Chief Executive Officer
CurrentHum offers a ‘content-centric’ Customer Data Platform powered by cutting edge AI, with clients across research publishers, B2B and B2C media organizations, and professional associations. Any organizations with specialist content and audiences using Hum will generate greater audience and content intelligence compared to other solutions. Hum’s AI engine, Alchemist, tags client content deeply and consistently, and is a key driver of the superior intelligence that Hum clients are able to gather from the audience/content interaction. Alchemist also powers Hum’s segmentation and activation tools, including via using people embeddings to drive predictionHum’s content intelligence provides clients with deeper insights into what topics and content interest different audiences, driving more nuanced content strategies for events, webinars, journals and special issues, newsletters, subscription sites, and training and certification: clients can base their new content acquisition on data about what has worked and what will work for their specialist audiences. Hum also provides AI driven content recommendations, being able to predict audience interestsHum’s superior audience intelligence drives many use cases: event promotion; advertising, sponsorship, and lead generation; member recruitment and renewal; author and reviewer recruitment for STM; and institutional sales, to name just a few
