In my role as the sole copywriter at Elite Sportswear, I serve as the creative force behind our brand's voice and content strategy, managing an array of brands and product lines. An upcoming highlight is our work for the 2024 Paris Olympics, as we outfit the Men’s and Women’s National Teams. Notably, I am responsible for shaping the identity and content for GK Elite and Dolfin Swimwear, two flagship brands with a prominent presence on major retail platforms, including Target, Kohl’s, Amazon… Show more In my role as the sole copywriter at Elite Sportswear, I serve as the creative force behind our brand's voice and content strategy, managing an array of brands and product lines. An upcoming highlight is our work for the 2024 Paris Olympics, as we outfit the Men’s and Women’s National Teams. Notably, I am responsible for shaping the identity and content for GK Elite and Dolfin Swimwear, two flagship brands with a prominent presence on major retail platforms, including Target, Kohl’s, Amazon, and Dick's Sporting Goods. An aspect of my role that I find particularly rewarding is creating compelling copy for collaborations with esteemed brands and organizations, such as American Girl, USA Gymnastics, and the YMCA. Leveraging AI tools, I streamline our copywriting processes and optimize content for SEO, enhancing efficiency and ensuring we remain a leader in the digital landscape.I specialize in crafting engaging product descriptions for personal Athlete Collections, including those worn by Olympic gymnastics icons like Simone Biles. I've also played a pivotal role in creating and defining the themes for seasonal releases, adding creative flair to ensure our products captivate our target audience.Furthermore, I write copy and manage the brand voice for Dolfin Swimwear, overseeing a portfolio of sub-brands, including FirstStrike, Reliance, XtraSleek, Uglies, Aquashape, and Little Dolfin, effectively catering messaging to each sub-brand's unique identity.Collaborating closely with the marketing team, I play an integral role in outlining monthly marketing calendars, aligning our content with strategic objectives. My daily responsibilities also include external communications, such as email and SMS marketing, for both the GK Elite and Dolfin brands and their multiple sub brands, ensuring a consistent and captivating customer experience. Additionally, I create copy for our web banners that are featured on multiple websites to enhance our online presence. Show less

TV, Movies, Video Games.

At Saatchi & Saatchi, I formulated the creative approach for Toyota's digital media including TikTok, Snapchat, Facebook, the Metaverse, and more. I am proud to have created a collaboration between Wordle and Toyota to launch their newest luxury sedan, the Toyota Crown, which appeared on the New York Times website and was nominated for a 2024 Webby Award. I also wrote scripts, concepted for new products, and ideated pitch ideas for potential global clients, like LG. I also worked… Show more At Saatchi & Saatchi, I formulated the creative approach for Toyota's digital media including TikTok, Snapchat, Facebook, the Metaverse, and more. I am proud to have created a collaboration between Wordle and Toyota to launch their newest luxury sedan, the Toyota Crown, which appeared on the New York Times website and was nominated for a 2024 Webby Award. I also wrote scripts, concepted for new products, and ideated pitch ideas for potential global clients, like LG. I also worked alongside the Content Team writing headlines, vehicle and feature descriptions, and generating new copy for the Toyota website. Show less

Creatively, I am partnered with a Creative Director from Quantasy, tasked with building a brand from the ground up to secure the launch of a new technology in the world of decentralization through Web3. Editorially, I review copy across our multiple sites providing edits and rewrites.