Tim Hodges Email & Phone Number

Dallas, Tx, Us

New York, Ny, Us

Oversee the development of Warner Media’s 1st party Identity strategy supporting Marketing, Ad Sales, Privacy and Compliance. - Developed the Identity Product Roadmap outlining the best optimization of 1st party data resolved to a person and household- Owned the 3rd party Personal Identifiable Information (PII) POC providing the core data spine used to connect Warner Media 1st party data- Aligned with Key Stakeholders to determine priorities and return on investment

New York, Us

Led the buildout of the Enterprise Identity graph fueled by AT&T and Warner Media 1st party data. Supporting Digital, HBO MAX, and DTV advertising. - Developed and operationalized the core Xandr Identity graph- Identity SME helping to link the graph to audience segmentation, campaign measurement, and performance analytics - Production Graph responsible for $30M Net Revenue for Xandr Platform

Dallas, Tx, Us

Founding member of att.com’s online lead generation marketing intelligence group that oversee the measurement and analysis of online media performance. The team’s mission is to provide key actionable insights that lead to improved results for Search, Display, Email, Social Media and Site-Side.Responsibilities expanded to include online page tagging strategy, process development and deployment for all att.com, as well as online/offline synergies, to help collaborate and grow the digital business. Oversaw the development of a Digital Attribution model allowing analysis on the statistically developed model that identifies the event that triggered the sale verses the traditional last click model.Facilitated the transition and retirement of vendor provided site-side reporting and operations allowing an annual enterprise savings of $500k.Proposed, planned and lead the solution of mapping the companywide marketing prospect database user profiles into the digital world creating the digital strategy for online targeting. Formulated templates and oversaw the development of daily, weekly, and monthly dashboards used to manage day to day digital media performance and improve marketing results associated to the multi-hundred million online media budget. Envisioned and coordinated the concept of “QuickTurn”, a marketing program that allows the digital media team to respond and remarket to prospects that have checked availability online and/or run credit enterprise wide, but did not purchase products or services.

Dallas, Tx, Us

Guided the strategic reporting vision for Direct Marketing Direct Response, Mobility Customer Care and Wireline Sales Centers by providing business intelligence and advanced analytics.Team expanded to 8 members with the responsibility for the delivery of channel reporting, strategic vision for the mobility business intelligence and guidance for the automation of advanced analytics.Maintained a strategic and beneficial partnership with a dedicated IT team, consisting of 4 FTE and 6 contractors that support the implementation of numerous long-range, change-based initiatives. This relationship aligns the channel for a competitive advantage within the industry. Formed collaborative relationships, with other company peers, to leverage and integrate reporting best practices into the channel. Partners include: Regional Leadership, Consumer Marketing, Emerging Devices, CLM, BMG, Ecommerce and Customer Care.Led the development of several executive level reports with advanced analytics in order to support the company wide one AT&T initiatives.

Orchestrated the reporting roadmap vision and execution by providing business intelligence solutions to increase revenue, reduce expenses and improve customer retention. Formulated the channel reporting budget to maximize value by determining cost effective ways to integrate channel wide initiatives.Provided skilled leadership across multiple departments and technical disciplines to resolve issues, remove roadblocks and build effective teams to achieve core objectives. Communicated vision, set direction and motivated a team responsible for the delivery of the channel reporting and analysis strategy. Developed employee core competencies with training and career development activities associated with job performance and advancement.Established and maintain positive working relationships, both internally and externally, with business and technology leaders on an enterprise wide basis.

Dallas, Tx, Us

Supported senior leadership to address and resolve channel strategies and objectives.Developed and Managed channel departmental database on the Teradata platform which housed a suite of organized information specific to channel needs.Performed strategic in depth analysis, audits and business models; gathered and mined data, summarized results and proposed next steps. Acted as channel liaison with key business partners to ensure channel requirements were accurate, delivered on time, within budget.Developed turn-key reports to address channel needs and requirements in the following areas: sales center and representative productivity, campaign management, program effectiveness, factory floor efficiency, and fraud reduction.

Designed and developed data audits that satisfied SOX and CFO-certification requirements.Recipient of the Data Warehouse Institute's Best Practices in Data Quality award for 2003.Managed three teams with seven analysts and developers, across three states with responsibility for the over all quality of reporting data for the national data warehouse.Provided warehouse project timelines and budget estimates for data integration projects.Delivered presentations on data quality issues to IT and senior leadership.Managed projects with national impacts via the Software Development Lifecycle methodology.Ensured reference table concerns are met in cross-functional projects with Finance, Marketing, Sales, Commissions, Operations, National Billing and Roaming, Fraud, Tax and Legal.

Education record

Bs, Business