• Currently managing multimillions in assets and sales, with over 12 brands and more than 370 SKUs.• Successfully driving annual food and beverage sales volume and operating profit objectives, leading the southeast region to become the top-performing in the country for eight of the last ten years.• Managing a multifaceted team of two regional business managers and twelve territory managers, covering seven states, and overseeing large chain multi-units.• Establishing and maintaining effective collaboration with seven broker sales groups, creating and executing potent sales strategies for diverse regions.• Aligning regional sales strategy with broader management initiatives, fostering sustained, profitable category growth.• Leveraging data-driven insights to identify and capitalize on high-growth opportunities, resulting in a significant increase in revenue streams.• Expertly negotiating complex trade spending, budgets, and distributor agreements, consistently achieving sales goals.• Managing all aspects of broadline and specialty beverage distribution channels.• Overseeing new product ideation and financials for Benihana and Margaritaville.• Mentoring, recruiting, and empowering territory sales managers, contributing to increased product sales through insightful guidance.• Championed successful ideation-driven marketing programs, significantly boosting food and beverage growth.

• Responsible for two roles over a three-year period. In addition to the above, directly managed our largest and most critical national accounts.• National brands included Darden, Red Lobster, Benihana, Texas de Brazil, Margaritaville, Melting Pot, and more.• Delivered a pipeline of sustainable growth through a deep understanding of customers, their business strategies, and their functional and technical requirements.• Grew revenue in all national accounts each year.

• Nurtured and harnessed the growth of 14 direct sales representatives, transforming the central region from third place to first place in performance.• Spearheaded the transformation of company distribution from direct to broadline distribution, improving operational efficiency.• Managed relationships with over 70 distributors – broadline and specialty beverage.• Conducted comprehensive orientation and training for new employees, ingraining best practices and standards.• Served as a trusted advisor to the sales team, contributing insightful guidance to drive profitable decisions.• Oversaw the growth and strategic direction of territory managers, navigating distribution changes for optimal profitability.• Forged partnerships and secured direct distribution alliances, enhancing market penetration and reach.• Elevated customer satisfaction by resolving complaints and concerns with adept problem solving.• Managed all major national accounts, including Darden, Red Lobster, Benihana, Margaritaville, and cruise lines.

• Increased sales volume tremendously by taking product into alternative venues such as coffee and health/fitness clubs.• Responsible for cruise line implementation with Royal Caribbean.• Presidents Club Member for outstanding performance for 14 of 16 years.• Selected to be on the sales steering team that reported to top leadership – providing valuable input that led to company growth.• Co-creator of FUEL-branded supplements.