Tim Hand Email & Phone Number

Kansas City, Missouri Area

• Partnered with consumer research, predictive modeling, and analytics teams to develop effective direct-to-consumer marketing campaigns utilizing advanced analytics.
• Produced comprehensive analyses utilizing both internal and external data sources that lead to actionable markeing strategies. (life-time value, retention propensities, email engagement scores, segmentation, etc)
• Optimized CRM campaigns via continual testing of creative, frequency, and timing that deliver actionable learnings and positive impacts on ROI.
• Calculated test & control sample sizing for all direct-to-consumer campaigns ensuring accurate hold out sizing for a statistically confident response analysis.
• Developed interactive KPI dashboards to communicate direct marketing results and client profiling. Utilized advanced Excel techniques to turn complex pivot tables to easy to use (point & click) displays for upper.
• Proactively identified opportunities to improve the effectiveness of email & direct mail marketing processes from in-depth knowledge of campaign design and data sources.

Kansas City, Missouri Area

• Lead team of analysts and data scientists that functioned as an extension of the analytics & operations teams for various clients such as Hallmark Cards, H&R Block, Bayer Corporation and Bozell Integrated.
• Oversite on execution and performance of the Retailer Customized Marketing program (RCM). Program consisted of 2,000 retail locations, marketing to a base of 60 million clients, generating 25,000+ individual campaign.
• Analyzed and implemented a “best practice” targeting guide for retailers to optimize direct marketing campaigns. These recommendations optimized campaign response rates by 75% and increased average ROI by 31%.
• Developed a KPI dashboard on performance of all aspects of the RCM program. Measured performance at multiple levels – order, retailer, offer, account type, customer demos, and seasonal.H&R Block:
• Worked directly with HRB Corporate Analytics team to analyze product performance, customer profiling, competitive market share, channel management, direct mail analysis, retail staffing forecasts, and executive level.
• Utilized SAS CI Studio campaign management tool to execute all corporate email, direct mail, and calling campaigns.

Kansas City Metropolitan Area

• Involved in all phases of Sprint CRM database marketing efforts including, front & back-end program development and support, program success measurement, adhoc analysis, customer profiling, and data cube extraction for.
• Other top projects include profitability segment migration, wireless number portability forecasting, longitudinal retention contact strategy, and credit policy enhancement.
• Developed a wireless industry CRM segmentation system for 30 million Sprint PCS subscribers. Segmentation system classified subscribers into distinct usage, behavioral, and psychographic classifications.
• Developed a desktop ‘Lifetime Value” application that evaluated marketing programs before and after the program launch, to predict customer “long range” value. The program conducted sensitivity and feasibility analysis.
• Developed and directed retail channel marketing strategies. Optimized both direct media efforts to drive purchase behavior to specific aspects of the desired channel.
• Formulated sales lead prioritization methodology for prospect lead distribution to the national sales force resulting in a 17% improvement in sales.

Kansas City Metropolitan Area

• Analyzed several “Fortune 500” company databases through mapping, data querying and analysis. Companies included American Express, Citibank, Chrysler, The Golf Channel, Oriental Trading, and United Airlines.
• Corporate liaison with Experian Target Market Services. Developed and produced segmentation analysis for Experian generated clients. Served as in-house advisor for internal and external communications.
• Developed a training program for 500 Experian field sales representatives to assist in sales of a complex cluster segmentation program for prospect targeting and customer retention.
• Managed employees ranging from programmer analysts to national account manager.
• Assisted with several turn-key reporting systems for client’s database systems.
• In-depth experience in SPSS, Microsoft Products, MapInfo, and Geo-coder.

Kansas City Metropolitan Area

• Developed and promoted marketing programs for several motion picture releases US Midwest DMAs. Awarded “Best Project Picture Promotion” at “ShoWest” National Marketing Awards.
• Coordinated several focus group seminars analyzing results and implementing corrective actions.
• Supervised and evaluated over 100 employees ranging from electrical engineer to operational staff.
• Chairman of AMC’s Kansas City area Customer Service Committee.
• Taught various classes at AMC Management Training Academy.
• Three-time “Marketing Manager of the Quarter” winner.