- Deliver the experience for field data program- Collaborate with product, engineering, architecture to ensure alignment with program experience objectives- Define the vision, strategy, and epics for field data through synthesizing strategy, research and feedback- Develop the business case to support desired field experience outcomes- Create roadmaps, prioritize work initiatives and oversee the execution of that work

• Instructor for semi-annual digital analytics and digital content strategy courses at the UWM School of Continuing Education https://uwm.edu/sce/courses/google-analytics-advanced-techniques/ https://uwm.edu/sce/courses/building-an-effective-digital-content-strategy/• Teach students of all ages, backgrounds and experience levels digital marketing, branding and analytics best practices, including Google Analytics expertise, report creation and advanced analysis techniques

• Lead and manage analytics team of 11 at Laughlin Constable in Milwaukee and Chicago offices, including strategy analysts, media analysts and data science team• Participate in new business pitches, RFP processes and new client prospecting efforts throughout the year• Produce thought leadership content, conference presentations and mentor and develop young professionals at the agency• Established agency data warehouse and data lake in collaboration with development team to optimize data capture, storage and reporting across different services and platforms• Serve as analyst for agency clients, including ASPCA, AstraZeneca, El Camino Hospital, Firestone, FRAM, Hoosier Lottery, Jewelers Mutual, Master Lock, Medela, Northwestern Medicine, RW Baird, ThedaCare, and Wisconsin Department of Tourism• Analyze data from all advertising and sales channels to create ROI models and create statistics-based digital strategies and recommendations for clients to maximize conversions and sales• Assist in creation and execution of digital strategy for clients, including website redesign, paid search, display, email, marketing automation and social strategies• Utilize various data reporting tools, including Google Analytics, Google Search Console, AdWords, Adobe Analytics, Facebook Ads, Twitter Analytics, Instagram, Google Campaign Manager (GCM), Salesforce, Braze and The Trade Desk to gather report data • Automate data reports utilizing Google Analytics dashboards, Google Data Studio, Tableau, Microsoft Power BI and other business intelligence tools to seamlessly share real-time data reports across internal and external teams• Implement tracking code on websites, mobile and social applications using Google Tag Manager (GTM), for Google Analytics, Adobe Analytics and various third party tracking tools to ensure accurate end-user data capture• Serve as agency Account Manager and main point of contact for RW Baird client

• Migrated website content from three pre-merger websites to one, internal Oracle Content Management System (CMS) platform, including Metavante.com, NYCE.net and FISGlobal.com • Assisted in the development of the Information Architecture (IA) and launch of 70+ foreign country sites on FISGlobal.com and implemented multilingual capabilities for those pages • Updated and maintained FISGlobal.com site using Oracle CMS and FIS Intranet on Microsoft SharePoint • Managed the execution of various digital marketing campaigns for Metavante’s internal NYCE Payments Network, ePayment and Custom Statement Formatter (CSF) business units • Conducted webinars, organized and executed tradeshows, including the annual company client conference to qualify business leads

• Utilized research databases to provide numerical data about target market demographic• Researched information on competitors’ products, pricing and advertising spending strategies • Assisted in the creation of advertising pamphlets, customer service projects and inventory management

• Assisted with the launch of the company's CRM (contact management) program• Created a website that put the entire new hire on-boarding paperwork online• Performed various office tasks