Tim Appleton Email & Phone Number

As Chief Operating Officer at OMI, my role is to drive the company's strategic planning, oversee sales & marketing, and generate business growth.OMI is a technology company that designs and manufactures electrical, mechanical, and embedded computing solutions. Clients come to us with real-world product challenges and we work hand- in-hand with them to create purpose-built components and integrated systems to solve those challenges. We specialize in custom electric motors and electro-mechanical systems for industries such as automotive, medical equipment, powersports, oil & gas equipment, marine, agriculture, as well as others. With R&D and operations locations across the globe, OMI is the ultimate partner when it comes to inventing ingenious solutions to power the future.

As a strategy and go-to-market consultant, I help companies get to the next level by advising them on marketing strategy, products and roadmap, pricing and packaging, business development, brand strategy, public relations, and more.My focus is on the tech sector and I have extensive experience in autonomous & electric vehicles, semiconductors, wearable technology, drones, AI & machine learning, industrial automation, power & energy, and renewables & the environment. I also love exploring and learning new areas. My consultation approach easily applies across sectors, including ones that aren't listed here.

San Diego , Ca, Us

In this role, I headed a team of marketing professionals - identifying and executing organizational objectives through overseeing full-cycle operations related to marketing strategy and campaigns, content development, sales collateral, strategic events, social media, website, and branding initiatives. Additionally, I developed high-impact strategic partnerships with industry-wide stakeholders to promote awareness for TuSimple product offerings, including our presence at high visibility brand events such as CES, TechCrunch Disrupt and Nvidia GTC to enable implementation of cost-effective, safe and reliable autonomous trucking technologies. • Overhauled the existing online marketing strategy while managing a team of seven professionals, resulting in a 340x increase for impressions and a 500x increase for engagements monthly. • Collaboratively enabled business development initiatives, including the overhaul and relaunch of TuSimple's corporate website - resulting in the establishment of a new visitor pipeline. • Led initiatives to boost company presence within the industry, including strategic partnerships with Amazon AWS and high-impact exhibitions at CES, TechCrunch Disrupt and Nvidia GTC.

San Diego , Ca, Us

In this role, I oversaw development of product marketing strategies - developing content roadmaps and managing communications channels to increase global awareness of TuSimple's autonomous trucking technology. Additionally, I deployed top-rate product management initiatives to inform marketing and business strategy - defining purchasing drivers and understanding buyer personas to advance product positioning objectives. • Recognized for productivity and operations leadership, achieving promotion to the company-wide Head of Marketing. • Enabled TuSimple's award-winning exhibition at the annual CES event, overseeing staff, content, and messaging. • Partnered with internal and external stakeholders to deploy thought leadership platforms for executives - collaborating with over seven partners/vendors to deploy nine events, such as keynote speeches, webcasts, panel discussions, and booth exhibitions.

Santa Clara, California, Us

As Product Brand Manager, I directed brand strategy for a range of Intel business product lines - encompassing autonomous vehicles, processors, depth cameras, data center and PC graphics, gateways, Optane memory, and Intel Sports. Toward this, I employed analytics to synthesize market data and generate key insights, informing pricing and go-to-market agendas with competitive analyses to drive brand development and strategy. Additionally, I partnered with internal and external stakeholders to identify and advance data-driven brand objectives, refining brand structure and developing creative guidelines for visual brand identity initiatives. • Recognized by management for driving productivity and cross-organizational leadership, achieving promotion to direct brand strategy for Intel's company-wide portfolio of personal computing products. • Developed comprehensive brand strategy to facilitate multiple product launches and company initiatives, including the launches of Intel® Arc(TM) graphics, multiple data center GPUs, and the flagship 12th Gen Intel® Core(TM) processor valued over $35B. • Facilitated cohesion between all entities under the Intel corporate umbrella, including brand development oversight on the acquisition of Movidius (AI) and the strategic integration of Mobileye. • Provided extensive direction to advance brand development initiatives - overseeing frameworks, identity, and trademarks for the Intel True View and Intel True VR technologies; enhancing experiences for millions of viewers across the NFL, NBA, PGA, and Olympics.

Santa Clara, California, Us

In this role, I served as chief marketer for the Intel Knowledge Builder product, providing comprehensive support to certify customer requirements, advance business development initiatives, drive product ecosystem planning, and develop price-based business models. Alongside, I spearheaded product marketing operations for all SaaS machine learning development software, including industrial devices and consumer wearables. • Enabled a high-profile product launch at the annual Intel Developer Forum for presentation by the corporate CEO - creating messaging for the CEO's keynote speech while spearheading a demo to showcase the product via professional skateboarding. • Oversaw global customer training workshops, partnering internally to onboard 31 enterprise customers with over 200 unique users. • Established software/system integration program for Intel partners, reducing time-to-market metrics by over nine months per project.

Santa Clara, California, Us

As Product Line Manager, I spearheaded introductions for new microprocessors and industrial automation software/hardware to the Industrial and Energy sectors, partnering with clients to enable IOT applications. Through diligent operations and productivity, I expanded the scope of this business development role to include product management, leading the development and launch of Industrial IOT products worldwide for Intel. Toward these aims, I directed cross-functional teams, comprised of engineering, operations, sales, marketing, business development, legal, and finance backgrounds. • Launched new predictive maintenance equipment monitoring solution with forecasted sales over $100M within 5 years. • Maintained strategic partnerships with high-value industrial leaders, such as Dell, GE, ABB, Accenture, Yokogawa, OSISoft, National Instruments, Rockwell Automation, SEL and Schneider Electric. • Spearheaded business development activities for IoT processors, driving annual revenue growth by 24% to over $326M. • Recognized at the China International Industry Fair for design and launch of industrial automation platforms, achieving the Gold Award for Best in Show.

Santa Clara, California, Us

In this role, I developed and executed product marketing strategies and launch operations - spearheading product roadmaps, enabling design wins via customer engagement, and conducting competitive analyses for the Xeon and Core product lines. Additionally, I facilitated advancement for the Xeon and Core product lines with an engaged focus on development of the manufacturing, retail, and healthcare segments. • Oversaw launch of seven processors, contributing over $245M for annual sales and $49M for Net Present Value. • Spearheaded programs to facilitate business development initiatives, including a customer early access program with nearly 28% of projected lifetime revenue achieved pre-launch.

Santa Clara, California, Us

Managed team of manufacturing systems engineers. Set strategy for developing new manufacturing processes for Intel's microprocessor assembly and test facilities worldwide.

Santa Clara, California, Us

Managed operations for Intel's research and development factory. Responsible for managing a team of manufacturing technicians, safety, and production indicators such as throughput, yield, product quality, and equipment utilization.

Santa Clara, California, Us

Developed new manufacturing processes for Intel's microprocessor R&D and high volume production facilities. Transferred new manufacturing processes and automation technologies to world-wide network of factories.

Santa Clara, California, Us

Held positions in 3 strategic areas across the company. • Responsible for the launch of a Digital Home initiative for computing and entertainment products.• Managed partnerships with software developers and conducted market research for Intel's future products.• Managed capacity and headcount planning for Intel's largest wafer fab.

Bachelor Of Science, Industrial Engineering

Mba