RESPONSIBILITIES: • Lead, develop, and grow commercial teams across New Logos, Account Management and Expansion, Sales Operations, Business Development, and Marketing (50+ people)• Forecast revenue generation and the strategies required for each vertical - Life Sciences/Pharma, Academic & Clinical Medical Centers, AI Developers, and Medical Devices• Manage all revenue channel development and introduce new sales channels and partners• Develop and communicate growth strategies with the team with motivational and inspirational vision and playbooks• Set and follow world-class processes to offer the customer the best experience possible at every stage of the deal• Collaborate closely with the CFO to monitor all the revenue streams and adjust as necessary• Ensure maximum ROI for marketing initiatives• Oversee the lead generation funnel ensuring there’s enough pipeline to achieve quarterly and annual ARR goals• Maintain communication and strong relationships across the organization and guide revenue generation through each department• Review and revise pricing strategies to ensure the highest possible return is generatedACCOMPLISHMENTS: • Revenue grew 92% YoY; ARR increased 250%; Participated in strategic evaluation of Series D funding activities and merger/acquisition decisions• Built and executed Commercial SaaS strategy for the organization including setting company sales targets, and marketing goals, and scaling the commercial organization 3-fold (50+ people)• Closed 30+ SaaS Life Science/Pharma, Med Device, and Academic/Medical Center accounts, with internal expansion across 8 existing accounts• Fully executed hyper-scaler partnerships with major cloud vendor co-responding agreements• Finalize 2023 BD strategy for Multimode, Omics, Therapeutic Area-specific product/feature Requirements, and Strategic Partnerships

RESPONSIBILITIES: • Developed and executed Shadowbox's SaaS commercialization strategy with full responsibility for revenue growth for the organization• Created Commercial Flywheel for Investor Relations demonstrating our 3-year growth plans• Built/executed sales compensation program• Created leads waterfall process generating 50+ new leads per month translating to ~15 demos per month• Built and released a new website with SEO strategy • Created Social Media strategy with an active calendar resulting in 2+ market- and customer-focused postings• Created a scalable customer onboarding program through enhanced Customer Success management of new clients reducing onboarding time from 12 weeks to 4-6 greatly increasing our ability to recognize MRRACCOMPLISHMENTS: • Secured Series A Preferred Stock financing round with Baleon Capital, $6M• Grew bookings 215% YoY; Average monthly subscription fee increased 43% YoY; Revenue grew 120% YoY, 42% QoQ, total transactions 52% YoY, customer acquisition ~150% in 8 months• Built and executed Commercial SaaS strategy for the organization including setting company sales targets and marketing goals• Closed 12+ SaaS Ancillary Service Provider laboratory contracts across multiple lab types: diagnostic, hospital, genetics, toxicology, device/DME, addiction/treatment, behavioral health, and hospice/long-term health• Successfully created Business Development function and secured 8+ targeted strategic/channel partnerships across multiple EHRs, LIMS, Insurance Verification, Prior-Authorization, and Payment Estimator providers

RESPONSIBILITIES: • Prepared company for IPO and fundraising activities• Authored Commercial sections of Company S-1 and drove IPO diligence activities• Developed and executed Codex DNA’s commercialization strategy• Responsible for revenue growth for the organization• Delivered strategic leadership in defining the company's commercial path to growth and profitability and establishing a practical growth process and infrastructure. • Built company’s commercialization infrastructure and organization to drive market adoption of the company’s products• Managed team of 75+ reports spanning Sales, Marketing, Service & Support, Commercial Analytics, and Program Management teams• Led development of the company’s marketing strategy focused on achieving market penetration and sales growth through customer acquisition and market demand generation • Led/Developed departmental roadmaps and strategic initiatives to ensure a consistent best-in-class customer experience• Provide day-to-day strategic, operational, and tactical leadership to all Commercial teams

RESPONSIBILITIES: • Led development and execution of strategic global commercial revenue plans/targets through indirect management of Sales Leadership team (NA VP, EU, and Asia Directors)• Developed and executed growth strategies encompassing current and future pipeline products and strategic acquisitions• Drove sales growth, maintained customer satisfaction, and managed growth and transformation of the BioLegend Brand• Managed team of 60+ reports spanning Strategic, Product, and Corporate Marketing, Sales, Technical Support+Service, and Project Program teams. • Analyzed and evaluated the effectiveness of sales, methods, costs, and results• Optimized and aligned product development and commercialization processes• Oversaw strategic partnership relationships, brand management, product development, key launch activities, and growing the Company’ digital footprint• Managed and grew significant account relationships and key partnerships• Guided development of marketing programs, advertising campaigns, collateral development, conferences, vendor management, market research, and competitive analysis with a strong focus on quantifiable ROI and KPI measurements• Drove cross-functional business unit alignment focused on coordinating critical business processes to enable the organization to scale and increase our organic growth • Oversaw all analytical assessments to generate product level and global forecast assumptions• Managed Key Opinion Leaders to ensure the creation and seamless rollout of high impact, high-value marketing strategies, and associated tools• Led effective change management activities to transform the organization from tool provider to enabling total solutions and premier partnerships in the industry

RESPONSIBILITIES: • Oversaw development of all portfolio strategies and product definitions across Hereditary Cancer, Genetic Carrier and Non-Invasive Prenatal Testing products & CRO partnerships• Developed marketing and sales forecasts for all portfolios and product launches• Built, implemented, and optimized our product development and commercialization processeso Drove consistent, coordinated, and standardized procedures and resource alignment for the company to scale and increase market growth through 2023o Optimized current Product and Project Management processes for efficiency and drove critical improvements across Clinical, Ops, Commercial, Medical, and Regulatory groupso Ensured that marketing claims and specifics of the service/assay match product development definitions and clinical requirements to support commercial launcho Developed/Managed multiple Test Send Out partnerships and commercialization initiatives• Managed 5 direct and 20+ indirect reports spanning Strategic, Product, and Corporate Marketing, Genetic Counselor, Medical Scientific Liaison, and Project Management teamso Provided strategic direction in establishing commercial objectives and goals while giving technical marketing leadership and product development guidance• Created, trained, and implemented first company Inside Sales team through a 3 phase strategy improving Sales Rep efficiency, opening new accounts, and increasing volume• Created VOC/KOL process enabling needs assessment, product concept definition and positioning (value proposition and brand strategy), and lifecycle management strategies ensuring CLIA- & FDA-approved products efficiently launched into focused markets• Collaborated with Financial and Client Services establishing effective pricing models including a prior-authorization process and Managed Care Payer/Insurance network strategyo Led planning and execution of new product and Test Send Out partnership launches

RESPONSIBILITIES: • Hired by Illumina to lead and develop the Madison-based newly acquired Epicentre commercial teams spanning the Sales, FAS, Marketing (Product, Corporate, Digital), Distributor Channel Partners, IT, and technical support groups• Built and implemented Illumina’s product commercialization processo Developed and implemented a framework driving compliant commercialization strategies for new product development into regulated marketso Drove consistent, coordinated, and standardized procedures and resource alignment for Illumina to scale and increase market growth through their 5-year development plan o Coordinated institutional program with 12 project teams, 100+ people, and many cross-functional business groups spanning product/global marketing, customer solutions, sales/sales ops, development, manufacturing, LCM, and the BUs.• Managed 8 direct and 15+ indirect reports spanning product and global marketing, sales enablement marketing professionals, sales operations, and commercial applications development teamso Provided strategic direction in establishing commercial objectives and goals while providing technical marketing leadership and product development guidanceo Oversaw development of sales enablement and applications content and contributed to web buyers journey strategy and eCommerce goalso Provided leadership and support to Sales and participated in the selling process for large customer deals• Developed marketing and sales forecasts for multiple portfolios and aligned these forecasts across BU and Market Development teamso Coordinated Product Marketing, R&D, Manufacturing, Quality, and Sales to establish target and final customer requirements and product specificationso Oversaw product portfolio gross margins and revenue targetso Led planning and execution of new product launches, including preparation of sales channel/distributors, sales/training/technical collateral, product ordering process, etc.

RESPONSIBILITIES: • Drove strategic development of multiple product commercialization plans and growing market share for key regulated and emerging applications and customer segments through:o Matched product/application solutions to crucial customer/market needso Created commercialization plans focused on global product launches and accompanying customer-specific messagingo Defined total workflow solutions across all product lines, including imaging, automation (class II), microfluidics (class II), detection and reagents technologieso Initiated and managed collaborations and partnershipso Defined differentiating products, features, gaps, and competitive landscape• Functional group leader of Cellular Imaging, Multimode Detection, Microfluidics & Automated Liquid Handling Solutions Global Application Teamso Managed 50+ cross-disciplinary marketing and application scientists (Boston, Chicago, Hamburg) focused on strategic and tactical sales and business development initiativeso Staffing and management of application resources for new product/feature developmento Sales tools development and prioritization including defining: Cross-product workflow & protocol solutions focused on solving customer needs and beneficial competitive differentiation App/Tech notes, trend flyers, webinars, web content, and related sales/marketing toolso Provided internal (sales/service) and external customer training o Directly supported business leadership, sales, support, and customers on the technology portfolio

RESPONSIBILITIES: • North America sales for eXpressTM consumables business unit ( $1M)• East Coast sales for profiling and screening services business unit ( $2M)• North America technical product demonstrations on-site to prospects and customers• Key account manager for major clients including top 10 corporations: Abbott Labs, Amgen, Amylin, AstraZeneca, BMS, BI, Eli Lilly and Co., Genzyme, GSK, Johnson and Johnson, Merck, Pfizer/Wyeth, Sanofi-Aventis, Schering-Plough • Developed strong academic customer base throughout the United States, including top 5 institutions: Northwestern, Duke, Einstein, Harvard, Yale• Prepared voice of customer research to the marketing team for new product development projects • New product introduction - management of beta testing for new products at selected customer sites• New market evaluation and development for both consumables and services businesses• Product training for sales team and application scientists in North AmericaACCOMPLISHMENTS: • 192% To Plan 2009 YTD (87% growth in Q1 2009 vs. Q4 2008)• Increased Consumables Business revenue growth and market development from ~$2,000 per month at product launch (7/2008) to $100,000+ per month currently• Market evaluation and business collaborations directly resulted in release of 10+ new products and applications• Strong sales and technical support has resulted in 60% repeat sales and 40% increase in business from new contacts within current customers • Inquiry to quote success rate 70%o 80% conversion rate (quote to sale)o 2-week average sales cycle (inquiry to sale)• Individually developed and implemented a highly successful leads/contacts campaign:o Brought in > 12,000 new leads and contacts to DiscoveRx since Oct., 2008 (2000+ new companies)o On average, opening 3-5 new North America companies to DiscoveRx Products and Services per week

RESPONSIBILITIES:• Identification and implementation of innovative and strategic technologies into the drug discovery workflow from therapeutic target identification to lead optimization and pre-clinical campaignso Including automation and liquid handling instrumentation, novel screening platforms (Thermofluor, Biacore and Mass Specs), multiple cell-based assay technologies, LIMS, and high content imaging solutions• Managed 5 direct reports• Developed and participated in an open and collaborative group dynamic that takes advantage of all team members’ skill sets to create an environment of productive cross-trained individuals• Developed new discovery, screening, and lead optimization programs based on evaluationso Assay development, database, hardware and software management, and maintenance• Project Manager for In Vivo Chemo Genomics programo Monitored and managed status of all primary target screens (average 15 new targets per month)o Identified chemistry candidates for medicinal chemistry optimization and subsequent pharmacology modelsACCOMPLISHMENTS: • Promoted after 18 months to Research Investigator• Developed and implemented successful workflow for In Vivo Chemo Genomics programo Identified and implemented all instrumentation and softwareo Cross-trained members of the team to support necessary throughput• Increased affinity screening rate 10-fold or 200 targets per year• Established paradigm for increasing enzymatic activity screening nearly four-fold