Tim Barnes Email & Phone Number

Collingwood, On, Ca

Co-founded the next generation beverage alcohol company aimed at promoting better choices, enjoying the moment more and low key living.

Currently in the process of raising money for this venture, a bitcoin based loyalty company. We have big aspirations and will fully utiliize the blockchain and AI to build the business out.

Turner Valley, Ab, Ca

• Oversaw business transformation and restructuring, rethinking commercial strategy.• Made significant improvements to RTD business, branding, e-commerce, and hospitality.• Implemented cost savings, developed new markets in the USA and Canadian Liquor Boards.

Calgary, Ab, Ca

• Led a team to overhaul the concessions program, establishing transparent trade practices and delivering multiple innovations.• Implemented a guest-centric approach and set strong standards for parking, driving significant growth.• Established a new team structure filled with talented individuals to drive success.

Calgary, Ab, Ca

Led the turn-around of retail and food/beverage at YYC.Drove the development of our non aeronautical revenue growth platform and strategy.

• Led the overhaul of Vancouver Island Brewing, reducing operating expenses by $300K annually.• Upgraded brewing equipment to drive quality and cost reductions.• Oversaw the renovation of office space and brewery tasting room.

Surrey, British Columbia, Ca

• Led a fantastic sales and marketing team at Central City Brewers + Distillers, achieving a remarkable 1000% growth through product innovation and new market development.• Established strategic partnerships in media and IP, expanding the brand's reach across North America.• Developed a strong team, enhancing sales and marketing infrastructure to support further growth.

Proudly supported BC Craft Brewers in lobbying, industry branding and membership.

Seoul, Kr

• Restructured marketing team, hired top talent• Drove double market share in TV and AV categories• Developed strategic partnerships with Microsoft, Telstra, and more

Englewood Cliffs, Nj, Us

• Managed marketing communications for Home Entertainment, Commercial, and IT divisions at LG Electronics North America.• Led digital strategy development and supervised a team of 4 to deliver integrated promotions.• Achieved significant improvements in marketing mix, brand health, and market share gains during tenure.

Toronto, On, Ca

• Led marketing initiatives for Hot Beverage category, including Roll Up the Rim innovation and $1.5 billion coffee category development.• Managed team of three and oversaw marketing budget exceeding $10 million for ATL and BTL activities.

Paris, Fr

Contract role managing Evian brand in Canada.Improved brand health measures and greatly improved sponsorship strategy and activation.

Toronto, Ontario, Ca

• Developed comprehensive retail strategy and solutions-based process to enable sales & marketing teams to deliver value to consumers and customers.• Managed regional team of Category Management to drive retail channel success.• Led initiatives to optimize CRM systems for enhanced customer engagement and retention.

• Managed Mass, Club, and Convenience channels, focusing on promotional and partnership development.• Led consumer marketing for new business development, collaborating with major retailers like Wal-Mart Canada and Canadian Tire.• Oversaw Nabob and Maxwell House brand P&L in Food-service channels, optimizing portfolio for operational efficiency.

Managed hotel, distributor and provided regional point of contact for National Key Accounts.Grew business by 15% + and achieved Western Canada sales achievement award (1998).Increased responsibility and national account responsibility.

Mba, Marketing, Strategy, E-Business

Honours Bachelor Of Arts, International Relations And Affairs