Chief Marketing Officer, Travel, Accident And Health
CurrentNASDAQ: ACGLOwner of top- and mid-funnel B2B and B2C opportunity creation, including digital marketing, content creation and delivery, knowledge transfer activities and events, and client engagement/business development.• Complete ownership of marketing strategy, execution, capture and awareness generation for a diverse set of B2B and B2C market segments.• Built channel specific, integrated marketing and sales strategies that leverage consultative engagements, digital marketing technologies, and thought leadership to deliver highly qualified opportunities. • Implementation and maintenance of high ROI paid search programs that drive B2C awareness and conversion. • Use of a data-based management that delivers available internal and external data coupled with KPI's to provide clear performance goals and accountabilities.• Development of content delivery and knowledge transfer efforts to support the sales process for a variety of products and applications.• Rapidly developed a team of internal and outsourced contributors and accountabilities to accelerate productivity and drive exposure.• Partner with IT and sales leadership to develop cross functional go to market strategies.