Digital and Agile transformation, product operations (ProductOps) and product management, customer intelligence, customer journey management (CJM), mining customer journey insights, advanced analytics (AI/ML) and Information Technology (IT) thought leader, learning and development leader, change and innovation catalyst, value-creator helping and empowering technology and digital learning product teams to build amazing things and deliver compelling consumer experiences, and meaningful learning experiences across the board, yielding dramatic revenue increases for leading global technology organizations.Execution-oriented IT product, service design, marketing, digital learning and IT strategies, business intelligence (BI) and analytics executive with 25 years in the IT and blended learning fields, successfully directing development and implementation of complex IT initiatives, BI and comprehensive eLearning, eCommerce and Personalization strategies: • Leadership• Strategy• Solution• People• Process• Productthat delivers state-of-the-art self-service knowledge platform and learning management, and integrated commerce experiences by supporting every touch point, business model, and deployment scenario used to engage consumers of top brands Commerce sites and mobile Apps with highly effective visual, interactive, and captivating experiences that maximize demand and conversion rates and ensure winning product launches. Applying powerful blend of technology, market/business systems analysis, software development, P&L management, and leadership skills to optimize processes, drive rigorous product development initiatives, and introduce major technology and content enhancements. Readily drive consensus, improve collaboration, and lead by influence.

• Product management executive responsible for defining product portfolio vision, strategy and roadmap in eCommerce, Mobile applications, SaaS platform, and business analytics.• Drives the PI and product, owns Program backlog, define features, technical user stories and use cases.• Execute product roadmap deliverables that successfully launched over 20 products.

GROWTH CATALYST | TURNAROUND ARCHITECT | VALUE CREATORTECHNIQUES: Descriptive Analytics: Data Visualization; Predictive Analytics: Regression, mathematical modeling, and forecasting; Prescriptive Analytics: Optimization and solutions.• Fraud and Security Intelligence: SAS Visual Data Mining and Machine Learning.• Strategy team leader for multi-platform digital solutions: Enterprise data, analytics and technology solutions.• Strategy and roadmap development and implementation: Analytics Assessment, Roadmap development, design, architecture, delivery, and ongoing support of all aspects of data – Operational, analytical, integration and the interrelationship of these aspects across all domains of data and advanced analytics – AI/ML.• Global team leader of 45+ cross-functional experts: digital transformation, implementation, migration, and processes supporting digital product roadmap, data life cycle and analytical life cycle stages.• Translates complex business analytics into solutions by defining the analytical framework, identifying & analyzing appropriate data, and scoping operational feasibility.• Product management executive responsible for defining product portfolio vision, strategy and roadmap in eCommerce, Mobile applications, SaaS platform (Cloud and Edge computing), and data supply chain.• Digital strategy roadmap deliverables: Design Thinking (Service Design & User Experience Design), Research (UX, Competitor, Analytics, Marketing), Business Analysis, Technology Analysis (Assessment, Solution Architecture, Procurement), Content Strategy (Content Analysis & Information Architecture), Product Management (Roadmap, Timelines, Budgets, Resourcing), Security, Legal, Privacy, Accessibility, and Fraud Management.• Lead the Analytics team into the next generation of automated intelligence and machine learning.• Strategic problem-solver – Development and execution of innovative solutions that drive multimillion-dollar revenue increases and costs savings.

• 12+ years of experience with SAS Visual Analytics and Reporting, Tableau, SQL, Excel, Adobe Insight (SiteCatalyst/Omniture), Adobe Dynamic Tag Management (DTM)/Adobe Launch, Google Tag Manager and Tealium Tag Management for internally hosted real-time multichannel data analytics (web, mobile, tablet, computer, etc.) of activity at the visitor level (Profile ID) across multiple sessions.

• Architect and technical lead for new product features: Strategy Assessment, Visual Analytics, AI/ML and User Experience Design.• Technical product owner for the RCI mobile app Chat Track implementation and eCommerce Virtual Concierge (Bot) with AI functionality.• Spearheaded the digital analytics & implementation of marketing plans and led the discovery, prototyping, and deployment of analytics data collection and tag managed marketing integrations that delivered value to business partners.• Led the implementation and maintenance of client-side data collection for mobile apps using Launch/DTM, Adobe Experience Cloud and Mobile Services platforms.• Worked with product management, development, analytics and BI technology teams to assess business requirements and deliver app tagging implementation strategy and solution reference documentation.

• Owns subdivision projects that contribute to the effort of defining analytics strategy to measure the effectiveness of cross-channel client experiences, turning raw data from multiple sources into actionable analytics in seconds, converting online customers investment behavior insights into measurable data.• Assist in thoroughly vetting Adobe Experience Cloud, Data Workbench, DTM/Launch, Target, DMP implementations ensuring BRD to KPIs mapping, tagging and data reporting accuracy in Agile/Scrum environment.• Stay abreast on emerging web measurement tools, strategies and trends; actively engaged in the analytics industry.• Build, maintain, and publish dashboards and insights that surface key performance indicators.• Gather, cleanse and analyze data from multiple sources including but not limited to; Adobe Experience Cloud, SiteSpect, Salesforce CRM and enterprise databases.• Recommends analytics infrastructure improvements and decisions regarding skills, process, and technology.• Proficiency in applied statistical techniques, such as cluster and segmentation analysis, time series analysis, regression/logistic regression analysis, and developing and monitoring scorecards.• Strong analytical skills coupled with the ability to form hypotheses and draw meaningful insights from disparate data sources. • Strong Excel skills in data manipulation and presentation.

• Senior Business Analyst | Digital Products Lead, Digital Analytics and Business Insights (DABI), SAS Reporting, and Card Services IT teams for Marketing Campaign Tools enterprise applications, part of a US $14+ Billion IT organization.• Experienced in cross industry marketing management, analytics and change managementdomains: finance, healthcare, education, technology, hospitality/travel.