Tim Gee Email & Phone Number

Bayville, New Jersey, Us

• Provided analysis and optimization for various clients in a wide range of B2C and B2B industries.• Conducted technical SEO audits and planned a schedule of work to increase performance according to business priorities.• Developed content strategies to attract specific audiences through content marketing.• Performed local SEO, including optimizing local listings and Google Business Profiles..• Edited content and provided feedback to improve the company-wide editorial standards.• Created a content performance tracking system to assess efficacy of content and identify pieces that need refreshing and optimization.

London, Gb

• Created and ran the SEO and content strategy for Expert Reviews.• Developed commercially important audiences through data-driven decision-making.• Delivered affiliate revenue growth of over 20% every year since 2019 including 40% in 2022.• Created bespoke reporting frameworks and data products to prioritize allocation of resources,driving up EPM (earnings per 1000 pageviews) and improving ROI.• Headed a team of 22 permanent editorial and audience development staff.• Trained editorial staff in best practices for SEO and affiliate-led content.• Worked with external and internal development teams to deliver product improvements, technical SEO fixes and site migrations.• Managed the taxonomy of Expert Reviews, incorporating new categories and ensuring each was given enough visibility to flourish.• Created business plans, financial forecasts and budget phasing.• Presented at internal and external events.• Created bespoke tools for editorial teams to track content performance and prioritize tasks.• Designed workflows and tools for managing high-traffic sales days, prioritizing the right dealsand improving post-event clean-up.

London, London, Gb

• Led the affiliate/commerce content strategy for the Dennis portfolio including brands such as The Week, Money Week, Autoexpress, Men’s Fitness, Cyclist, Den of Geek and Alphr.• Managed key partner relationships with Amazon and Skimlinks.• Managed an ecommerce content team producing successful, quality, high-intent content that complemented the editorial offering of each brand.

London, London, Gb

• Developed B2C and B2B content strategies for brands with diverse commercial priorities.• Audited sites for on and off-page SEO - including sitemaps, taxonomy and schema markup.• Formulated social media and email newsletter strategies aligned with commercial objectives.• Supported marketing content from pitch to wrap-up - attending client meetings and providing insights, content ideas, delivery plans and performance analysis.• Conducted training for editorial teams in SEO, GA, and CMS.• Collaborated with product and development teams to introduce new features and enhance sitearchitecture to improve UX, performance metrics and SEO performance.• Recognized as Dennis Employee of the Year in 2018.

London, London, Gb

Worked with the editorial teams of Expert Reviews, Men’s Fitness, evo, Alphr, Coach, Cyclist, Classic & Performance Car and Know Your Mobile, shaping content strategy and ensuring work was prioritised according to its potential.Promoted best practice in editorial and SEO standards, making sure all content was as successful as possible.Researched new content areas, providing data to support suggestions as well as justifying updates to existing articles.Analysed performance of content, both on-site as well as on other platforms, including YouTube, Facebook, Twitter and Pinterest. Identified what content was successful and what failed to live up to expectations, providing advice to replicate successes and fix problems with struggling content. Worked with sales staff to provide support to pitches, as well as developing content partnership concepts and creating content plans to deliver targets.Was an evangelist for the company’s overall content strategy, as well as creating specific plans for each brand.Liaised between editorial and development teams to focus work where it could do the most good from a front and back-end perspective. Attended industry events and kept track of the latest trends within the SEO and editorial industries.

London, Gb

Responsible for the production and management of all digital content on Savills.co.uk. Performed a site audit and prioritised an ongoing schedule of work to improve the website and instil a consistent level of quality. Developed a content marketing strategy, producing new forms of topical content to reach new audiences and worked to gain approval from the business to create a Savills blog. Worked with outside agencies on the design and implementation of the blog and produced a content strategy and tone of voice document for the launch. Created an internal ‘Writing for the web’ guide to encourage best practice among content creators and worked with colleagues to improve their writing styles, providing constructive feedback and identifying areas for improvement. Overhauled the meta data used on individual office pages and optimised on-page copy to improve natural search performance, resulting in a 35% increase in pageviews in the first 6 months - while also reducing the bounce rate on pages by 5%. Delivered presentations and business updates to director level staff throughout the business. Worked with the internal marketing and PR departments as well as external SEO, video and advertising agencies, refining briefs and ensuring end product was of sufficient quality.

London, Greater London, Gb

Took ownership of the Which? Tech Daily blog, including chairing a weekly planning meeting and creating a short and long-term content schedule. Wrote and edited original content for the blog and advice sections. Wrote first look reviews of products, and attended product launches and trade shows including Mobile World Congress and Photokina. Worked with scientific advisors to develop a test program for apps and identified categories for testing. Selected content for promotion through the weekly members’ newsletter, homepage and vertical top page. Worked with the search editor and digital content producers to optimise existing content, as well as focus new content on appropriate keywords. Began a successful linkbuilding campaign including achieving 115 links from 32 different countries for one piece of content, including links from major sites such as Boy Genius Report and Lifehacker. Worked to create relationships with external sites as well as ensuring internal linking was used to its full advantage. Ran the Which? Tech Twitter feed, promoting content and encouraging engagement with the audience. Presented videos for the website, contributed to the Which? Conversation opinion blog and was a regular guest on the Which? Technology podcast.

London, Greater London, Gb

Managed the site’s blog, created the content schedule and wrote consumer focused news, features and updates for the website, magazine and social media channels. Wrote handset reviews from scientific evaluations and presented videos for the website - including one that has been viewed over 250,000 times on YouTube and is the second most watched video created by Which?. Attended industry events including Mobile World Congress, maintained a set of contacts within the industry and gained exclusive early access to devices from various manufacturers. Kept advice pieces up-to-date, wrote new guides as needed and used website analytics – including Omniture and Hitwise - to evaluate the performance of content. Performed keyword research and optimised content for natural search. Participated in team meetings and worked on new ways of presenting content. Contributed to the Which? Conversation opinion blog and occasionally appeared on the Which? Technology podcast. Played a major role in the initial set up of the website, managed CMS resources, liaised with developers and technical teams, performed QA testing and sourced large sets of content.

Commissioned and edited work from experts across the world in various biological and medical fields.

London, London, Gb

Worked across Mobile News, What Mobile and Fone magazines, sourcing and writing on and off-diary news stories, features and product reviews. Attended industry events developing and nurturing a network of contacts. Set up the Mobile News Twitter account. Proofed pages and occasionally filled in as a sub.

London, Gb

Sourced and wrote stories for The Engineer magazine and website on a wide variety of technologies such as robotics and new medical equipment. Underwent training in writing for the web and a media law update.

London, Gb

Sourced and wrote lead and smaller stories for Cage and Aviary Birds magazine. Participated in editorial meetings and covered for the news editor for three weeks.

Bsc, Zoology

Nctj Diploma, Newspaper Journalism

Education record