As the Marketing Director of Closet America, I oversee the operations and strategy of all the marketing and advertising activities for the company. I develop and implement our strategies as it relates to lead generation and branding.

As the Director of Marketing, I develop and implement our company's complete marketing efforts through SEO, SEM, social, email and print initiatives. Through careful data mining, my role is focused on only providing customers with the content they're interested in from prior engagements with products on the site and through email communications. Leading the charge on new product releases including our new LMS, WAVE. - Contributes to marketing effectiveness by identifying short-term and long-range issues that must be addressed; providing information and commentary pertinent to deliberations; recommending options and courses of action; implementing directives.- Obtains market share by developing marketing plans and programs for each product; directing promotional support.- Maintains relations with customers by organizing and developing specific customer- relations programs; determining company presence at conventions, annual meetings, trade associations, and seminars- Provides short- and long-term market forecasts and reports by directing market research collection, analysis, and interpretation of market data.- Creative Director behind all marketing materials, designs and branding- Maintains research database by identifying and assembling marketing information.- Maintains marketing staff by recruiting, selecting, orienting, and training employees, some international - Develops, manages and updates marketing plans and campaigns for the company to grow and nurture our customer base- Use InfusionSoft as a CRM and marketing automation tool to capture data and create personalize marketing experiences based on engagement.

Responsibilities include managing clients domestic and international through their marketing campaigns and strategies. Provided consultation and insight in both digital marketing strategies and with public relations. Trained and led clients to successful implementation of their marketing software suite and other digital marketing tools. Successful in creating relationships with clients and used rapport building to secure future business and client retention. Constructed marketing strategies for client implementation and to grow their digital presence Consulted clients on their social media practices and help grow their fan and followers base to exponential growth patterns Created digital campaigns with multiple tools for clients utilization Managed campaigns and their performances, made improvements when necessary Provided insight on growing SEO performance for clients sites Continual relationship building with clients to promote client retention Used Microsoft Office suite, Salesforce and IBM software to manage accounts and reporting Used different workflow automation tactics to manage time efficiently  Managed and promoted public relations strategies to improve clients exposure in the media Operated with product development team to make upgrades to our marketing suite Worked closely with clients across the globe to consult and manage marketing strategies

Responsibilities include managing current and past clients by creating and implementing custom marketing campaigns. Manage, forecast and monitor campaign results, and adapt strategies to focus on achieving the client’s goals. Successful in meeting financial goals, deadlines and requirements with account retention and dollar objectives. Successful in using different product lines to provide the best advantage for profitable marketing strategies. Leveraged marketing strategies and revenue forecasting to secure additional client contracts new business opportunities Use different reporting tools to monitor progress of current and past programs Monitored and promoted SEM and SEO solutions for clients Provided status reports and trending presentations to senior management  Developed streamlined business processes in order to maximize resource efficiency Proven high retention rate of client base focused account management and targeted marketing strategies. Regular follow-up with customers to assure satisfaction and to adjust marketing strategies ensuring a high retention rate.  Used Microsoft Office suite (EXCEL, WORD, and PowerPoint) to organize accounts and to present strategies to clients

Assistant Manager/Corporate Account Manager/Operations CoordinatorResponsibilities include operations management of fleet and team resources. Coordinated multiple concurrent business operations including vendor negotiation and financial stability. Managed relationships with internal management and external vendors. Coordinated supply chain delivery. Managed definition of WBS and project schedule for implementation of revised business process. Vetted approach and issue resolution process with project management team before implementation. Used Microsoft Office Suite including Microsoft Project for communications, financials, and project scheduling.  Manage financials to drive out revenue performance Consistently held customer service ratings far above company standards Placed in the top 5% of sales rankings in the group Identification of potential issues and risk with external vendors and supply chain processes Managed financial reporting and status reporting to senior management Managed stream-lining of business processes in order to maximize resource efficiency Escalation of systems issues with follow-up and coordination with help desk for IBM proprietary software Used Microsoft Office Suite including Microsoft Project for communications, financials, and project scheduling