Tim Hand Email & Phone Number

Kansas City, Missouri Area

Partnered with consumer research, predictive modeling, and analytics teams to develop effective direct-to-consumer marketing campaigns utilizing advanced analytics. • Produced comprehensive analyses utilizing both internal and external data sources that lead to actionable markeing strategies. (life-time value, retention propensities, email engagement scores, segmentation, etc) • Optimized CRM campaigns via continual testing of creative, frequency, and timing that deliver actionable learnings and positive impacts on ROI.• Calculated test & control sample sizing for all direct-to-consumer campaigns ensuring accurate hold out sizing for a statistically confident response analysis. • Developed interactive KPI dashboards to communicate direct marketing results and client profiling. Utilized advanced Excel techniques to turn complex pivot tables to easy to use (point & click) displays for upper management access.• Proactively identified opportunities to improve the effectiveness of email & direct mail marketing processes from in-depth knowledge of campaign design and data sources.• With a combination of analytical expertise, data knowledge and business insight, answered critical adhoc marketing questions and delivered insights to executive level partners.• Utilized SAS, SQL, Excel, and Salesforce products to create an automated incremental measurement process for marketing campaigns.

Kansas City, Missouri Area

Lead team of analysts and data scientists that functioned as an extension of the analytics & operations teams for various clients such as Hallmark Cards, H&R Block, Bayer Corporation and Bozell Integrated Marketing.Hallmark Cards: • Oversite on execution and performance of the Retailer Customized Marketing program (RCM). Program consisted of 2,000 retail locations, marketing to a base of 60 million clients, generating 25,000+ individual campaign within a 12-month period.• Analyzed and implemented a “best practice” targeting guide for retailers to optimize direct marketing campaigns. These recommendations optimized campaign response rates by 75% and increased average ROI by 31%.• Developed a KPI dashboard on performance of all aspects of the RCM program. Measured performance at multiple levels – order, retailer, offer, account type, customer demos, and seasonal.H&R Block:• Worked directly with HRB Corporate Analytics team to analyze product performance, customer profiling, competitive market share, channel management, direct mail analysis, retail staffing forecasts, and executive level reporting.• Utilized SAS CI Studio campaign management tool to execute all corporate email, direct mail, and calling campaigns.• Lead analyst on validating of a new CDP data source for direct-to-consumer marketing. Process integrated hundreds of data sources into a centralized source for marketing execution and analysis.• Automated and streamlined marketing campaign execution to optimize campaign communications.• Presented several forecasting methodologies, analysis, and performance reports to executive level teams.

Kansas City Metropolitan Area

• Involved in all phases of Sprint CRM database marketing efforts including, front & back-end program development and support, program success measurement, adhoc analysis, customer profiling, and data cube extraction for end client access. • Other top projects include profitability segment migration, wireless number portability forecasting, longitudinal retention contact strategy, and credit policy enhancement. • Developed a wireless industry CRM segmentation system for 30 million Sprint PCS subscribers. Segmentation system classified subscribers into distinct usage, behavioral, and psychographic classifications.• Developed a desktop ‘Lifetime Value” application that evaluated marketing programs before and after the program launch, to predict customer “long range” value. The program conducted sensitivity and feasibility analysis to support front-end planning of new marketing programs to improve overall program performance and strategic forecasting.• Developed and directed retail channel marketing strategies. Optimized both direct media efforts to drive purchase behavior to specific aspects of the desired channel.• Formulated sales lead prioritization methodology for prospect lead distribution to the national sales force resulting in a 17% improvement in sales.• Initiated and maintained documentation of all CRM methodologies, procedures, and policies for database marketing measurement and adhoc analysis. This eliminated any discrepancies or confusion on product or coding definitions in analysis from analyst to analyst.

Kansas City Metropolitan Area

• Analyzed several “Fortune 500” company databases through mapping, data querying and analysis. Companies included American Express, Citibank, Chrysler, The Golf Channel, Oriental Trading, and United Airlines. • Corporate liaison with Experian Target Market Services. Developed and produced segmentation analysis for Experian generated clients. Served as in-house advisor for internal and external communications.• Developed a training program for 500 Experian field sales representatives to assist in sales of a complex cluster segmentation program for prospect targeting and customer retention.• Managed employees ranging from programmer analysts to national account manager.• Assisted with several turn-key reporting systems for client’s database systems.• In-depth experience in SPSS, Microsoft Products, MapInfo, and Geo-coder.

Kansas City Metropolitan Area

• Developed and promoted marketing programs for several motion picture releases US Midwest DMAs. Awarded “Best Project Picture Promotion” at “ShoWest” National Marketing Awards.• Coordinated several focus group seminars analyzing results and implementing corrective actions.• Supervised and evaluated over 100 employees ranging from electrical engineer to operational staff.• Chairman of AMC’s Kansas City area Customer Service Committee.• Taught various classes at AMC Management Training Academy.• Three-time “Marketing Manager of the Quarter” winner.