Responsible for the public & secured area of RaboDirect.de and Rabobank.beSchwerpunkte:• Continuous optimization & improvement of the web appearance / online banking application• Strategic direction • Prioritization & maintenance of the backlog • Requirement definition via Epics & User Stories• Close collaboration in an international Scrum-Team and business stakeholder in DE, NL & BE.

As local Product Owner responsible for the whole online-appearance of rabodirect.de. Coordination and participation in various activities and projects in close collaboration with local and international colleagues and service providers.Responsibilities:• Relaunch of the whole online-appearance of rabodirect.de, including its online-banking area • Responsibility & enhancement of the online-appearance of rabodirect.de• Continuous optimization of user-journeys & user-experience • Optimization of conversion-funnels• Optimization of forms & customer information• Content Management & Care (Magnolia, SDL Tridion)• Web Analytics & Reporting (Piwik, Google Analytics, Google Tagmanager, Webtrends)

Responsibilities:• Enhancement of the online-appearance of rabodirect.de• Optimization of user-journeys & user-experience • Optimization of conversion-funnels• Content Management & Care (SDL Tridion)• Web Analytics & Reporting (Google Analytics, Google Tagmanager, Webtrends)• Supporting E-Mail-Marketing

Responsibilities:• Development of the online-appearance of rabodirect.de• Content Management & Maintenance (SDL Tridion) • Web Analytics & Reporting (Google Analytics, Webtrends)

As a cooperative Student working at Heidelberger Druckmaschinen AG I supported b2b marketing activities in various departments, whether in conceiving and producing product movies, creating web designs for web-to-print systems, or developing an E-Mail-Marketing strategy. Responsibilites:• Developing a new E-Mail-Marketing/ Customer Newsletter strategy for international clients• Concepting, creating and producing corporate- & product movies• Designing & developing a website for web-to-print shop demos• Developing a concept of a mobile shop for consumables• Concepting marketing activities• Maintenance & enhancement of the internal eLearning platform (Moodle + Wiki)