Tim Goebel Email & Phone Number

Chicago, Illinois, Us

Phoenix, Arizona, Us

Direct all of PetSmart’s SEO projects and initiatives.Run PetSmart’s Local SEO and activated service department business listings across Google, Bing, and Apple Maps. Run mid funnel consideration content on all major paid social channels.Launched “Cat on A Leash,” a music video that was PetSmart’s first viral hit on TikTok with over 1B views for the hashtag in the first 3 days.Cut creative agency costs and developed dynamic banner creatives in-house while also reducing turnaround time from three weeks to two days.

Phoenix, Arizona, Us

Lead Best Western Hotels & Resorts Paid Search strategy for over 4,000 hotels. Work with agency to manage Google Hotel Ads strategy for both mobile and desktop. Continuing to drive direct revenue by enhancing impression share and price parity.Manage partnership with Expedia, which includes Media Solutions campaigns, and TravelAds for Best Western.Assist with creative strategy for Best Western’s advertising efforts, including but not limited to; display ads, loyalty promotions, linear TV commercials, and TripAdvisor promotions.Work with digital agency to streamline Brand and Regional Advertising to ensure consistency between top and mid funnel advertising.

Phoenix, Arizona, Us

Handle Regional Marketing budgets for hotels in New England, Tri-State, Mid-Atlantic, Ohio, and Florida/Caribbean areas. Representing the marketing efforts of over 400 hotels across the eastern United States. Work with agencies to run digital advertising through multi-platform devices. Using different measures to target potential customers including, but not limited to; programmatic, mobile, retargeting, location based targeting, and audience targeting. Work with Google My Business to optimize hotels’ presence when users search reviews and information on Google.Run social campaigns on Facebook Advertising to maximize exposure on the customers’ social platforms.Manage small team who work directly with the individual hotels and their specific property marketing efforts.

Phoenix, Arizona, Us

Stepped in to help manage the rollout of Best Western hotels on the Expedia platform. Worked with international and business technology teams to efficiently connect hotels in a timely manner. Selected as one of Hotel Management Magazine’s 30 under 30 Rising Stars in 2017 for my efforts in this role.Assist with Online Travel Agency partnership execution, working closely with our Digital Partnership and Distribution team to develop a comprehensive plan for assisting properties with their OTA content strategy. Also, manage Yext partnership that helps improve our local listing initiatives.

Phoenix, Arizona, Us

Assess the web presence of Best Westerns in North America and bolster their performance through search engine optimization, making recommendations pertaining to TripAdvisor and Facebook, and discovering backlinking opportunities. As the lead for the Digital Marketing Department's SEO team, worked closely with BrightEdge, global leader in enterprise SEO, to develop strategies to make Best Western hotels a top competitor in the digital marketplace.Train hotels on Reputation Management and maintaining a positive relationship with potential customers through multiple review sites.

Phoenix, Arizona, Us

Support hotels by assisting them in leveraging new tools and industry best practices to ensure each property remains a leader in digital marketing performance.Help hotels improve their digital scorecard by recommending digital branding improvements through, for example, Trip Advisor training and Search Engine Optimization. Improves hotel’s organic search position by reviewing hotel content and identifying keyword opportunities.

Gilbert, Az, Us

Work heavily in Business Development to create optimized health, compensation, and benefits all for employees. Manage blogging content and scheduling of blogs for employees.Conduct interviews, as well as, travel to career fairs for different positions needed in company.Co-manage campaign on Indiegogo, "Share the Louve". Which helps Louve Notes continue to provide free marketing for local businesses. Produced over 1,000 referrals via Indiegogo analytics in first week of campaign. Also, created a business partnership with LollyPOP Vintage during the campaign to help spread awareness of crowdfunding.

Gilbert, Az, Us

Blogged on a weekly basis about Inbound Marketing. Specifically Content, Lead Generation, Keyword Search, and SEO. Helped create social media marketing campaign for Fiesta Lakes Golf Course. Generated a +400% increase in likes, and activity on Facebook and Twitter.Head of campaign for "O' Yeah Challenge", an event created for Fiesta Lakes Golf Course to spread awareness for Grand Re-Opening. Controlled Social Media sharing of event as well as design set up. With small budget of less than $500, and only two weeks prep time, over 100 "challengers" showed up for the event.