- Assist CSO and Sales Director in managing commercial and operation departments, overseeing daily office administration and frontline retail shop performance. - Design and initiate interdepartmental projects, such as cs dept revamp project, internal CRM system implementation, and group internal client touchpoint project. -Improve staff productivity by redesigning the renumeration package for over 300 therapists in the group under beauty, hair growth and pain management brands. Achieving over 200% YOY treatment sales growth - Provide general supervision to Center in Charges in Group retail stores, including hiring, employee engagement, and coaching.

- Successfully built up a new brand with 90M yearly cash sales in 2 years - Develop and implement long-term business strategies to drive growth and meet objectives, including revenue targets, budget management, target market identification, and marketing plan execution. - Oversee day-to-day sales and operations, manage sales KPIs and bookings, optimize processes, motivate teams, and handle recruitment and training. - Collaborate with research teams to expand hair growth treatment offerings, conduct market research, analyze customer feedback, and participate in global hair growth product exhibitions. - Create and execute marketing campaigns, develop advertising strategies, manage performance marketing, and promote brand awareness through media involvement.

Area Sales Manager, EC Healthcare06/2017 - 11/2020- Manage flagship store with 80+ staff members offering aesthetic services, medical aesthetic services, and plastic surgery, achieving monthly cash sales of over $15 million with 15% CAGR - Assign appointments based on consultant performance, monitor operations to meet or exceed company standards, and strive for a rebooking rate of over 90%. - Conduct monthly reviews of conversion rates and ticket sizes for clients from various sources, allocate resources based on consultant performance, and implement best practices. - Track sales and income progress through meetings and updates, provide personal coaching, and support recruitment of high-performance talent.

- Setup and development of two new medical aesthetics clinics, including strategic planning, P&L management, sales and operations, product training, and customer base expansion. - Successfully built a client base through cross-selling, social media marketing, SEM, and agency cooperation, achieving monthly revenue of 2 million HKD within a year.

Participated in a 24-month Management Trainee Program, gained experience in key business functions such as Corporate Finance & Investor Relations, Information Technology, Medical, Human Resources, Marketing, Operations, and Business Development.