Vice President, Analytics
Milwaukee, Wisconsin
• Lead and manage analytics team of 11 at Laughlin Constable in Milwaukee and Chicago offices, including strategy analysts, media analysts and data science team• Participate in new business pitches, RFP processes and new client prospecting efforts throughout the year• Produce thought leadership content, conference presentations and mentor and develop young professionals at the agency• Established agency data warehouse and data lake in collaboration with development team to optimize data capture, storage and reporting across different services and platforms• Serve as analyst for agency clients, including ASPCA, AstraZeneca, El Camino Hospital, Firestone, FRAM, Hoosier Lottery, Jewelers Mutual, Master Lock, Medela, Northwestern Medicine, RW Baird, ThedaCare, and Wisconsin Department of Tourism• Analyze data from all advertising and sales channels to create ROI models and create statistics-based digital strategies and recommendations for clients to maximize conversions and sales• Assist in creation and execution of digital strategy for clients, including website redesign, paid search, display, email, marketing automation and social strategies• Utilize various data reporting tools, including Google Analytics, Google Search Console, AdWords, Adobe Analytics, Facebook Ads, Twitter Analytics, Instagram, Google Campaign Manager (GCM), Salesforce, Braze and The Trade Desk to gather report data • Automate data reports utilizing Google Analytics dashboards, Google Data Studio, Tableau, Microsoft Power BI and other business intelligence tools to seamlessly share real-time data reports across internal and external teams• Implement tracking code on websites, mobile and social applications using Google Tag Manager (GTM), for Google Analytics, Adobe Analytics and various third party tracking tools to ensure accurate end-user data capture• Serve as agency Account Manager and main point of contact for RW Baird client
