As campaign manager my main focus is making sure the campaigns can run profitably for as long as possible.A key task is to streamline the process of setting up and launching an online campaign. This results in a more (technically) logical campaign set-up, and at the same time allows the account managers to focus more on sales, which leads to a more efficient process.Furthermore, I am responsible for optimizing existing campaigns through data analysis of different KPIs , in order to get the best results out of each campaign.My activities involve close communication with both internal and external clients. The main language of communication is in English, since the company operates internationally.

E-mailmarketingSEAGoogle AdWords Certified

• E-mailmarketing. Zowel het versturen tot het verzorgen van de opmaak van de mailings (zowel tekstueel als opmaak); Gerichte mailings naar kandidaten;• Bannering. Strategische plaatsing van advertentiemateriaal op diverse websites van VNU Media.