DRPCRD is a creator-tech company leading the next generation of creator marketing. We believe in a new model to replace influencer marketing - talented nano creators to the power of trends.

Building brands in digital and beyond.Clients have included Game digital, Multiplay, Dove, Mario Testino and ANNA Money.

I came in to lead the task of setting up and developing Mario's digital content studio and channel strategy.

Leading the Media campaign and Digital content approach for Insomnia 56 at the Birmingham NEC, the UK's largest gaming festival of the latest releases, the biggest YouTubers, and eSports / LAN competitions.

Developing the profile of clients in the digital & social space. Specialising in development of engagement strategy, digital production (social apps, web-experience & mobile apps), content production (video). Clients include Volvo, LG, Ben & Jerry's, Nestle, Nike, Pepsi, ITV, HSBC, Mazda, Land Rover, River Island, Sony Music, Argos, Homebase, Post Office.Volvo XC60 (in partnership with Factory Media):https://www.youtube.com/watch?v=i8j7O_iJS-YLG Ticket Hunter: http://www.youtube.com/watch?v=9A3jAkKW9Ekhttps://business.twitter.com/success-stories/lgVolvo: Last Ever C30https://business.twitter.com/success-stories/volvo-car-uk

Including digital media planning, branded content, media partnerships and digital production. Main clients were Nike, ITV, Pepsi, Volvo. In 2009 my role evolved into the Invention team as part of a global restructure, and shortly afterwards jointly founded the Social team offering within Mindshare.