Chief Marketing Officer, Travel, Accident And Health
Current- NASDAQ: ACGLOwner of top- and mid-funnel B2B and B2C opportunity creation, including digital marketing, content creation and delivery, knowledge transfer activities and events, and client engagement/business development.
- Complete ownership of marketing strategy, execution, capture and awareness generation for a diverse set of B2B and B2C market segments.
- Built channel specific, integrated marketing and sales strategies that leverage consultative engagements, digital marketing technologies, and thought leadership to deliver highly qualified opportunities.
- Implementation and maintenance of high ROI paid search programs that drive B2C awareness and conversion.
- Use of a data-based management that delivers available internal and external data coupled with KPI's to provide clear performance goals and accountabilities.
- Development of content delivery and knowledge transfer efforts to support the sales process for a variety of products and applications.