• Oversee and direct all aspects of the organization’s digital content across multiple social platforms • Work with marketing and PR to establish influencer marketing strategy with KPIs in mind• Responsible for developing, implementing and optimizing an integrated digital content plans for the organization, including organic and sponsored content and digital video content, with the goals of fan engagement and organization growth• Serve in a leadership role within the organization, responsible for collaborating and integrating digital strategy and activations across all departments, including design services, marketing, game operations, community relations, broadcasting, ticketing, public relations, advertising• Collaborate closely with the Corporate Partnerships team and the Manager of Digital Partnerships to best monetize digital content and explore digital sponsorship opportunities• Collaborate with marketing to develop advertising assets and paid content that helps drive ticket revenue• Collaborate with SVP of Communications, as well as directors of media relations and public relations, to ensure content and messaging are consistent and on brand• Lead and manage two strong content teams, working to train, motivate and promote staff members’ professional development• Monitor and analyze digital KPIs to continually improve the impact of White Sox digital and social content on engagement and growth• Work with the digital team to develop unique digital creative as part of strategic communications plans for many organization-wide initiatives• Build and maintain digital relationships across Major League Baseball teams, among Chicago sports teams and with key digital vendors locally & nationally

- Oversight of creating, implementing and stewarding the Miami name, image and likeness program dubbed IGNITE.- Collaborating with compliance, life skills, external departments as well as the Miami Law School to create a robust program in which Miami athletes can use to their fullest advantage. - Educating student-athletes through a structured curriculum on social media analytics, content creation, financial literacy and more ensuring they have the tools to succeed. - Educating athletics staff through rules education while providing tools to help student-athletes take advantage of their NIL - Hosting 1-on-1 sessions to take a dive deep into specific metrics and possible content strategies tailored to the individual - Championing and fostering relationships with campus resources, like The Launch Pad, already in place to bolster the IGNITE program- Create and build decks to assist and enhance recruiting through the NIL lens- Oversee team of four Miami Law School interns dedicated to monitoring student-athlete deals along with building education and marketing decks for outreach - Primary liaison to Opendorse and all applicable technology- Help brainstorm, create and implement content specifically for student-athletes and their brands- Continue to build a content strategy to promote the NIL program through social media

- Oversaw athletics digital staff and laterally lead across departments to ensure creative digital success- Took "internal agency" mindset and apply it through connecting our internal departments: digital, video, graphics and driving creative vision. - Established and helped implement the ongoing content plan for the department’s digital team and communications team with a heavy emphasis on football- Oversaw the development and implementation of the department’s social media strategy, with goals to grow audiences on all platforms, distribute thoughtfully and drive revenue goals.- Continued to work with Miami's growing digital marketing team to implement innovative ways to generate revenue - Worked directly with football program personnel to ensure high quality content and storytelling is done year-round.- Drove Miami Football’s name, image and likeness program - ‘Momentum’ - which features partnerships with INFCLR and internal stakeholders to provide educational tools and content for student-athletes - Continued oversight of Miami Football’s internal brand consisting throughout recruiting documents and presentations - Helped manage the ideation, storyboarding and production of traditional and digital creative, including website collateral, graphics, video and social media.- Serve as one of the primary liaisons to the department’s website vendor, WebMeTech

- Executed online revenue-generating projects through digital campaigns, event streaming and social media campaigns.- Oversaw and executed a digital strategy internship program- Managed and oversaw the duties and responsibilities of the Assistant Directory of Digital Strategy - Managed the planning, design, execution and implementation of website transition from Neulion to Sidearm Sports - Performed daily maintenance of miamihurricanes.com, created enhancements and modifications to content and improved visitor experience.- Developed and implemented content strategy across UM Athletics social media.- Assisted with live social production and creation, uploading and promotion of on-demand video features.- Ensured mobile capability of HurricaneSports.com and additional UM Athletics online elements.- Maintained a consistent visual image and brand identity throughout all UM Athletics digital platforms.- Assisted in coordination of new brand - Miami Modern - while continuing to ensure brand consistency. - Coordinated web content, including the creation and implementation of image links, uploading of pages to the web site and updating of information on pages.- Coordinated and helped execute video campaigns for cohesive digital distribution. - Researched, developed, and coordinated the creation of comprehensive editorial and graphic layouts for new sections and/or features on the site.- Maintained Athletics social networking sites- Researched and implemented new online technologies that enhance the end user experience on the website or help increase new sales and customer retention.

- Developed and implemented content strategy across UM Athletic social media sites.- Maintained Athletics social networking sites- Completed daily maintenance of miamihurricanes.com. - Assisted with live streaming production and creation, uploading and promotion of on-demand video features.- Ensured mobile capability of miamihurricanes.com and additional UM Athletics online elements.- Help foster an environment driven to maintain a consistent visual image and brand identity throughout all UM Athletics digital platforms.- Coordinated web content, including the creation and implementation of image links, uploading of pages to the web site and updating of information on pages.- Ensured images are delivered to the viewer at sufficiently high speed and quality.- Researched, created and coordinate the creation of comprehensive editorial and graphic layouts for new sections and/or features on the site.

- Responsible for creating and stewarding Ram Ruckus, a student spirit group that launched in August of 2012 to increase involvement in Athletics and other elements of student life on campus. - Maintained digital assets for Ram Ruckus, oversee all print, graphic materials the go out to our marketing mediums. - Wrote governing documents as well as organized governing board to oversee decisions made on behalf of the students and the group. Wrote marketing plans for each year as Ram Ruckus continues to grow as new students come to Colorado State and adapt to the student climate. - Oversaw online video streaming for Colorado State athletic events to the Mountain West Digital Network. - Liaised on behalf of Colorado State athletics to the Mountain West Conference concerning social media, some video work, and streaming content. - Had some working capacity in videography, video editing, video set up, Adobe Photoshop, Adobe InDesign, and website design through wix.com.