Tim Ellis Email & Phone Number

As EVP and Chief Marketing Officer, oversee all marketing strategies and activities for the NFL. Since joining the NFL, have revamped the organization and built a powerful, balanced marketing program, and have modernized and transformed the NFL brand. Leaning into a courageous mindset and innovative marketing skillset, have cultivated a sports league that is making major strides to be more human and compassionate, with its finger on the pulse of societal issues that resonate most with its fans.Through a coveted helmets-off strategy, have consistently delivered powerful campaigns and content that have ignited conversation and inspired real change. Worked strategically to ‘future proof’ the league, growing the NFL fanbase to an all-time high fueled by female, Hispanic, and young fans—which had been in decline for seven years. This also led to all-time highs on NFL perception of League and Players. This growth led to strong ratings and a larger share of overall TV viewership in 2021, particularly among younger demographics. This success played a pivotal role in the NFL signing landmark media rights agreements collectively worth approximately $110 billion over 11 years.Acting daily as an agent for change, have been able to not only create the vision of what the NFL could be, but rather, made that vision a reality.*2021 Ad Age Marketer of the Year*Ad Age Top 5 CMOs 2021*Adweek Top CMOs 2020*Winner of 4 Emmys*Winner of USA Today Ad Meter #1 *Highest NFL League perception scores ever recorded*Highest NFL social media engagement on record*Board member of Adweek Diversity, Equity, Inclusion Council*Adweek Executive Mentor Program*Board Member Ad Council

Santa Monica, California, Us

As EVP and Chief Marketing Officer, lead all marketing strategies and programs globally for all key titles including Call of Duty, Destiny, Guitar Hero and Skylanders. Manage a global central and international team that drives the strategic and creative development for all franchise marketing efforts worldwide, including integrated programs in advertising, Public Relations, CRM, Digital and Social Marketing, Media, Events, Consumer Insights. Achievements include:* Oversaw marketing launch for the most successful entertainment launch ever 2 years in a row; Call of Duty hit $1 billion in sales in just 15 days* Oversaw marketing launch for biggest new game ever; Skylanders #1 Kids game, #1 toy property in the Western world, #1 action figure in just 2 years * Oversaw marketing launch of highest selling new game launch of all-time, Destiny. * Winner of the 2013 Adweek Brand Genius Award * Winner of Grand Effie Award for most effective campaign in the U.S. * Restructured and overhauled Digital and Social Media department and strategy resulting in becoming #1 console game franchise community on Facebook and Twitter; #4 Brand channel on YouTube (all brands, not game specific); Apple "App of the Year" for Call of Duty campaign App* Built first Events Department ever for company resulting in being awarded Grand Ex Award, the most prestigious event award in the industry; at the Call of Duty XP event, achieved 2nd biggest livestream ever for an event, behind Royal Wedding and ahead of President Obama on Facebook. * Oversaw building of first License Department ever for company, resulting in program for Skylanders grabbing top honors as 2013 "Best Licensed Program of the Year" at LIMA, and one of the top 100 Licensors in the world in just 2 years * Oversaw building of first CRM and Data Management & Analytics Department for Activision, that fueled efforts to move company toward a year-around engagement business model

Wolfsburg, Niedersachsen, De

As Head of Marketing, reported to the CEO, sat on the Executive Leadership Team, and oversaw all marketing programs for the U.S. market; served as lead market for Volkswagen's Digital Marketing and CRM globally. Achievements included:*During tenure as head of marketing, U.S. sales increased 40% and market share increased 63%* Led the development of groundbreaking campaigns including the highly awarded TV spot, "The Force," seen as the most successful Superbowl automotive ad ever* Personally recognized by Adweek as being the person responsible for changing the way brands use social media for Superbowl ads, and credited by TIME as the person who drove the strategy that changed super bowl advertising forever. * Volkswagen Advertiser of the Year in Cannes Advertising Festival * Credited with launching a series of world firsts, such as launching the first car solely on a mobile phone in partnership with Apple, and selling the first car ever on GILT* Reset the brand's strategic platform, and significantly fortified the company's integrated marketing program, including a new Digital and Social Media program, and CRM department.

Göteborg, Se

Director of marketing communications on a global basis. Led the strategic and creative development of all advertising campaigns that ran in Europe and the U.S. Achievements included:* Managed multi-market campaigns using a mix of mass and emerging social media that won the prestigious Cannes Titanium Award for the most forward thinking campaign of the year, multiple Cannes Gold Lions; campaigns such as the "Mystery of Dalaro" Volvo S40 launch have since become case studies in the emergence of social media in European advertising* Winner of "Eurostar" Award by European Automotive News

Gothenburg, Se

At Sweden's most globally renowned ad agency, served as Managing Partner and Head of International Account Management. Oversaw Volvo account across Europe and led development and staffing of the agency's first digital advertising program, resulting in the agency winning a Cannes Cyber Gold Lion within a year.

As Global Lead Agency for Ericsson Mobile Phone account, I oversaw account in 40 countries, EMEA region.

Head of all international accounts for agency including leading the pitch and winning Virgin Airline account across Europe.

San Francisco, California, Us

Ba, Journalism And Advertising

Hs Diploma, English