Tim Gerhardt Email & Phone Number

Responsible for all of the sales and marketing for Geloso Beverage Company in the state of Pennsylvania. Develop and implement throughout the Pennsylvania markets including Philadelphia, Pittsburgh, Erie, York, Johnstown, Lancaster, Lehigh Valley, Scranton/Wilkes Barre. • Develops brand plan calendars and incentives to drive Key Performance Indicators (KPIs) and communicates progress on KPIs and sales execution.• Updates/maintains sales forecasts on key brands and suppliers to cover programs. • Coordinates and manages supplier review meetings; provides written meeting recaps; and communicates follow up steps internally and externally.• Manages POS orders to support market programs; coordinates new item set up and launches for all sale divisions• Surveys market with Sales Management and Supplier Partners to monitor execution of programs and identify market opportunities on a regular basis.

New Jersey

Responsible for the entire wholesale market for Profeta Farms. Profeta Farms is a certified organic farm with land located in central New Jersey and Pennsylvania dedicated to producing food of the highest quality. Focused on regenerative agriculture that not only adheres to, but goes beyond the standards of USDA organic certification, Profeta Farms strives to create a diverse food system that promotes healthy soil, plants, animals, and people. • Identify prospective customers by using business directories, follow leads from existing clients, and attend trade shows and conferences. • Help customers select products based on the customers' needs, product specifications, and regulations. • Services existing accounts, obtains orders, and establishes new accounts by planning and organizing daily work schedule to call on existing or potential sales outlets and other trade factors. • Adjusts content of sales presentations by studying the type of sales outlet or trade factor.

Greater Philadelphia Area

Pabst Brewing Company, Los Angeles, CA November 2014- October 2018Field Marketing Manager (January 2018-current)Regional Sales Manager (2014-January 2018)Responsible for all of the sales and marketing of Small Town Brewery, New Holland Brewery and Tsingtao products in the state of Pennsylvania and Upstate New York. Develop and implement national programs throughout the Pennsylvania markets, including Philadelphia, Harrisburg and Pittsburgh. Focus on the identification and execution against relevant local sponsorships, identification of as well as planning for relevant special events. Participate in special event activation at the venue, drive social media activity and work with local wholesaler teams to drive retail activation of marketing and sponsorship platforms.• Quality distribution; pricing realization; supports chain distribution; works closely with distributor personnel in the training and standards of Small Town Brewery sales and merchandising.• Provide the drive towards volume, distribution and visibility ensuring sustainable profitable growth.• Lead distributor and retail management through: Visibility- POS Placement/Package/Tap Handles/Shelf Management Promotions Displays Retail Price Management Staff Education Ensure Retail & Merchandising Standards Local & Special Event Activation (Retail) Managing annual/quarterly/monthly business planning

Greater Philadelphia Area

Retail Sales Representative: Responsible for representing the Moosehead portfolio. Deliver volume targets; implement local marketing and promotional plans; develop on-premise business and programs; sell distribution and displays at retail accountings; timely and accurate reporting. Conduct waitstaff training and beer dinners. Provide training for wholesaler beer representatives.• Comprehensive knowledge of Philadelphia Regional market, including Chester, Delaware, Bucks, Montgomery and Philadelphia counties• Managed sales and distribution for over 200 accounts• Drove sales volume and achieved 9.2% increase in Moosehead portfolio YTD• Fiscally responsible to manage $25,000 budget

Greater Philadelphia Area

Muller Incorporated Beverage Wholesaler, Philadelphia, PA 2008-2012On-Premise Field Representative: Responsibilities include executing weekly customer calls. Educate customers on brands and sell new brands into accounts. Schedule promotional marketing events at accounts; Extensive education on styles and selling points of brands within the company’s portfolio. Work closely with Team members and brewery representatives to assist in distribution of brands and products. Increased sales volume in territory by targeting selected accounts and conveying the features, advantages and benefits the products in our portfolio had over my competitor’s products. • Managed sales and distribution for 250 On-Premise Accounts• Drove sales volume and distribution at 22 of the top 50 On-Premise accounts in the Philadelphia area• Finished first in company in national sales incentive two consecutive years running• Selected as team leader in each of the last two Muller Inc. team building exercises Muller Incorporated Beverage Wholesaler, Philadelphia, PA 2007-2008Marketing Associate: Responsibilities include marketing Muller Incorporated craft and import portfolio. Conduct samplings of craft and imported beers at various on and off premise accounts, including scheduling promotional marketing events at accounts. Educate customers on brands and sell new brands into accounts. Work professionally as an ambassador for the general sales team.• Managed marketing strategies for 250 On-Premise and Off-Premise Accounts