NICE (Nasdaq: NICE) is the worldwide leading provider of both cloud and on-premises enterprise software solutions that empower organizations to make smarter decisions based on advanced analytics of structured and unstructured data. NICE helps organizations of all sizes deliver better customer service, ensure compliance, combat fraud and safeguard citizens. Over 25,000 organizations in more than 150 countries, including over 85 of the Fortune 100 companies, are using NICE solutions.Vast variety of responsibilities for the Communications Compliance and Actimize Financial Markets Compliance Line of Business in all regions covering: - Global Go-to-Market Strategy- Demand Generation- Pricing and Packaging- and more

• Created Go-to-Market approach and lead generation strategy for enterprise oriented cloud technology products (global information logistics / e-mail security, transactional mail, SMS, fax) • Built and led first US marketing team for Retarus Group consisting of inbound and outbound lead generation initiatives with content management, digital marketing, email marketing, telemarketing and partner development segments • Generated new opportunity growth of $80 Million and consistently outperformed key targets for while maintaining budget responsibility and flexibility • Established client journey methodology throughout customer lifecycle leveraging integrated marketing and cross departmental efforts and developed new and cross upselling campaigns using digital and traditional marketing tactics • Created marketing strategy for newly developed market segment for recruitment of new partners and marketing of services for new channel business • Garnered brand recognition in the channel through variety of integrated marketing efforts, PR campaigns, social media, tradeshows & local events • Optimized lead generation through data analytics and created comprehensive and effective email marketing program with new automation solution by focusing on key aspects of customer pain points: compliancy, security, ROI / TCO, integration, etc. • Localization of website content and restructuring website design to reduce friction in customer buying process and significantly increased online conversions • Coordinated global business operations for UK, Singapore, German and other European markets through global coordination of customer sharing and joint business development strategies with European and international country managers

• Created business plan for implementing new business channel (agent model) including on boarding new team and restructuring existing sales department• Implemented new sales reporting structure increasing global transparency and setting current standard for sales funnel health• Managed cross functional communication between sales department and management• Improved internal employee communication by creating and managing global social platform (Yammer) • Reduced timelines for improved efficiency in customer implementations and customer on boarding/ramping periods

Responsible for entire sales cycle Retarus’ cloud messaging portfolio, including prospecting, evaluating incoming leads, demonstrating cloud services to potential clients, closing, and negotiating contractual agreements• Responsible for selling and onboarding one of top 5 largest US clients to date• Set sales meetings and introduced opportunities to pipeline for cloud messaging (fax, sms, email)• Executed penetration strategies based on customer needs and requirements and industry• Prospected all levels of organizations with top down supported by bottom up selling• Attended trade shows to create new opportunities and market Retarus

• Attended intensive seminars and workshops• Supplemented with class room learning and projects on Middle Easternbusiness practices