Tim Bowen is a category, marketing and sales consultant for the FMCG industry.Tim Bowen has 25 years experience in FMCG in Australia and the UK. Some say it is ‘in his blood’ as both of his grandparents were retailers.Tim has marketed and sold everything from fresh herbs to toilet rolls! His experience includes marketing P/L (private label) and branded ranges. Also, he has managed business relationships with major Australian retailers such as Aldi, Coles, Costco and Woolworths.Whilst living in the UK Tim specialised in category management and dealt with major retailers such as Marks & Spencer, Sainsbury’s and TESCO. Tim is so passionate about category management he even wrote a book about it – ‘Category Management 2020’.Bowen Consulting works with our clients to maximise their long-term sales in the supermarket industry. Firstly, this is achieved by ensuring our clients brand/range meets shopper and supermarket demands. Secondly, we assist our clients to develop and implement marketing and sales plans to maximise sales in supermarkets, including e-commerce. This can include managing the business relationship with major retailers such as Aldi, Coles and Woolworths.Bowen Consulting areas of expertise include:Brand ManagementCategory ManagementFMCG Digital MarketingPrivate LabelSales ManagementBowen Consulting works with a variety of clients from small start ups through to established multi-national operations.If you want to increase your sales please message me via LinkedIn, email tim@bowenconsultingaus.com or call 0422 470 598.Thanks Tim

GoodWork.ai is building the world’s most advanced AI capability for the retail industry. It automates complex analytics, simplifies reporting, and delivers actionable insight to improve daily decision making. As an expert panel member I work with the GoodWork team to ensure the product is a game-changer for merchandise, operations and marketing teams. My focus is on supermarkets.

Disruption is the new normal in the supermarket industry. Increasing sales of hard discounters, P/L (private label), small brands and online have changed the structure of the industry. The increasing power of shoppers and consumers will continue to change how the industry operates. New entrants with online expertise, such as Amazon, will continue to disrupt the industry. Also, new supply chains, such as direct to consumer, are changing the industry dynamics. So how do manufacturers and supermarkets compete?This book highlights that a category management mindset is key to being competitive in this challenging environment. The concept of what category management is explained plus why manufacturers and supermarkets should adopt this thinking. Finally, a simple model is presented to illustrate how category management works.Category Management 2020 is available in e-book and paperback exclusively from Amazon.

I have 20 years experience in the FMCG industry working for a variety of suppliers to the major supermarket chains in Australia and the UK. I have been a National Business Manager managing relationships with Aldi, Coles, Costco and Woolworths in a variety of categories including paper goods (ABC Tissues), general merchandise (Korbond), fresh (Hans Smallgoods, Barden) and cooking needs (Podravka). These roles have included a variety of sales and marketing tasks including category reviews, negotiating trading terms, managing trade spends, managing BTL and ATL marketing campaigns, NPD and brand management. These reviews have been completed utilising the latest consumer insights and scan / panel data (IRI Aztec, Nielsen, TNS).I also worked in the UK as a category manager for 5 years supplying fresh produce (M.W.Mack, Redbridge) to major supermarkets including Marks & Spencer, Sainsbury's and Tesco. If you want to increase your sales please message me via LinkedIn, email tim@bowenconsultingaus.com or call 0422 470 598.