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Demonstrated leadership with diverse cross-functional experience at the regional and global level, with an emphasis on helping brands connect to their consumers through sponsorships, events and promotions. Extensive experience in managing and leading cross functional teams from project inception to delivery.Specialties: Experience in strategic and functional leadership including: brand, marketing, product, business development, sponsorships, events, promotions strategy, retail, ecommerce, and wholesale.Financial and budgeting management experienceBuilding brands at the regional and global levelMulti channel marketing experience including events, sponsorship, wholesale, ecommerce, direct to consumer, and social media.
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Global Field And Events DirectorVeriffLouisville, Co, Us -
Global Field & Event Marketing DirectorVeriffLouisville, Co -
Director Of Global Field Marketing & EventsZenarate Mar 2024 - PresentPalo Alto, California, UsZenarate AI Coach™ is an award-winning enterprise SaaS platform that transforms how companies develop top-performing customer-facing teams. Zenarate’s skill-based AI Coach™ platform is fully customizable to each client’s unique skills, compliance requirements and overall brand experience. AI Coach™ develops confident and prepared agents through personalized learning journeys and simulation training, live agent assessment, and targeted simulation coaching for ongoing improvement. The industry-leading platform includes an enterprise-grade reporting architecture to measure what matters most, driving key metric improvements for global brands.Highlights:- Managed a 1M budgeted and executed over 40+ events globally as well as virtual events.- Developed post event analytics and reporting via HubSpot.- Planned internal events including; sales kickoff, annual company parties & customer advisory board. -
Head Of Global Field Marketing And EventsBuilder.Ai Sep 2022 - Mar 2024London, England, GbBuilder.ai is an AI powered composable software platform that helps companies and entrepreneurs build applications and websites. Directed the strategy and implementation of Builder.ai’s experiential marketing program. Developed a compressive plan that included: domestic and international events, partner events as well as select sports sponsorships. Highlights:- Managed an annual budget of 4M and executed over 50 events globally.- Increased many key metrics within our experiential marketing program including a 46% increase in closed won deals, a 57% increase in revenue and a 244% increase in pipeline.- Overhauled the post campaign measurement system which allowed real time campaign metrics and ROI, and led to an increase in efficiency with our sales teams outreach and post event closure success.- Organized planned the company's annual offsite which brought together over 500 of our global workforce in Vietnam. This included managing site selection, branding, and content. -
Director Of Global Field And Event MarketingCometchat Jan 2022 - Sep 2022Denver, Colorado, UsCometChat is a series A software company focused on user to user engagement through voice, video and text. Brought on to develop a compressive plan and strategy. Brought in to build out the company's event strategy and measurement model.Highlights:- Built out the company's event measurement model that led to 140% ROI in 2022.- Led enhancements to the post event campaign outreach and analytics via HubSpot which allowed reporting on campaign metrics, ROI, and analyzing impact of events on sales funnel stages.- Synchronized digital, partner marketing, brand, PR, content and social media to bring go-to-market campaigns to life at events.- Executed events in North America, Europe, Middle East, India and launched our virtual events program. -
Director Of Global Industry EventsTwilio Feb 2019 - Jan 2022San Francisco, California, UsVia acquisition of SendGridTwilio is a software company offering programmable communications tools to enable customer engagement. Served on the marketing leadership team and supported the successful integration of SendGrid’s field marketing team with Twilio’s field marketing team. This included the development of the strategy and implementation of industry events in North America, Europe and Asia. Managed an annual budget of over 2m dollars and 60 global events per year.Highlights:- Grew Twilio’s industry events 50% in 2019, which generated 56M in attributed sales pipeline and 270M in influenced sales pipeline.- Implemented the reorganization of the industry events team in international regions, transforming it into a global team to ensure consistent strategy and communication at all Twilio industry events.- Partnered with the Twilio Developer Network team to more closely align campaigns and events which led to a stronger collaboration and efficiency for the company.- Spearheaded the transition to virtual events during COVID-19, prioritizing content and thought leadership. Grew attributed and influenced sales pipeline by 30% despite the virtual environment. -
Director Global Field Marketing & Events ($1.5M Ipo 2017)Sendgrid Mar 2018 - Feb 2019Denver, Colorado, UsSendGrid is a software company offering customer communications platforms (acquired by Twilio in 2018). Built and led event marketing, scaling department to facilitate revenue growth from 10M to 150M. Developed the strategy as well as implementation of our annual event plan and managed an annual budget of over 1m dollars and 50 global events per year. Efforts were instrumental in SendGrid becoming a public company that IPO’ed in November 2017.Highlights:- Developed a compressive plan that included: international expansion, revenue creation, partner relationships, customer events as well as keynote speaking engagements. This included securing speaking opportunities for key executives to present to over 20k people annually.- Implemented SendGrid’s international events strategy. SendGrid had a presence at over a dozen international events in 10 countries on 5 continents at the time of acquisition.- Executed event partnership programs for AWS, Microsoft, IBM, Hubspot, Google and Salesforce.- Led SendGrid’s IPO event efforts including NYSE activation and company office celebrations.- Directed SendGrid’s annual company kickoff and mid-year meetings. Developed the content, branding and activities enabling alignment of distributed global workforce. -
Senior Event Marketing ManagerSendgrid Feb 2013 - Mar 2018Denver, Colorado, UsSendGrid helps developers innovate and build new solutions utilizing email while increasing customer engagement and revenue through better deliverability. Manage event and sponsorship marketing, including consumer events, trade shows and internal company events. -
PresidentAscent Sponsorship & Marketing 2011 - 2013Ascent Sponsorship & Marketing specializes in experiential marketing, including sponsorship, event activation, consumer promotions, and retail demonstrations. We have worked with many national and regional companies to develop, build, and manage experiential marketing campaigns that bring our clients' brands to consumers through high-impact events.
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Head Of Event And Sponsorship MarketingCrocs Apr 2006 - 2011Broomfield, Co, UsImplemented the sponsorships and events programs at Crocs with broad responsibilities over all aspects of the department, including strategy development, event activation, digital activation, social media engagements, print and TV campaigns. Programs included AVP Crocs Tour, PGA, NASCAR, NFL, collegiate, MLB, music and lifestyle program and running/triathlon programs.Additionally, instrumental in developing field marketing program and partnership activation with key retailers. Worked closely with sales to identify growth opportunities and leveraged relationships and real estate to increase account sales and sell through. -
Marketing ManagerCollege Connect Jan 2005 - Apr 2006Created and implemented integrated sponsorship and event strategies for clients such as Sports Illustrated On Campus, Microsoft, NIRSA, XBox and IMG WorldWide. Responsible for activation of programs at over 100 college campuses across the country. Worked closely with directors of campus recreation centers and intramural sports programs.
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Sponsorship CoordinatorEdenton Steamers 2001 - 2003Oversaw sponsorship sales and fulfillment for the Edenton Steamers, a member of the Coastal Plains Collegiate summer league. Additionally assited with gameday duties and local media.
Tim Gray Skills
Tim Gray Education Details
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Ohio UniversityBusiness & Sports Management -
Colorado State UniversitySports Science
Frequently Asked Questions about Tim Gray
What company does Tim Gray work for?
Tim Gray works for Veriff
What is Tim Gray's role at the current company?
Tim Gray's current role is Global Field and Events Director.
What is Tim Gray's email address?
Tim Gray's email address is tg****@****lio.com
What is Tim Gray's direct phone number?
Tim Gray's direct phone number is (303) 552*****
What schools did Tim Gray attend?
Tim Gray attended Ohio University, Colorado State University.
What skills is Tim Gray known for?
Tim Gray has skills like Sponsorship, Marketing, Integrated Marketing, Marketing Strategy, Relationship Marketing, Event Planning, Social Media, Strategy, Brand Development, Leadership, Online Advertising, Business Development.
Who are Tim Gray's colleagues?
Tim Gray's colleagues are Kristjan Feodorov, Ami Smith, Evelin Orgusaar, Oluwasayo Ogunlade, Nickolay Mamaievskyi, Ingrid Dreyersdorff, Maksim T..
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