Tim Dillon Email & Phone Number

Hertfordshire, United Kingdom

I revolutionized the Premier Foods International Business by leading a director-level, cross-functional team that outperformed in all Premier Foods categories. I completely overhauled the Business Unit strategy and its execution, which nearly doubled our revenue and more than doubled our profits.I launched Mr Kipling in the USA, Canada, and the Gulf. I also introduced The Spice Tailor to seven additional countries, including the USA and France. I established multi-functional teams in the markets of the USA/Canada and Australia/New Zealand. Over four years, I more than doubled Mr Kipling's brand share in Australia, making it the number one cake brand, with a retail sales CAGR of +22.9% in the last three years. Additionally, I transformed the international organization's capability and route to market.

St Albans, United Kingdom

I transformed Premier Foods' business within Asda, expanding distribution across all categories by 32%. Also I significantly improved Premier's ranking in the Advantage group score from 16 to number 5.

Hertfordshire Uk

I managed the Top End Grocery channel, as well as the Convenience and Wholesale channels, for Nestle brands including Cheerios, Shreddies, and Shredded Wheat, in addition to a substantial customer brands business.I exceeded objectives in a challenging category context. CPW was rated number one by the Advantage Group in the grocery category in 2015. Additionally, we were named Cereal Own Label Supplier of the Year by The Grocer.

Uxbridge, Uk

I spearheaded a significant project to integrate and relocate Yoplait into General Mills UK & Nordic, overseeing substantial changes, particularly in back-office functions.I developed a new three-year brand/business plan for Yoplait Sweden to revitalize the brand and return it to growth.All project objectives were achieved on time and in full.

Dubai Uae

I fundamentally reset the regional strategy, which led to a marked acceleration of growth by steering commercial functions in over 20 countries. This included market management, trade marketing, and category management. I reported to the regional managing director and managed 32 distributors across a region stretching from Iran to Morocco and Sudan to Türkiye, covering eight categories with a focus on Saudi Arabia and the UAE.I crafted and implemented a new sales strategy and restructured the organization to drive rapid growth, introducing trade marketing and category management.I led the consolidation of distributors in key markets and orchestrated geographic expansion, which included the introduction of Haagen-Dazs and Betty Crocker in Saudi Arabia and Türkiye, as well as in Egypt and Iraq.In this role, over two years, I realized a 60% increase in EBIT and a 30% growth in Net Sales.

I significantly transformed General Mills' business across Tesco and Co-op by leading a team of account managers and a multifunctional team. I was fully responsible for the P&L of all General Mills international brands, including Häagen-Dazs, Old El Paso, Green Giant, Betty Crocker, and Nature Valley. Under my leadership, we were named Tesco Grocery Supplier of the Year in 2011.In just over two years of collaboration with Tesco, I elevated General Mills' position in the Advantage group score from 14th to 1st in the grocery category as rated by Tesco (a record shift in performance).During this period, our business with Tesco grew by 22%, and we doubled our business with the Co-op.

I spearheaded a team of account managers and a multifunctional team at Asda, Morrisons, and Iceland, taking full P&L responsibility for all General Mills international brands and achieving exceptional growth.Our sales across the brand/customer portfolio increased by 36% during my tenure.I established two-year Joint Business Plans (JBPs) for key brands at Asda and increased Asda's share of the market to 26% in the Mexican category.

Strategic Brand Leadership and Fast Market GrowthSpearheaded the entire grocery channel for iconic brands Green Giant, Betty Crocker, and Nature Valley, leading a dynamic team of account managers.Drove an impressive 101% sales growth across the UK grocery sector for these brands over a four-year period.Catalysed Betty Crocker's meteoric rise, achieving a staggering 249% market share increase and propelling the brand from sixth to first place in its category.Led the triumphant launch of Nature Valley, transforming it from a market newcomer to the premier snack bar in its category within just four years.Recognised with the prestigious global General Mills Brand Champion award for outstanding leadership of the Green Giant brand in the UK market.

Lead team of account managers responsible for sales across impulse, wholesale and food service for frozen brands

Trade Marketing and Category Management

Tesco, Safeway and Waitrose

Ba, History, 2.1

Activities and Societies: Rugby, Jiu-Jitsu

Consumer Marketing Strategy, Growth Strategy, Branding, Strategy

Competitive Strategy, Marketing