implementation across the stack from campaign management and segmentation to automation and analysis• Ability to develop and influence relationships across corporate and agency resources to create cost-effective, revenue-delivering outcomes• Financial analysis, budgeting, forecasting and P&L management skill• Results-driven leadership proven through 18+ years professional experience and master’s degreeSpecialties: Strategic planning, branding, market research, operational scale, database analysis, digital marketing, content marketing, customer segmentation, marketing automation, demand generation, digital marketing, marcom development, financial analysis, contract negotiation, web, direct mail, SEO, SEM, display, social media, ecommerce, email, loyalty, account-based marketing (ABM)

Timothy Anderson's Current Company Details
Spectrum Enterprise

Spectrum Enterprise

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Digital marketing, operations, & technology leader
Timothy Anderson Work Experience Details
  • Spectrum Enterprise
    Head Of Digital Strategy
    Spectrum Enterprise Dec 2020 - Present
    Stamford, Ct, Us
    • Lead digital marketing awareness, demand generation and conversion strategies targeting large businesses and organizations seeking connectivity, cloud software, networking, and collaboration solutions• Primary responsibility for website front-end and performance, including SEO, content, analytics• Set UX, creative, and testing strategy to optimize organic/paid spend via digital insights• Build/manage stakeholder, agency, and team relationships through effective processes, communications, and coaching
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  • Viasat Inc.
    Director Marketing Technology
    Viasat Inc. Jan 2019 - May 2020
    Carlsbad, Ca, Us
    • Led corporate marketing technology initiatives to scale operations, lower cost and increase revenue at $2B global telecommunications company• Responsible for requirements development, vendor analysis & selection, business case sell-in, stakeholder alignment and implementation across data, marketing and advertising solutions• Managed MarTech stack, internal & partner integrations, contracts & renewals, business results• Replaced three ESPs with Marketo marketing automation - $180k savings, 23% sales lift year one
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  • Viasat Inc.
    Director Digital & Direct Marketing
    Viasat Inc. Feb 2012 - Jan 2019
    Carlsbad, Ca, Us
    • Planned, developed, and implemented 1:1, 1:many customer acquisition campaigns for consumer, small business, and enterprise units that exceeded KPIs• Demonstrated strategic and tactical expertise in pay-per-click (PPC), search engine optimization (SEO), display, content, social media, ABM, affiliate/review sites, demand generation, lead nurturing, email, and direct mail• Continually innovated, tested, and optimized marketing programs to lower cost per sale and increase life-time value• Achieved 25% open and 78% sales rate increases through iterative email channel testing• Responsible for executive-level reporting, performance analysis, and insights
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  • National Cinemedia (Ncm)
    Digital Marketing Director
    National Cinemedia (Ncm) Jan 2009 - Feb 2012
    Centennial, Colorado, Us
    • Promoted to run all B2C and B2B ecommerce, search, email, social, display, and research efforts for $450MM in-theater media, events and advertising company• Developed segmentation and scoring models to identify, acquire, and retain profitable customers• Lead analytics and reporting initiatives to show return on marketing spend (ROI)• Integrated multiple partner ecommerce engines to streamline customer purchase process leading to a 47% increase in ecommmerce revenue contribution
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  • National Cinemedia (Ncm)
    Sr. Marketing Manager
    National Cinemedia (Ncm) May 2006 - Dec 2008
    Centennial, Colorado, Us
    • Led digital marketing initiatives for B2C division to exceed customer acquisition and recurring revenue goals for special events division of country's largest movie theater chains.
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  • Starz Entertainment
    Sr. Manager Marketing Strategy
    Starz Entertainment May 2004 - May 2006
    Santa Monica, California, Us
    • Directed cross-channel marketing initiatives for US provider of entertainment programming services• Developed strategy, creative & messaging for digital, point of sale, and affiliate retail campaigns
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Timothy Anderson Education Details

  • Northwestern University
    Northwestern University
    Integrated Marketing Communications (Imc)
  • Hamilton College
    Hamilton College
    Government And Economics

Frequently Asked Questions about Timothy Anderson

What company does Timothy Anderson work for?

Timothy Anderson works for Spectrum Enterprise

What is Timothy Anderson's role at the current company?

Timothy Anderson's current role is Digital marketing, operations, & technology leader.

What is Timothy Anderson's email address?

Timothy Anderson's email address is ti****@****msn.com

What is Timothy Anderson's direct phone number?

Timothy Anderson's direct phone number is +176047*****

What schools did Timothy Anderson attend?

Timothy Anderson attended Northwestern University, Hamilton College.

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