Tim Hodges Email and Phone Number

Managing a team of 7 across BI, analytics and insight to deliver core reporting and clearly communicate the big “so what’s” to the business. This is to all areas of the business with varying levels of seniority and responsibilities range across people, operations, retail, marketing and funeral analytics

Leading a team of 6 to deliver, build and embed core analytical insights and concepts. Leading new business propositions and analytical strategies, identifying opportunities for business development and growth from both existing and new client portfoliosProvide insights, recommendations and thought leadership, driving overall CRM strategy and improving profitability of campaigns. Coaching and developing a team to deliver best in class analytical deliveries end to end using SQL, SAS, R and Python to interrogate data through to MS Excel and PowerPoint deliveries for client presentations

• Conducting analysis on transactional and loyalty card data through SAS, SQL, Excel and other tools as required• Design and develop analytic approaches tailored to the client’s needs.• Applying statistical or modelling approaches and coach more junior analysts in their application as required• Understand client's business goals and requirements.• Work with internal and external resources to develop client tools and services such as segmentation, modeling, dashboard development, decision aids and business case analysis to support programs, creative and recommended solutions.• Work closely with colleagues both internal and client facing, in making specific and actionable client recommendations to potentially sell in additional client engagements.• Contribute to innovation and help to establish EYC in the marketplace to be cutting-edge in the area of analytics.• Stays current with client and industry developments and benchmarks.• Working with senior members of the Analytics team to start operating at a strategic as well as operational level.• Provide expert analysis and advice on strategic and tactical go-to market efforts.• Build strong relationships to clearly explain and demonstrate the benefits of quantitative analysis in developing strategy.• Mentoring and development of team• Ensures the team is focussed on quality and provides specialist guidance and advice to less experienced colleagues and users to ensure that work is conducted in an appropriate manner• Develops, coaches, motivates, energises and inspires team members• Actively removes any boundaries to create an environment that promotes and encourages team working across the IT function• Ensures staff communicate complex technical messages appropriately• Ensures that team take responsibility for resolution of issues and problems until resolved

Lead global advanced development and analytical projects for multiple clients in Germany, the US, Portugal and the Netherlands. Tasks & Achievements:- Provide insights, recommendations and thought leadership, driving overall CRM strategy and improving profitability.- Managing two direct reports across multiple clients helping analyse and optimise solutions across a plethora of workstreams, including CRM, Assortment optimisations, Promotional evaluation, Category Management, segmentations and customer diagnostics.- Previously managed a team of 6 delivering all CRM analytics and targeting for the second largest supermarket in Germany, with turnover in excess of £19bn.- Introduced a best-in-class coupon responsiveness solution to improve targeting and drive profit.- Evaluate promotional effectiveness of mass promotions across clients in Italy, Portugal, Thailand and Austria.

The key responsibilities for my role were too:• Take the lead role in the analytical design of targeting and evaluation for targeted marketing programmes and execute the analysis• Establish and analyse robust tests to capture learnings and ensure ongoing improvement• Deliver analysis that is matched to our clients’ needs in a timely, accurate, insightful, and actionable way • Translate customer insights into easy to understand actions to support better front-line decision-making across the clients’ organisation - marketing, merchandising and regional division operations • Provide industry leading thought leadership on how to improve relevance and results of one-to-one customer marketing• Establish best practice ways of working in the local and off-shored teams to create automation and self-sufficiency going forward• Provide ad-hoc analysis to support proposition and business cases for targeted marketing• Be a champion of targeted marketing and train and inspire the local team• Work collaboratively with UK and other global colleagues to share knowledge and drive forward SEYC’s CRM business• Work with Operations and R&D teams to develop our central CRM solution to meet current and future client needs

I am responsible for the account management of a marketing database agency and an SMS agency. Working with a number of agencies across many different platforms and using an array of software such as Alterian, Coremetrics, Hitwise, Business Objects and Iris to generate insightful reports and analysis that helps shape decisions and campaigns the CRM team execute.

To deliver relevant and quality information that gives insight into the successes and failures on marketing campaigns and specific research projects, supported by objective recommendations to help shape future activity. To report on and analyse all of the campaign marketing, market trends, competitor activity and be a credible source of objective information to the business. Assist in co-ordination and management of Nectar (card) communications and projects.