Led the development of East Imperial's global marketing plan, and the execution of local market NPD.

Engaged to identify investigate and prioritize key issues issues underlying declining NPS ( net promoter score ). Key issues identified and prioritised, with cross functional project framework established. Project suspended due to COVID.

Primary responsibility was developing the museum's F20 Tourism plan, including digital media strategy, creative development, website development, and a product and pricing structure overhaul. I also developed the marketing plan for Wildlife Photographer of Year exhibition, and a led number of cross functional projects.

During my contract at GWF, I led the turnaround of a poor performing key NPD initiative, stabilising volume decline, and returning the brand back to profitability. This was achieved through a full strategic review and reset of the marketing mix - including ATL comms, pricing, and activation strategy. I was also responsible for the Bakery Breakfast category, leading the brand planning for F19 and F20, and was responsible for 2 highly successful NPD launches that drove outstanding sales performance for the Golden Brand.

Responsible for leading the communication program to relaunch Countdown's loyalty programme - Onecard, and its partnership with AA Smartfuel. A major strategic initiative for both Countdown and AA Smartfuel, which involved Website development, DM and eDM campaigns, full mix ATL activity including TV, radio, outdoor, and targeted digital. The program has achieved outstanding acquisition and response rates, with over 1 million ( 60%) of cardholders registering a new card in the 4 months since launch.

NZ’s largest independent marketing communications group – made up of nine best-in-class businesses and countless talented specialists working together under one roof, we bring ideas to life for Kiwi businesses through content, production, brand and retail-led solutions. My role was to acquire and develop new business opportunities, develop & grow key FMCG clients, and re-launch the NZ Café of the Year platform, leveraging my client side skill set and experience.

I led the marketing strategy and execution for the Bourbon Category, which generated over 50% of the GP for ILNZ, employing the full marketing mix including ATL coms development, digital, NPD, activation and sponsorship. I led a team that defended ILNZs dominant category share of 58%, with a full packaging and coms restage of Woodstock, launches of several successful NPD initiatives, and acquired and leveraged several key high profile sponsorship broadcast and sporting sponsorship properties.

Fonterra Foodservices was a $120m division of Fonterra established to align with the fast growing OOH sector. My role was to develop and execute an innovation and marketing plan for the newly established division. My successes include developing an NPD pipeline that delivered 11% of incremental NSV, relaunching the Kapiti Brand, establishing a CRM marketing platform, and established a full suite of marketing tools including a Website. These contributed to overall divisional growth of 31% over three years.

Diageo is the world’s leading premium alcoholic drinks company. The brand portfolio includes Guinness, Smirnoff, Captain Morgan, Johnnie Walker & Baileys. Diageo is a global company trading in over 180 countries generating a turnover of c£12 billion and profit of c£2 billion.I held a number of brand marketing roles in the Guinness Africa Team. Africa is the single biggest region for Guinness globally. 3 of the top 5 markets globally are African, with Nigeria the single biggest. My role was to develop and execute growth driving GAME plans in key developing markets. I led multi-market ATL and BTL coms development, launched regional NPD, and worked with IMC to develop capability through DWBB best practice. Successes included achieving +20%brand growth over successive years, 3 markets topping the 'Grow Guinness' league, several successful brand and market performance turnarounds, and facilitating DWBB workshops.

Lead the development and execution of the annual brand plan.Develop local market communication and trade marketing initiativesManage sponsorship properties

International Product Manager

Market Manager