One of the most experienced marketing research professionals in Canada, I have assisted clients in retail, financial services, automotive, telecommunications and energy sectors meet and exceed business objectives for over 30 years – and still counting. I apply appropriate, applied advanced tools and techniques where needed to cost-effectively meet client business objectives. From 2004 to 2018, I specialized in customer experience measurement and management research. In this arena, I worked with retail, financial services, transportation, telecommunications and public sector organizations among many others. I have designed and executed numerous, large-scale continuous and ad hoc customer experience measurement programs leading to relevant, action-oriented recommendations for service delivery improvement. I understand that customer experience affects customer behavior and customer behavior determines business success. I help clients:1. Design, implement and manage programs to capture customer feedback (continuous, real-time or ad hoc as needed)2. Disseminate insights/feedback to the right people in the organization, often in real time3. Close the loop with and recover unhappy customers4. Identify and address the root causes of pain points5. Implement structural process improvementsIn summary, I offer extensive experience in marketing research along with a passion for unlocking consumer insights to drive decision-making.
Listed skills include Quantitative Research, Advertising Research, Customer Experience Program Design And Execution, Consumer Research, and 22 others.