 Acting as the central knowledge point of all market + competitor activity with a focus on analytical work, bringing an external market focus to internal affairs Adapted to change within the company as the role was moved from Online Sportsbook to Business Analytics, before settling in Market Insights post-merger Presented numerous debriefs to large audiences with topics including CRM, Euro 2016/Premier League/Cheltenham and deep dives into targeted competitors Analysing… Show more  Acting as the central knowledge point of all market + competitor activity with a focus on analytical work, bringing an external market focus to internal affairs Adapted to change within the company as the role was moved from Online Sportsbook to Business Analytics, before settling in Market Insights post-merger Presented numerous debriefs to large audiences with topics including CRM, Euro 2016/Premier League/Cheltenham and deep dives into targeted competitors Analysing competitor financial results to identify areas of growth/weakness which help us in our Market Share calculations for both Online and Retail Worked on scoping out market environment of several International regions to make recommendations on if/how Betfair should approach them Contribute at numerous meetings to help shape PPB strategy, including company Ops Calls and Weekly Promotional Meetings Involved in managing the work of two employees currently Manage the relationship with 3rd parties such as Kantar Media and EGR Show less

This involved four rotations across various departments within Online and Marketing at Paddy Power. The first of these rotations was with the Ad-Ops team in the Online Marketing Group.Key tasks included:-Daily Reporting on spend and performance using DoubleClick Bid Manager.-Creating tracking measures for various departments within the company, mainly click trackers and impression tags using DoubleClick (DFA 6 and then DCM).-Running daily security checks. -Scheduling… Show more This involved four rotations across various departments within Online and Marketing at Paddy Power. The first of these rotations was with the Ad-Ops team in the Online Marketing Group.Key tasks included:-Daily Reporting on spend and performance using DoubleClick Bid Manager.-Creating tracking measures for various departments within the company, mainly click trackers and impression tags using DoubleClick (DFA 6 and then DCM).-Running daily security checks. -Scheduling Special Offers for both the UK and Italy sites using DoubleClick Studio.-Testing Pixels on new account deposits for Paddy Power Bingo, Casino and Games sites.My second rotation was with the Operational Excellence team in Customer Operations.Key tasks included:-Working on several key projects which involved organising and hosting meetings, taking minutes and working on Lessons Learned-Working on Process Maps for project plans with Microsoft Visio-Competitor Analysis work-Testing and improving systems used by Customer Service Agents-Managing the teams Project Plan RoadmapMy third rotation was with the Analysis + Planning team in Sportsbook.Key tasks included:-Reporting on Pricing + Promotions across the betting industry-Analysis/Reports on several Sports, mainly Football, Horse Racing and Golf -Involved in planning future strategies for Paddy Power Pricing and Promotional Activity based upon my reports-Writing value previews for Weekly Golf and Football events which were used by the Paddy Power Blog-Working on Money Back Specials-Daily KPI reports-Competitor Analysis WorkMy 4th rotation was as a Project Manager in Product Development.Key Tasks included:-Working on a variety of key projects within Product Development-Acting as a point of communication between key stakeholders in projects both internally and externally-Monthly reporting for senior management-Roadmap planning and analysis-Involved in the Games Release Process Show less

Intermittent summer work and holiday cover in the marketing department. Key tasks include maintaining and updating the company's social media presence, list generation for the sales team, database management, answering phones and various administrative tasks.

Worked as a senior coach for the annual GAA Cúl Camps. Coached children aged from 6-13 in week long hurling/football/camogie camps. Key tasks included:-Training and developing the skills of the attendees-Liasing with assistant to ensure efficient organisation of each day's activities-Supervision of the children at all times-Completed a day long training seminar beforehand in order to ensure that I was sufficiently prepared

Worked as a general laborer during the renovation of St Francis College Rochestown where I was then a pupil. Key tasks included:-Assisted in various aspects of the renovations -Manual work such as grass cutting and cleaning the grounds

Completed a short internship at the Sports Journalism department at the local newspaper; the Cork Evening Echo. Tasks included:-writing articles, several of which were published-proof reading articles -conducting interviews