Category Development LeadershipLeading Marketing and Sales with top CPGs for over fifteen years, providing top tier performance in building partnerships with retailers, designing best practice processes, providing sales results through data driven strategies, and crafting insights-based thought leadership into narratives that drive actionable category growth. • As Director of B.I./Category led category, brand, and merchandising strategies across North America. Built company analytic tools, trained sales and marketing, and codified best practices.• Combined market research with retailer trends to create Category Stories that educate retailers on the state of their business and where their opportunities lie. Then provided the sales teams with strategic solutions to meet both company and retailer objectives. This processed was recognized internally as the “one-two punch” that significantly increased our sales success rate while building long lasting partnerships with retailers.• Developed tools to maximize assortment by blending weighted KPIs and ranking SKUs within their subcategories. Insights from these tools significantly changed distribution and assortment strategies by drawing focus away from solely pushing volume and into growing profitability and sustainable growth. • Recognized by company leadership and retail partners as an intelligent, industrious, passionate, and decisive leader. Insured Marketing & Category Management as value-added resources looking to maximize profitability and reduce waste.• Quickly assessed situations, rapidly crafted solutions, organized action, and created ROI and efficiency within each project.