Recognizing that many companies struggle to align their people, products, and processes, I wrote "3P Selling: Aligning People, Product, and Process for Your Best Results." This book offers a practical framework for sales success, focusing on:People: Understanding customer psychology and improving team dynamics.Product: Mastering product knowledge and positioning.Process: Streamlining the sales journey from prospecting to closing.My innovative, data-driven approach allows me to specializes in helping sales leaders navigate complex markets, optimize processes, and foster continuous improvement.

As a key member of the executive team, I led Customer Service, National Accounts, Architectural Sales, and Dealer Sales, while also spearheading the development of directional goals, sales objectives, and annual budgets.I managed a large team and played a pivotal role in product management, customer service, manufacturing, and engineering. Through strategic initiatives, I transformed the division, achieving over five consecutive years of year-over-year growth by reducing costs, focusing on key products/accounts, and enhancing our competitive advantage.I oversaw all sales channels, ensuring revenue optimization and managing sales pricing, margins, product mix, new product pricing, customer acquisition, and cancellations.I optimized go-to-market sales strategies and segmentation to effectively reach target audiences, supported new product design and implementation.

As a vital member of the executive team, I directed Marketing National Accounts, Architectural Sales, and Dealer Sales efforts, leading the development of strategic goals, sales targets, and annual budgets. In close collaboration with the marketing department, I spearheaded significant changes that led to a 65% increase in SEO and improved our Google ranking by six positions. Additionally, I was responsible for managing the entire company's sales forecast.I supervised all sales channels, focusing on revenue optimization and managing sales pricing, margins, product mix, new product pricing, customer acquisition, and cancellations. I optimized go-to-market sales strategies and segmentation to effectively reach target audiences, supported new product design and implementation.

I enhanced go-to-market sales strategies and segmentation to efficiently target specific audiences, while also contributing to new product design and implementation.Created and implemented the industry's sole sales training program, resulting in heightened conversion rates and increased bottom-line revenue.Played a key role in various operational aspects including product management, customer service, quality control, manufacturing, and engineering.Successfully secured significant and ongoing contracts that were previously unattainable.Collaborated with various teams including engineering, product management, manufacturing, procurement, pricing, and logistics to foster a unified vision and achieve common goals.

Established and executed innovative architectural sales programs to drive business growth. Achieved a significant increase in specification rate by over 20%.Generated higher new product sales by proactively creating demand during the design phase.Pioneered and implemented the industry's exclusive sales training program, resulting in improved conversion rates and increased bottom-line revenue.

Developed personalized Strategic Account Strategies for regional distributors, leading to increased sales and product variety. Delivered annual sales growth of 8-10%. Directed a 14% expansion in operator numbers within the district, the only positive growth in this category across the company. Elevated organic and pull-through sales through established closed-channel distribution networks.Conducted IDEA Certified Trainings within region.

Operated as an independent installing dealer and distributor.Supervised distribution channels, ensuring ideal product positioning and availability.Devised and implemented strategies to boost sales and market share in designated territory.Delivered product training and support to improve product understanding and sales proficiency.Cultivated and upheld robust relationships with key stakeholders to foster business expansion.