• Customer-focused approach to developing, analyzing and optimizing marketing programs that acquire, retain and grow revenue• Management responsibility for internal teams of marketing professionals and supporting agencies• Successful digital & direct marketing program implementation for customer acquisition and retention -- SEO, SEM, Email, Display, Social, eCommerce, Affiliate, Direct Mail, Remarketing, ABM, Automation• Martech vendor sourcing, on-boarding and implementation across the stack from campaign management and segmentation to automation and analysis• Ability to develop and influence relationships across corporate and agency resources to create cost-effective, revenue-delivering outcomes• Financial analysis, budgeting, forecasting and P&L management skill• Results-driven leadership proven through 18+ years professional experience and master’s degreeSpecialties: Strategic planning, branding, market research, operational scale, database analysis, digital marketing, content marketing, customer segmentation, marketing automation, demand generation, digital marketing, marcom development, financial analysis, contract negotiation, web, direct mail, SEO, SEM, display, social media, ecommerce, email, loyalty, account-based marketing (ABM)
