I am an Executive Board Member and responsible for the football operations to our junior teams within our club (U5-U18’s). Our club is the biggest club within Central Coast Football (CCF) which is made up of 134 teams and 1,441 registered players.• Manage the end-to-end communication plan to all coaches, managers and parents including Football NSW initiatives, Central Coast Football programs(Miniroos/SAP/GT coaching courses) and club information (grading, training, game day information, grievances and judiciary) • Recruit and manage all operational committee members including large team of registrars and youth football department• Oversee club engagement activities including fundraising nights, junior gala days and end of season presentation days (5 events each year)• Facilitate digital and social media execution for all programs, club activities, club information and sponsorship agreements (social strategy for website, Facebook and Instagram)

I am responsible for overseeing the Shopper marketing function for Sanitarium in AUS and NZ markets. I lead, coach and manage a team of 3 Shopper Marketing Managers in Australia and 2 Shopper marketing Managers (Indirectly) in New Zealand. The function is responsible for all Shopper execution for Sanitarium across all channels including grocery, Petrol & Convenience and Export markets. Total budget >$8m contributing towards annual revenue of +$400m.• Create and implement the strategic road-map for the Shopper Marketing function • Oversee delivery of over 30+ best in class shopper campaigns & Projects each year on time and in budget across multiple channels (Coles, Woolworths, Independent Grocery and 14,000+ Petrol & convenience sites)Won SHOP! 2022 best sales promotion for Weet-Bix Winter.• Develop omni channel Shopper Marketing strategies and solutions for Sanitarium, with the purpose to deliver a fully integrated and seamless shopping experience for Sanitarium brands across all channels of the path to purchase (digital and in store). • Build and manage all agency and supplier partnerships (2 shopper agencies, 2 POS suppliers and 3 merchandise suppliers)• Manage strong relationships in the areas of category and retail marketing with key retail partners (Cartology, Coles 360 & IMC businesses) to agree strategies and initiatives which provide profitable growth opportunities for both parties. • Monitor performances of all shopper marketing programs and provide a commercial assessment of implemented growth initiatives through post campaign reviews. • Embed Australian models and shopper knowledge to the NZ shopper marketing team including Sales, Marketing & category alignment processes, practices and insights • Support in up skilling NZ shopper marketing team including 4 visits for f-f meetings (1 per quarter), strengthening capabilities, streamlining processes, trans-Tasman integration and building internal stakeholder relationships

Reporting directly to the Foodservice Business Manager as part of the National Foodservice leadership team of 6 – I was responsible for all brand marketing and trade marketing activities. The annual turnover for our team was $70m GSV pa. I managed our full marketing P&L and BTL budget along with our innovation pipeline which recorded incremental growth of $3m pa. I directly engaged with all divisions in supply and demand along with our full state-based sales team of 10 account managers. I was also empowered to make decisions that shaped the overall long-term strategy for the Foodservice division.• Deliver Brand/Trade Marketing objectives throughout the foodservice division including our strategic brand position, go to market and executing branding campaigns (why cook when you can create/make dinnertime matter)• Delivered over 20 new products into the Foodservice portfolio with revenue around $5m per year • Review all activations through post campaign reviews to understand return on investment• Manage the below the line (BTL) budget to drive wholesaler and end user revenue (20 executions per year) • Create trade marketing materials to support 10 Regional Sales Managers for our 160-product portfolio including promotions, BLADs, merchandise and POS.• Manage all agencies, suppliers and internal design team for the division

- Execute Foodservice sales strategy with Foodservice wholesalers and end users- Manage the below the line (BTL) budget inline with national promomtion and activations- Develop trade marketing material and execution in B2B- Develop National promotion calendar - Support sales team with best in class activations and point of sale- Liaise and manage all creative teams including merchandise, point of sale and sales materials

Reporting directly through to the State Business Manager, I was in a team of 8 responsible for the overall execution of our plans throughout the Immediate Consumption and PC channels in NSW. The annual turnover was $400m pa. Sitting within the leadership team I was empowered to plan our promotional calendar, new product launches (1 per month over 20+ categories) monthly focus packs, point of sale, merchandise and all sales related materials/communication to over 100+ District Managers and Sales Executives. • Coordinated over 100 sales managers and representatives within the NSW state immediate consumption and petroleum divisions, which saw GSV turnover close to $400M per annum• Streamlined communication link between management and sales teams around key product launches, promotional activities, sales data, out of stock summaries and many other features that impacted the team daily (product portfolio of 100+ SKU’s over 7 categories)• Create Monthly promotional focus packs including key priorities from NBM's that provides clear understanding of what is being asked of the greater sales teams• Liaise with District Sales Managers on a regular basis by ensuring all Business Development Representatives had the desired tools of trade• Managed the NSW hospitality and events program which included major and minor sporting/concert events on a weekly basis

- Empowered to implement initial FUB project across the NSW state- Successfully initiated pilot area in key geographical location (Manly, NSW)- Organised and presented the NSW field team (170 DSM's/ Reps) sales targets and timeframes- created objectives and targets in 3 phases over a 12 month period- Managed small sales team on a 3-6 month secondment task force designed to sell in and execute our targets and objectives (1-2 people)- Successfully implemented over 1200 new distribution points in NSW within 12 months- Added an incremental $3m NSV into the NSW sales bottom line within 12 months-Liaised with equipment services to deliver 1200 physical units on time- Ran training sessions with all regional and metro sales teams to ensure correct use, hygiene and sales were constantly met

- Relief managed team of 6 individuals in the Petroleum and Convenience division (12 months)- Account Management of all MSO (Multi site operator) groups ensuring customer centricity was prioritised- Organised promotional plans for all independent customers - Co-Ordinated key strategies within the PC channel from National Business Managers- Co-Piloted engagement sessions with District Manager- Successfully ran various territories as a Business Development Representative including the ultra competitive Sydney CBD