Marketing Transformation
Current
Nov 2022 - Present
Who is Tim Copper? Overview
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Tim Copper is listed as Lots / of / stuff at Sage, based in United Kingdom. AeroLeads shows a matched LinkedIn profile for Tim Copper.
Tim Copper previously worked as Marketing Transformation at Sage and EVP Product Marketing at Sage. Tim Copper holds Bsc (Hons) Computing And Operational Research, Computer Science from University Of Leeds.
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Profile bio
About Tim Copper
Experienced Business / Digital Transformation leader with a strong track record of transforming businesses, leading change and driving revenue growth and financial performance across multiple sectors including PE backed companies. I focus on bringing the commercial and tech worlds together to create step changes in revenue growth, and then deliver the change to realise the value.Customer led transformations generating step change growth successfully delivered at - Travelopia, Camelot, British Gas, O2, AOL and Telstra. Each of these transformations has required elements of the following - 1. Building great teams - nurturing existing talent and bringing the outside in through new talent2. Driving the E-commerce marketing levers including ROI via - paid media (PPC, paid social..), SEO, Conversion Rate Optimisation (CRO) and Customer Relationship Management (CRM)3. Customer experience - the consumer demand for even higher levels of convenience and performance requires even more focus on removing any pain points both in-channel and x-channel and delighting customers4. Data - unlocking the business value sat in 1st party customer data including opening up new insights and value via Artificial Intelligence (AI) and Machine Learning (ML)5. Developing new tech/E-commerce B2C platforms, including migration to Cloud (AWS etc)6. Identifying new products and propositions to drive further growth - a number of market 1st’s.
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11 roles
Tim Copper work experience
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Evp Product Marketing
May 2021 - Jan 2023
Business / Digital Transformation
Met@Morph
Jul 2018 - Aug 2021
Digital Transformation Director
Joined Travelopia to lead the digital transformation reporting into the CEO. Created a transformation business case, plan and strategic roadmap to fundamentally change how the business delivers value from existing and new customers across the group. The plan re-architects how sales and marketing can unlock significant value, including speed of response, through the use of customer data and data science/AI using cloud capabilities. Built a new Customer Data Platform - Cloud based, that integrates customer data from legacy systems in real time to drive business performance.Delivered the roadmap, generating energy and momentum, whilst working at both an executive leadership level and in detail with the local BU’s. Strong results despite Covid - c.20% increase in leads generated with a 2% improvement in booking rates.
Jul 2018 - Jan 2021
Chief Digital Officer
Led the Digital Transformation from both a channel and business perspective . Grew sales by c.£500m in 4 years despite sales being in decline in Year 1. Growth achieved through new mobile innovations, big data and AI. Developed and launched brand new e-commerce / gaming platform to support c.10m registered customers. Key responsibilities include P&L ownership with revenue in excess of £1.5bn. Responsible for all things Digital - sales and marketing, strategy, product development, customer experience and cyber security response. Lead a team of c.230 people - Digital + call centre.
May 2013 - May 2018
Digital Director British Gas
Led the Digital transformation of British Gas. Turbo charged digital sales growth with the launch of EnergySmart (over 1m customers signed up within the 1st 6 months), with a new leading proposition that disrupted the market. Developed new online platform to drive sales growth and significantly reduce costs in the business and support c.4m registered customers. Delivered a 40 point improvement in NPS. Introduced new agile ways of working and built new digital capabilities including brand new team of around 80 people. Also ran Online call centre of 80 heads.
Oct 2008 - Mar 2013
Executive Director Mobile
Responsible for the youth segment across all product lines and the mobile prepay business, combined P&L responsibility of A$1bn. Drove 25% YoY sales increase via new mobile data propositions, content and handsets. Developed and launched brand new mobile advertising business giving Telstra 1st mover advantage to create differentiation.
Sep 2006 - Jul 2008
Vp Sales And Marketing
Disrupted the market with the launch of the UK’s 1st Wireless Broadband product to compete with Carphone’s recent free broadband play. Sales increased by 40%, churn stable despite free broadband being in market. Transformed the sales and marketing function from being highly offline to an Online customer centric one saving over £10m YOY.
Nov 2005 - Sep 2006
Vp, Consumer And Sole Trader
Led the Consumer and Sole trader business (consumer postpay) with P&L responsibility for a business with an annual turnover in excess of £1bn. Drove significant change including a new customer plan that disrupted the market with a loyalty first play that put existing customers 1st. Drove 25% sales growth YoY as a result.
Mar 2003 - Apr 2005
Managing Director
Created and led a brand new start up business to develop and distribute the 1st mobile data device (pre iPhone) based on Windows. Shipped to UK and developed businesses in Honk Kong, Singapore, Malaysia, South Korea and Australia. US$25m turnover in 3 years and EBITDA breakeven.
Feb 2000 - Mar 2003
Vice President
One of the 1st 30 employees as we developed Singapore’s 3rd mobile operator. Responsible for all things Internet - developed and launched Asia’s 1st Free surf and made money via advertising and add on’s.
Apr 1998 - Jan 2000
2 education records
Tim Copper education
Bsc (Hons) Computing And Operational Research, Computer Science
University Of Leeds
Education record
Montgomery High School
FAQ
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Quick answers generated from the profile data available on this page.
What company does Tim Copper work for?
Tim Copper works for Sage.
What is Tim Copper's role at Sage?
Tim Copper is listed as Lots / of / stuff at Sage.
Where is Tim Copper based?
Tim Copper is based in United Kingdom while working with Sage.
What companies has Tim Copper worked for?
Tim Copper has worked for Sage, Met@Morph, Travelopia, Camelot, and British Gas.
How can I contact Tim Copper?
You can use AeroLeads to view verified contact signals for Tim Copper at Sage, including work email, phone, and LinkedIn data when available.
What schools did Tim Copper attend?
Tim Copper holds Bsc (Hons) Computing And Operational Research, Computer Science from University Of Leeds.
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